Vegan Meat Statistics 2024 By Substitutes, Nutrition, Ingredients

Trishita Deb
Trishita Deb

Updated · Apr 3, 2024

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Introduction

Vegan Meat Statistics: Vegan meats crafted from ingredients like soy, peas, and wheat gluten are engineered to mimic the taste and texture of animal meats.

These alternatives are gaining popularity due to health benefits, such as being lower in saturated fats and cholesterol-free, and their reduced environmental impact, requiring fewer resources like water and land while also producing fewer greenhouse emissions.

With a variety of options available, including burgers, sausages, and nuggets, the market for vegan meat is expanding rapidly.

This growth is propelled by technological advances in food science, increasing consumer demand for sustainable and ethical food choices, and significant investment in the sector.

As a result, plant-based meats are now widely available in supermarkets, restaurants, and online platforms, appealing not only to vegetarians and vegans but also to a broader audience looking to reduce their meat consumption for health or environmental reasons.

Vegan Meat Statistics

Editor’s Choice

  • The global vegan meat market revenue is expected to reach USD 19.1 billion by 2032.
  • From 2018 to 2028, the average revenue per capita from meat substitutes has shown a consistent upward trend, starting from USD 0.64 in 2018 and anticipated to reach USD 2.09 by 2028.
  • In the global landscape of meat substitutes market revenue, China leads with a significant USD 2,371 million.
  • From 2018 to 2028, the price per unit of meat substitutes witnessed a consistent rise, starting from USD 0.64 in 2018 and projected to increase to USD 2.09 by 2028.
  • A single cup of tempeh, recognized as a reliable source of nutrition, provides a substantial nutritional profile, containing 319 calories.
  • In the realm of plant-based food and beverage choices, consumers prioritize health and wellness, with 57% citing both daily and long-term health promotion as extremely or very important factors.
  • According to a recent report, 69% of consumers feel there is an insufficient variety of plant-based products or brands available, while 59% note a lack of different types of plant-based options, such as alternatives to chicken or seafood.
Vegan Meat Market

Global Vegan Meat Market Statistics

Vegan Meat Market Size Statistics

  • The global vegan meat market has experienced significant growth at a CAGR of 14.3%, with revenue increasing from USD 5.2 billion in 2022 to a projected USD 19.1 billion by 2032.
  • This upward trajectory began with a revenue of USD 5.9 billion in 2023, followed by steady annual increases: USD 6.7 billion in 2024, USD 7.9 billion in 2025, and USD 9.2 billion in 2026.
  • The market continued to expand, reaching USD 10.3 billion in 2027, USD 11.2 billion in 2028, and USD 12.8 billion in 2029.
  • The growth persisted into the next decade, with revenues of USD 14.4 billion in 2030 and USD 16.5 billion in 2031, culminating in the forecasted USD 19.1 billion by 2032, reflecting the increasing consumer demand for plant-based meat alternatives and the sector’s dynamic innovation.

(Source: Market.us)

Global Vegan Meat Substitutes Market Statistics

Vegan Meat Substitutes Market Size Statistics

  • The global market for meat substitutes has shown a remarkable growth pattern at a CAGR of 10.20%, with revenues increasing from USD 4.66 billion in 2018 to an anticipated USD 16.78 billion by 2028.
  • This progression saw a rise to USD 5.38 billion in 2019, followed by a significant jump to USD 6.63 billion in 2020, reflecting a growing consumer interest in alternative proteins.
  • The market continued its upward trajectory, reaching USD 7.79 billion in 2021 and USD 8.96 billion in 2022.
  • The momentum was sustained, with revenues hitting USD 10.15 billion in 2023, and further increases were noted, with USD 11.38 billion in 2024 and USD 12.71 billion in 2025.
  • As consumer preferences for plant-based options strengthened, the market expanded to USD 13.99 billion in 2026, followed by USD 15.37 billion in 2027, and is projected to reach USD 16.78 billion by 2028, underlining the enduring appeal and growing acceptance of meat substitutes among global consumers.

(Source: Statista)

Average Revenue Per Capita of Vegan Meat Substitutes Statistics

  • From 2018 to 2028, the average revenue per capita from meat substitutes has shown a consistent upward trend, starting from USD 0.64 in 2018 and anticipated to reach USD 2.09 by 2028.
  • This gradual increase reflects a growing consumer investment in plant-based alternatives over the decade.
  • In 2019, the per capita revenue rose to USD 0.73, followed by a more substantial increase to USD 0.89 in 2020, indicating a heightened consumer interest.
  • The upward trajectory continued, with the revenue per capita reaching USD 1.03 in 2021 and then USD 1.18 in 2022.
  • The following years saw steady growth: USD 1.32 in 2023, USD 1.47 in 2024, and USD 1.63 in 2025.
  • This pattern persisted, with the revenue per capita advancing to USD 1.78 in 2026 and USD 1.93 in 2027, culminating in the projected USD 2.09 by 2028, showcasing the increasing value placed on meat substitutes by consumers globally.

(Source: Statista)

Global Vegan Meat Substitutes Market Revenue – By Country Statistics

  • In the global landscape of meat substitutes market revenue, China leads with a significant USD 2,371 million, followed closely by the United States at USD 2,060 million.
  • The United Kingdom stands as the third largest market, generating USD 1,106 million.
  • Russia and Germany show comparable market sizes, with revenues of USD 776 million and USD 774 million, respectively.
  • The Netherlands also presents a noteworthy market at USD 358 million, with Japan slightly behind at USD 323 million.
  • Indonesia and Canada contribute to the market with revenues of USD 298 million and USD 289 million, respectively, while Mexico rounds out this list with a market revenue of USD 254 million.
  • This distribution highlights the diverse global demand and varying market penetration of meat substitutes across different countries, indicating both the widespread appeal and the growth potential of plant-based alternatives in international markets.

(Source: Statista)

Price of Vegan Meat Substitutes Statistics

  • From 2018 to 2028, the price per unit of meat substitutes witnessed a consistent rise, starting from USD 0.64 in 2018 and projected to increase to USD 2.09 by 2028.
  • This trend showcases a gradual but steady growth in consumer spending on plant-based alternatives over the decade.
  • The year 2019 saw the price per unit climb to USD 0.73, and this upward movement continued with a jump to USD 0.89 in 2020, reflecting an escalating consumer interest in such products.
  • The trajectory of growth persisted, with the price per unit reaching USD 1.03 in 2021, USD 1.18 in 2022, and further to USD 1.32 in 2023.
  • The following years witnessed consistent increases: USD 1.47 in 2024, USD 1.63 in 2025, advancing to USD 1.78 in 2026, and USD 1.93 in 2027, before reaching the forecasted USD 2.09 by 2028.
  • This pattern underscores the growing valuation of meat substitutes in the eyes of consumers globally, paralleling the increasing demand for plant-based dietary options.

(Source: Statista)

Nutritional Value of Different Vegan Meat Products Statistics

Tempeh

  • A single cup of tempeh, recognized as a reliable source of nutrition, provides a substantial nutritional profile, containing 319 calories.
  • It is particularly rich in protein, offering 33.7 grams, alongside 17.9 grams of fat. In terms of minerals, this portion delivers 184 milligrams of calcium and 4.48 milligrams of iron, contributing significantly to the daily nutritional requirements.
  • Additionally, tempeh is lauded for being a good source of magnesium and vitamin B-6, further enhancing its value as a nutritious component of a balanced diet.
  • This composition underscores tempeh’s role as a versatile and nutrient-dense food choice, especially appealing to those seeking plant-based protein options.

(Source: Medical News Today)

Seitan

  • A 4-ounce serving of seitan, acknowledged by trusted sources for its nutritional content, offers 140 calories, making it a low-calorie option for many diets.
  • It is exceptionally high in protein, providing 28 grams while containing a minimal 2 grams of fat, positioning it as a lean protein source.
  • Notably, seitan is enriched with several vitamins, being high in riboflavin, niacin, and vitamin B-6, which play crucial roles in energy metabolism and overall health.
  • However, it is important to note that seitan does not contain calcium or iron, two nutrients essential for bone health and oxygen transport in the body, respectively.
  • This composition highlights the seitan’s benefits as a nutritious alternative for those looking to increase their protein intake without adding significant calories or fats while also pointing to the need for a balanced diet to ensure adequate intake of all essential nutrients.

(Source: Medical News Today)

Textured Vegetable Protein (TVP)

  • A 1-cup (dry) serving of Textured Vegetable Protein (TVP) derived from soy presents a nutritionally dense profile with 222 calories.
  • It stands out for its high protein content, offering an impressive 35 grams, alongside a very low-fat content of just 0.83 grams, making it an ideal choice for those seeking lean protein sources.
  • This serving also provides 164 milligrams of calcium and 6.28 milligrams of iron, essential minerals for maintaining strong bones and healthy blood.
  • Additionally, it contains 11.9 grams of fiber, contributing significantly to daily dietary fiber requirements and promoting digestive health.
  • As a soy product, TVP is rich in all the essential amino acids required by the body, making it a complete protein source. It also serves as a good source of magnesium and some B vitamins, which are vital for energy metabolism and overall well-being.
  • This combination of nutrients underscores TVP’s value as a versatile and beneficial addition to a variety of diets, particularly for those seeking plant-based protein options.

(Source: Medical News Today)

Consumer Preferences for Plant-Based Meat

Consumer Preferences: Traditional Hamburger vs. Plant-based Meat Alternatives

  • The comparison between consumer preferences for traditional hamburgers and plant-based meat alternatives reveals significant trends.
  • While taste, price, and familiar ingredients lead 68%, 65%, and 59% of consumers to favor hamburgers, respectively, ethical and environmental considerations begin to bridge the gap for plant-based meats.
  • Although only 12% prefer the taste of plant-based options, and their price and ingredient list are less favored (13% and 22%), these alternatives gain ground in areas like animal welfare (40% vs. 44% for hamburgers), health (35%), and environmental impact (37%).
  • This indicates a nuanced consumer landscape where traditional meats are preferred for their sensory and economic attributes. However, plant-based options are increasingly valued for their ethical, health, and sustainability benefits, highlighting a growing consumer consciousness towards more responsible eating choices.

(Source: Food Navigator USA)

Vegan Meat Statistics

Important Factors Driving Plant-based Food/Beverage Choices

  • In the realm of plant-based food and beverage choices, consumers prioritize health and wellness, with 57% citing both daily and long-term health promotion as extremely or very important factors.
  • Disease prevention is also a significant driver, valued by 53% of consumers, while 52% seek the energy benefits associated with plant-based diets.
  • Taste preference is a key factor for 49% of consumers, highlighting the importance of flavor in the adoption of plant-based options.
  • Eating clean and providing better treatment of animals are closely aligned in importance, at 48% and 47%, respectively, suggesting that ethical considerations are also pivotal.
  • Lifestyle preferences and environmental or sustainability reasons each hold a 44% importance rating, indicating that for a substantial portion of consumers, plant-based choices are part of broader personal and ecological values, underscoring the multifaceted motivations behind the shift towards plant-based eating.

(Source: Food Navigator USA)

Vegan Meat Statistics

Challenges and Future Perspective

  • According to a recent report, 69% of consumers feel there is an insufficient variety of plant-based products or brands available, while 59% note a lack of different types of plant-based options, such as alternatives to chicken or seafood.
  • Given the high priority consumers place on natural products, it’s not surprising that there’s some hesitation toward lab-grown, cultured products despite their potential benefits.
  • Currently, no more than 20% of consumers are open to trying such meat alternatives. Still, there’s an expectation that acceptance may grow as these products become more familiar and understood by the broader public.

(Source: LinkedIn)

Recent Developments

Acquisitions and Partnerships:

  • Beyond Meat acquired a plant-based protein company specializing in vegan meat alternatives, expanding its product portfolio and market presence.
  • Impossible Foods formed strategic partnerships with food service chains and grocery retailers to distribute its vegan meat products in new markets and increase consumer accessibility.

New Product Launches:

  • Plant-based meat companies introduced innovative vegan meat products, such as vegan burgers, sausages, and chicken alternatives, catering to diverse consumer preferences and culinary trends.
  • Foodtech startups launched plant-based meat substitutes made from novel ingredients, offering options for consumers seeking sustainable and cruelty-free protein sources.

Investment and Funding:

  • Venture capital firms and food industry investors invested significant funding in plant-based meat startups, fueling innovation and expansion in the vegan meat market.
  • Crowdfunding campaigns and public offerings provided additional capital for plant-based meat companies to scale up production and invest in research and development.

Expansion into Retail and Foodservice:

  • Vegan meat brands expanded their presence in retail channels, securing partnerships with supermarkets, convenience stores, and online platforms to make their products more widely available to consumers.
  • Food service chains and restaurants added vegan meat options to their menus, capitalizing on the growing demand for plant-based alternatives among diners seeking sustainable and ethical dining choices.

Market Growth and Consumer Demand:

  • Market research reports indicated a significant increase in consumer demand for vegan meat products, driven by health, environmental, and ethical considerations.
  • Surveys and consumer studies revealed growing interest in plant-based diets and meat alternatives, with a substantial portion of consumers incorporating vegan meat into their regular diet.

Regulatory and Labeling Standards:

  • Regulatory agencies established labeling standards and certification programs for vegan meat products, ensuring transparency and accuracy in product labeling and marketing claims.
  • Industry associations collaborated with government bodies to develop guidelines for labeling terminology and nutritional information for vegan meat products, promoting consumer confidence and trust.

Environmental and Sustainability Impact:

  • Studies and reports highlighted the environmental benefits of vegan meat production, including reduced greenhouse gas emissions, land use, and water consumption compared to traditional meat production.
  • Consumer education campaigns and sustainability initiatives raised awareness about the environmental impact of meat consumption and encouraged the adoption of plant-based diets as a solution to mitigate climate change.

Conclusion

Vegan Meat Statistics – The vegan meat industry, amidst its rapid growth and evolution, is propelled by health, ethical, and environmental motivations among consumers.

Despite challenges like a limited range of products and hesitance towards lab-cultured meats, there’s a clear trajectory towards increased consumer openness and demand for plant-based alternatives.

The sector faces a pivotal moment with the opportunity for innovation, promising a future where a diverse array of vegan meats is more widely accepted and integrated into mainstream diets.

This shift not only reflects a growing consumer preference for natural and varied options but also signals a move towards a more sustainable and ethical food system globally.

FAQs

What is vegan meat made of?

Vegan meat, or plant-based meat, is primarily made from ingredients like soy, peas, wheat gluten (seitan), and a variety of other legumes and vegetables. These products often include oils, starches, and natural flavorings to enhance taste and texture.

How does vegan meat taste like real meat?

Vegan meat products are designed to mimic the taste, texture, and appearance of animal meat through the use of plant-based ingredients, seasoning, and food technology processes like extrusion. This allows them to replicate the savory flavor profile and mouthfeel of traditional meats.

Is vegan meat healthier than animal meat?

Vegan meat can be healthier than animal meat in terms of lower saturated fat and cholesterol levels. However, the nutritional value varies across products. Many plant-based meats are also fortified with vitamins and minerals to enhance their nutritional profile.

Can vegan meat be cooked like regular meat?

Yes, many vegan meats can be cooked using similar methods to regular meat, including grilling, frying, baking, and boiling. However, cooking times may vary, and some products may require specific preparation methods to achieve the best results.

Is vegan meat environmentally friendly?

Generally, vegan meat is considered more environmentally friendly than animal meat, requiring fewer natural resources such as land and water and producing lower greenhouse gas emissions. However, the environmental impact varies by product based on ingredients and production processes.

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Trishita Deb

Trishita Deb

Trishita has more than 7 years of experience in market research and consulting industry. She has worked in various domains including healthcare, consumer goods, and materials. Her expertise lies majorly in healthcare and has worked on more than 400 healthcare reports throughout her career.