mHealth Market Booms: Expected US$ 187.7 Billion by 2033

Trishita Deb
Trishita Deb

Updated · Oct 28, 2024

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Introduction

The global mHealth market is projected to expand significantly, reaching approximately US$ 187.7 billion by 2033, up from US$ 63.2 billion in 2023, with a compound annual growth rate (CAGR) of 69.2%. This growth is supported by a favorable legislative and regulatory landscape, especially enhancements to Medicare that promote telehealth. Adjustments in healthcare policies, particularly post-COVID-19, are making digital health solutions more integral to healthcare delivery.

Technological advancements in artificial intelligence (AI) and machine learning are propelling the mHealth sector forward. These technologies are increasingly used in mHealth for predictive analytics, improving resource allocation and patient management. AI’s integration into clinical decision support systems is pivotal, aiding in accurate health condition management and diagnostics, underscoring its value in healthcare innovation.

There is a rising emphasis on mental health globally, with a corresponding increase in mHealth platforms offering support and services for mental health. This surge is driven by the growing prevalence of mental health disorders and the need for accessible care solutions. Additionally, there is a growing focus on health equity and preventive care, which encourages the adoption of mHealth solutions, especially in underserved areas, reflecting a shift towards more inclusive health service delivery.

In industry developments, Google announced in March 2024 a new initiative through its Fitbit platform to enhance healthcare via an AI-driven personal health large language model (LLM). This model is designed to provide personalized health coaching by analyzing individual health data to assist in early disease detection and daily health management. Samsung Electronics also expanded its mHealth capabilities in January 2024 by enhancing its Privileged Health Software Development Kit (SDK), which integrates with the Galaxy Watch sensor technology to allow real-time health monitoring and management.

Furthermore, in December 2023, AirStrip Technologies Inc. partnered with GE HealthCare to advance patient monitoring and cardiac data visualization in the U.S. This collaboration utilizes AirStrip’s mobile-first clinical surveillance technology, now operational in over 600 healthcare systems, enabling providers to access and monitor patient data remotely. This strategic move highlights the increasing integration of mobile technology in healthcare, optimizing patient care through enhanced data accessibility.

Key Takeaways

  • The mHealth market is expected to expand at a CAGR of 11.5%, reaching $187.7 billion by 2032 from $63.2 billion in 2023.
  • mHealth apps significantly lead the market, holding a 74.4% share in 2023, promoting healthcare innovation.
  • Monitoring services are prominent, representing 62.4% of the market, enabling real-time health tracking.
  • Mobile operators hold the largest market segment at 47.2%, followed by device vendors, content players, and healthcare providers.
  • The widespread adoption of smartphones has significantly boosted mHealth market growth by improving access to healthcare.
  • Concerns over data security and the need for regulatory compliance are major obstacles to mHealth adoption.
  • North America leads the mHealth market with a 36.8% revenue share as of 2023.
  • Notable industry leaders include AT&T, Telefonica S.A., Google Inc., and Apple Inc., among others.
mHealth Market Growth Analysis

mHealth Statistics

  • There are currently 350,000 mHealth applications available across different app stores.
  • Around 58% of smartphone users have downloaded at least one health app.
  • In 2020, telehealth utilization in the U.S. increased by 154% compared to 2019.
  • Medication management app usage saw a 55% increase during 2020.
  • In 2021, 32% of patients consulted with healthcare providers via telemedicine apps, up from 7% in 2020.
  • Diabetes is viewed as the market with the highest growth potential in mHealth over the next five years by 70% of practitioners.
  • The primary focus areas for mHealth are hypertension (29%), depression (23%), and coronary heart disease (16%).
  • 40% of physicians believe mHealth technologies can reduce patient visits to clinics.
  • 75% of all doctors, urgent care, and ER visits could be managed safely via phone or video.
  • 93% of doctors think mobile health apps can improve patient health outcomes.
  • 79% of healthcare providers feel more connected to patients who use mHealth solutions to reduce paperwork.
  • Hospitals that use tablets and mobile devices for patient information collection are 74% more efficient.
  • 80% of physicians utilize mobile devices to aid their daily practice.
  • 70% of doctors used mobile devices for in-patient data management in 2016, up from 8% in 2013.
  • 43% of doctors primarily use mobile devices to access patient data.
  • 93% of physicians see value in mHealth apps linked to emergency health services.
  • 31% of healthcare organizations offer apps specifically for post-hospital patient support.
  • 30% of healthcare organizations are in the process of developing an app.
  • In 2015, mobile devices were involved in 9% of significant healthcare data breaches.
  • 28% of physicians store patient data on their mobile devices; 14% lack a passcode for protection.
  • 11% of mobile devices in healthcare use outdated operating systems, increasing security risks.

User Involvement

  • User involvement in development only: 8.71% (139 out of 1595 apps).
  • User involvement in testing only: 33.67% (537 out of 1595 apps).
  • User involvement in both development and testing: 21.88% (349 out of 1595 apps).
  • No user involvement in either phase: 35.74% (570 out of 1595 apps).
  • Highest user input during development in Denmark: 79% (19 out of 24 apps).
  • User input in development for diabetes apps: 48% (38 out of 79 apps).
  • User input in development for cardiology apps: 47% (15 out of 32 apps).
  • User input in development for pain management apps: 47% (20 out of 43 apps).
  • User input in development for oncology apps: 46% (25 out of 54 apps).
  • Highest user input during testing in Belgium: 91% (10 out of 11 apps).
  • High user input during testing in Sweden: 85% (29 out of 34 apps).
  • High user input during testing in France: 81% (13 out of 16 apps).
  • User input during testing for neurodiversity apps: 81% (42 out of 52 apps).
  • User input during testing for respiratory health apps: 76% (58 out of 76 apps).
  • User input during testing for cardiology apps: 72% (23 out of 32 apps).
  • User input during testing for diabetes apps: 71% (56 out of 79 apps).

mHealth App Evaluation

  • 7.3 billion: Total estimated mobile phone users worldwide in 2023, covering over 90% of the global population.
  • 15 articles: Number of included articles that developed a quality assurance system or a quality assessment tool for mHealth apps.
  • 5 articles: Total number of validation studies included in the scoping review on mHealth apps.
  • 19 studies: Number of studies that employed the Mobile App Rating Scale (MARS) to assess mHealth apps.
  • 10 studies: Number of studies that used the System Usability Scale (SUS) for evaluating mHealth apps.
  • 2,871 articles: Total articles identified in the databases searched during the scoping review.
  • 2,235 articles: Articles remaining after duplicate removal for further screening.
  • 124 articles: Number of articles included for full-text screening.
  • 59 studies: Total studies that met the inclusion criteria after full-text screening.
  • 11 articles: Additional articles identified through citation searching relevant to the study.
  • 70 articles: Total number of articles included after all screening processes.
  • 29 distinct approaches: Total distinct approaches of quality assessment tools and quality assurance systems identified.
  • 14 quality assurance systems: Number of quality assurance systems found in application or validation studies.
  • 29 articles: Number of articles containing distinct approaches of quality assessment tools and quality assurance systems.
  • 584 items: Total items extracted and categorized into clusters for mHealth app assessment.

Emerging Trends

  • Augmented Reality in Healthcare: Augmented Reality (AR) is poised to significantly enhance how patients engage with their health care. By overlaying 3D models onto the real world, AR aids in visualizing complex medical data and anatomical structures, making it easier for patients to understand their conditions and treatment plans. This technology is not only improving patient interaction but is also becoming a pivotal tool in medical education and professional training.
  • Advanced Wearables and Biosensors: The evolution of wearables and biosensors is transitioning from basic fitness tracking to advanced health monitoring. These devices now offer insights into critical health metrics such as stress levels, hydration status, and blood glucose levels. This advancement enables a shift towards personalized and preventive healthcare, allowing individuals to manage their health proactively based on precise biometric data.
  • AI-Driven Personalized Health Plans: AI technology is revolutionizing mHealth apps by providing personalized healthcare solutions. These applications analyze extensive user data to develop customized wellness plans, focusing on preventative health. This approach shifts the healthcare paradigm from a reactive to a proactive stance, empowering users with tailored health recommendations and enhancing overall health outcomes.
  • Remote Care Expansion: mHealth technologies are transforming remote patient care by making virtual consultations more seamless and comprehensive. This trend is particularly beneficial for managing chronic conditions, as it allows for continuous monitoring and real-time interactions between patients and healthcare providers. The integration of mHealth into daily healthcare practices helps in maintaining consistent patient engagement and care delivery.
  • Integration of Machine Learning and Predictive Analytics: Machine Learning (ML) and predictive analytics are increasingly integrated into mHealth applications, enhancing diagnostic processes and personalizing patient care. These technologies enable the real-time prediction and monitoring of health conditions, potentially revolutionizing the management of chronic diseases and improving the accuracy of personalized care plans.

Use Cases

  • Diabetes Management through mHealth Apps: mHealth applications provide a comprehensive solution for diabetes management. By tracking blood glucose levels, insulin doses, and dietary habits, these apps empower users to actively manage their condition. Features like medication reminders and prompts for physical activity further enhance care by preventing the onset of diabetes-related complications. This proactive approach not only improves individual health outcomes but also contributes to overall well-being.
  • Reducing Healthcare Costs with mHealth: mHealth technology stands out as a cost-effective solution in modern healthcare. By integrating telemedicine and remote patient monitoring, mHealth apps minimize the need for in-person consultations. This shift not only helps prevent unnecessary visits to healthcare facilities but also offers substantial savings. Globally, the adoption of mHealth could save billions annually, showcasing its potential to transform healthcare economics.
  • Consumer-Centric Health Services via mHealth: With 59% of users turning to mHealth apps to monitor their health, the demand for consumer-centric digital health solutions is on the rise. These apps cater to the growing need for accessible and affordable healthcare by allowing users direct involvement in their health management. As a result, mHealth is becoming an increasingly popular choice for those seeking convenient, user-friendly healthcare options.
  • Supporting Mental Health with mHealth Platforms: mHealth platforms play a pivotal role in supporting mental health. Apps focused on cognitive behavioral therapy, mindfulness, and social support provide essential resources for managing conditions like anxiety and depression. By facilitating easy access to mental health tools, these platforms help users maintain and improve their mental well-being in a manageable, practical manner.
  • Enhancing Precision Medicine through mHealth: mHealth apps are at the forefront of precision medicine, offering tailored healthcare solutions based on individual patient data. By analyzing genetic profiles, lifestyle choices, and environmental factors, these apps develop personalized treatment plans. This approach is particularly effective in managing complex conditions such as cancer, where treatments can be specifically designed to match the patient’s unique genetic makeup.

Conclusion

In conclusion, the global mHealth market is poised for substantial growth, driven by advancements in technology and a shift towards more inclusive health service delivery. Key factors propelling this expansion include the integration of AI and machine learning, which enhance predictive analytics and patient management, and a growing focus on mental health and preventive care. Furthermore, strategic industry collaborations are enhancing mobile health capabilities, optimizing patient care through improved data accessibility. As mHealth continues to evolve, it offers significant opportunities for improving healthcare outcomes, making health services more accessible, and reducing overall healthcare costs, ensuring a proactive approach to health management and a shift towards more personalized care.

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Trishita Deb

Trishita Deb

Trishita has more than 8+ years of experience in market research and consulting industry. She has worked in various domains including healthcare, consumer goods, and materials. Her expertise lies majorly in healthcare and has worked on more than 400 healthcare reports throughout her career.

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