Top 10 Skincare Companies | Various New Products

Trishita Deb
Trishita Deb

Updated · Feb 26, 2024

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Skincare Market Overview

The skincare industry provides various products and techniques to improve skin health and appearance. Key aspects include cleansing, moisturizing, sun protection, exfoliation, targeted treatments, eye care, and overall wellness.

Cleansing removes impurities, moisturizing hydrates and fortifies the skin, while sun protection prevents damage. Exfoliation stimulates skin renewal, targeted treatments tackle concerns like acne or aging, and eye care products hydrate and diminish lines.

Maintaining well-being through hydration, diet, exercise, sleep, and stress management is crucial for skin health. Consistency in skincare routines is essential for achieving and maintaining vibrant, healthy skin.

Market Drivers

The global skincare market is driven by rising consumer awareness, increasing disposable incomes, and an aging population. Demand for anti-aging products and innovations in formulations are significant growth drivers.

Urbanization and pollution have boosted the need for skincare solutions that combat environmental damage.

Changing lifestyles, beauty standards, and easy access through e-commerce platforms also contribute to market growth. These factors present opportunities for companies to adapt to evolving consumer demands.

Market Size

The global skincare products market is forecasted to hit a worth of USD 212.96 Bn by 2032, with a compound annual growth rate (CAGR) of 5.1%, up from USD 131.20 Bn in 2022.

List of Major Companies

 These are the top ten companies operating in the Skincare market:

Loreal

Company Overview

Establishment Year1909
HeadquarterClichy, France
Key ManagementJean-Paul Agon (Chairman)
Revenue (US$ Bn)$ 44.5 Billion (2022)
Headcount~ 87,369 (2023)
Websitehttps://www.loreal.com/

About L’Oréal

L’Oréal S.A. is a leading skincare company offering diverse products tailored to different skin types. With a strong emphasis on innovation, L’Oréal continuously develops advanced formulations to meet changing consumer preferences.

Its skincare lineup includes moisturizers, cleansers, serums, masks, and treatments to hydrate and protect the skin. The company caters to various demographics through well-known brands like L’Oréal Paris, Garnier, La Roche-Posay, Vichy, and SkinCeuticals.

It addresses specific skincare concerns such as anti-aging and acne. Leveraging its global presence and marketing expertise, L’Oréal effectively promotes its skincare products through retail outlets, online platforms, and social media channels.

Overall, L’Oréal’s commitment to research and innovation solidifies its position as a significant player in the skincare industry.

Geographical Presence

L’Oréal S.A., a major player in the beauty sector, has a broad global presence spanning Europe, North America, Asia-Pacific, Latin America, Africa, and the Middle East.

With strongholds in key European markets and significant market share in the US and Canada, the company strategically expands into dynamic regions like China, Japan, and Brazil, focusing on local preferences and fostering innovation.

Leveraging its global expertise, L’Oréal establishes subsidiaries and distribution channels in emerging markets such as South Africa and the UAE, demonstrating its dedication to ongoing growth and global market leadership.

Recent Developments

  • In February 2024, L’Oréal and Prada S.p.A. struck a long-term global licensing deal for the expansion, manufacturing, and distribution of high-end beauty products bearing the Miu Miu brand.
  • In January 2024, L’Oréal launched AirLight Pro, a hair-drying device developed in partnership with professional stylists for use by both beauty professionals and home users.

Procter-n-Gamble

Company Overview

Establishment Year1837
HeadquarterCincinnati, Ohio, U.S.
Key ManagementJon R. Moeller (President and CEO)
Revenue (US$ Bn)$ 82.01 B (2023)
Headcount~ 27,560 (2023)
Websitehttps://pg.com/

About Procter & Gamble

Procter & Gamble (P&G) is a well-known global consumer goods company recognized for its skincare products. P&G focuses on innovation to meet changing consumer demands, offering a range of skincare items like cleansers, moisturizers, and serums under brands like Olay and SK-II.

With a strong presence in the market, P&G effectively promotes its skincare products through various channels, including retail and online platforms. Overall, P&G’s dedication to research and customer-focused skincare solutions establishes its significance in the industry.

Geographical Presence

P&G’s global presence spans diverse regions, with strongholds in North America and Europe, where it tailors marketing and products to suit changing consumer preferences.

The Asia-Pacific region, including China and India, presents significant growth potential, prompting P&G to customize offerings for local markets.

Additionally, the company invests in Latin America and other emerging markets to maintain its leadership in the competitive consumer goods industry.

Recent Developments

  • In October 2023, Procter & Gamble chose Moodify White, a fragrance design software solution driven by AI, for its fragrance development team to enhance their scent creations. Moodify specializes in AI-infused scent software, facilitating the rapid development of new olfactory experiences.
  • In September 2023, Procter & Gamble India revealed a 300 crore rupee fund to partner with external collaborators and innovators to develop solutions for an updated supply chain system.

Unilever

Company Overview

Establishment Year1929
HeadquarterLondon, U.K
Key ManagementHein Schumacher (CEO)
Revenue (US$ Bn)$ 64.5 Billion (2023)
Headcount~ 127,000 (2023)
Websitehttps://www.unilever.com/

About Unilever

Unilever PLC is a renowned global consumer goods company with diverse skincare products. Committed to innovation and sustainability, Unilever continuously develops advanced skincare formulations to meet various needs.

Its skincare range includes cleansers, moisturizers, serums, sunscreens, and treatments, catering to different skin concerns. Brands like Dove, Vaseline, Simple, and Pond’s offer solutions for hydration and anti-aging, among others.

Leveraging its global reach and marketing expertise, Unilever effectively promotes its skincare products through various channels. Overall, Unilever’s focus on research, innovation, and eco-friendly skincare solutions establishes its prominence in the industry.

Geographical Presence

Unilever PLC, a global leader in consumer goods, has a strong presence in over 190 countries across Europe, North America, Asia, Latin America, Africa, and the Middle East. With a diverse brand portfolio, Unilever strategically adapts to local preferences while prioritizing innovation and sustainability.

Its prominence in critical markets like the UK and the Netherlands in Europe reflects its heritage and leadership. In emerging markets such as Asia and Latin America, Unilever seizes growth opportunities by investing in tailored products to expand its consumer base.

Through its unwavering commitment to quality, innovation, and social responsibility, Unilever maintains its position as a global consumer goods sector player.

Recent Development

  • In June 2022, Unilever and Genomatica partnered to expand and bring substitutes for palm oil and fossil fuel-based cleansing components to the market.
  • In May 2022, Unilever agreed to purchase a majority share in Nutrafol, a top supplier of hair wellness goods.

Estee-Lauder

Company Overview

Establishment Year1946
HeadquarterNew York, U.S.
Key ManagementFabrizio Freda (President and CEO)
Revenue (US$ Bn)$17.7 Billion (2022)
Headcount~ 63,000 (2022)
Websitehttp://www.elcompanies.com/

About Estée Lauder

Estée Lauder Companies Inc. is a global skincare leader, offering a diverse range of products tailored to various skin types. With a strong focus on innovation, Estée Lauder continuously develops advanced formulations to meet evolving consumer needs.

Its skincare range includes cleansers, moisturizers, serums, treatments, and sunscreens designed to hydrate and protect the skin. The company addresses specific skincare concerns for different demographics through well-known brands like Estée Lauder, Clinique, La Mer, Origins, and Bobbi Brown.

Leveraging its global presence and marketing expertise, Estée Lauder effectively promotes its skincare products through retail, e-commerce, and digital platforms. Overall, Estée Lauder’s dedication to research, innovation, and customer-centric skincare solutions establishes its leadership in the industry.

Geographical Presence

Estée Lauder Companies Inc. boasts a formidable global presence across North America, Europe, Asia-Pacific, Latin America, and the Middle East. In North America, it utilizes diverse retail channels while excelling with its luxury brands in Europe.

The company strategically targets the growing demand for premium beauty products in Asia-Pacific, particularly in China and Japan. Estée Lauder focuses on key markets in Latin America, such as Brazil and Mexico, tailoring its offerings to local preferences.

Additionally, it taps into the affluent Middle Eastern consumer base through strategic partnerships and brand boutiques. This extensive worldwide presence underscores Estée Lauder’s commitment to expansion and seizing diverse market opportunities.

Recent Development

  • In December 2023, Estée Lauder introduced its latest Skin Longevity platform, built on 15 years of groundbreaking skin longevity research expertise. With an innovative product powered by advanced age reversal technology, Estée Lauder is at the forefront of luxury skincare driven by scientific advancements.
  • In September 2023, ELC announced the opening of an Atelier in Paris, France, to enhance its strategic objectives in luxury and prestige fragrances.

Shiseido

Company Overview

Establishment Year1872
HeadquarterTokyo, Japan
Key ManagementMasahiko Uotani (President and CEO)
Revenue (US$ Bn)$7.2 B (2023)
Headcount~ 33,414 (2023)
Websitehttps://corp.shiseido.com/en/

About Shiseido

Shiseido is a global leader in skincare, offering a wide range of products to address diverse skincare needs. Known for innovation and quality, Shiseido develops advanced formulations, including cleansers, moisturizers, serums, treatments, and sunscreens.

Its brands, such as Shiseido, Cle de Peau Beaute, and NARS, cater to different demographics and target specific skincare concerns like anti-aging and hydration. Through effective marketing and a global presence, Shiseido promotes its skincare products across various channels. Overall, Shiseido’s commitment to research and customer-focused solutions solidifies its position as a skincare industry leader.

Geographical Presence

Headquartered in Tokyo, Japan, Shiseido has had a significant global presence in beauty and personal care since 1872. It maintains strongholds in Japan and Asia-Pacific, including China, South Korea, and Taiwan. Shiseido operates subsidiaries and flagship stores in North America, bolstered by strategic acquisitions.

Europe is also a key market, with retail outlets and digital initiatives in major countries like France and Germany. While less prominent, Shiseido is expanding in the Middle East and Africa through local partnerships. Shiseido’s global footprint demonstrates its commitment to market diversification and expansion in the beauty industry.

Recent Developments

  • In January 2024, Shiseido created the “Beauty AR Navigation,” a digital app designed to help consumers learn and practice beauty routines interactively through smartphones and tablets, even in locations where in-person guidance is unavailable.
  • In December 2023, Shiseido purchased DDG Skincare Holdings LLC, a prominent provider of science-driven, dermatologist-led prestige skincare products.

Johnson-n-Johnson

Company Overview

Establishment Year1886
HeadquarterNew Brunswick, New Jersey, US
Key ManagementJoaquin Duato (Chairman & CEO)
Revenue (US$ Bn)$ 85.1 Billion (2023)
Headcount~ 134,400 (2023)
Websitehttp://jnj.com/

About Johnson & Johnson

Johnson & Johnson is globally recognized for its extensive range of skincare products, focusing on innovation and quality. Their lineup includes cleansers, moisturizers, serums, treatments, and sunscreens, catering to various skincare needs.

Brands like Neutrogena, Aveeno, and Clean & Clear target different demographics and specific concerns like anti-aging and acne. Leveraging its global presence, Johnson & Johnson effectively markets its skincare through retail stores, online platforms, and digital marketing, solidifying its leadership in the skincare industry.

Geographical Presence

Johnson & Johnson operates across 60+ countries, headquartered in New Brunswick, New Jersey. It commands a significant market presence in North America and key European markets like the UK, Germany, France, and Italy, employing strategic acquisitions and targeted marketing.

In the Asia-Pacific region, particularly in China, India, and Japan, the company prioritizes adapting to changing healthcare needs and investing in local research. Similarly, Johnson & Johnson tailors its products to address unique healthcare challenges and consumer preferences in Latin America, cementing its global leadership in these industries.

Recent Developments

  • In February 2024, CERENOVUS, Inc., a Johnson & Johnson MedTech division, introduced the CEREGLIDE 71 Intermediate Catheter, an advanced device designed to revascularize patients with acute ischemic stroke.
  • In January 2024, Johnson & Johnson received FDA approval for sNDA for BALVERSA to treat adults with locally advanced or metastatic urothelial carcinoma (mUC) with specific genetic alterations in the fibroblast growth factor receptor 3 (FGFR3) gene, whose disease has progressed after at least one prior systemic therapy.

Beiersdorf

Company Overview

Establishment Year1882
HeadquarterHamburg, Germany
Key ManagementVincent Warnery (CEO)
Revenue (US$ Bn)$ 9.3 Billion (2022)
Headcount~  21,640 (2022)
Websitehttp://www.beiersdorf.com/

About Beiersdorf AG

Beiersdorf AG is a prominent global company recognized for its skincare products that emphasize innovation and quality. Continuously evolving formulations address a wide range of skincare needs, including cleansing, moisturizing, and protection from the sun.

Brands like Nivea, Eucerin, and La Prairie cater to diverse demographics with specific skincare concerns, from hydration to anti-aging. Leveraging its worldwide presence and marketing expertise, Beiersdorf effectively promotes its skincare through various channels, including traditional retail and digital platforms.

Overall, Beiersdorf’s commitment to research and customer-focused solutions establishes its leadership in the skincare industry.

Geographical Presence

Beiersdorf AG, headquartered in Hamburg, Germany, has established a solid global presence. It dominates vital European markets like Germany, the UK, France, Italy, and Spain while successfully entering North America, Asia-Pacific (including China, Japan, South Korea, and Australia), Latin America (Brazil, Mexico, Argentina), and the Middle East/Africa (Saudi Arabia, South Africa, UAE).

Leveraging iconic brands such as NIVEA and Eucerin, Beiersdorf caters to diverse consumer needs and maintains leadership in the skincare industry worldwide.

Recent Developments

  • In September 2023, Beiersdorf inaugurated its new production facility in Leipzig, marking its largest-ever investment at nearly €300 million for a single location.
  • In December 2022, Beiersdorf AG purchased a controlling interest in S-Biomedic NV, Belgium, a pioneer in skin microbiome research within the life sciences sector.

Amorepacific

Company Overview

Establishment Year1945
HeadquarterYongsan-gu, Seoul, South Korea
Key ManagementSuh Kyung-bae (Chairperson)
Revenue (US$ Bn)$ 5.9 Billion (2022)
Headcount~ 5,811 (2022)
Websitehttps://www.apgroup.com/

About Amorepacific Corporation

Amorepacific Corporation stands as a global leader renowned for its skincare products. With a firm dedication to innovation and excellence, the company consistently develops advanced formulations to meet diverse skincare needs. Its skincare lineup includes cleansers, moisturizers, serums, treatments, and sunscreens crafted to hydrate, protect, and rejuvenate the skin.

Brands like Laneige, Sulwhasoo, and Innisfree target various demographics and address specific skincare concerns, from hydration to anti-aging. Leveraging its global presence and marketing expertise, Amorepacific effectively promotes its skincare through traditional retail, e-commerce, and digital platforms. Overall, Amorepacific’s commitment to research, innovation, and customer-focused solutions solidifies its leadership in the skincare industry.

Geographical Presence

Amorepacific Corporation, a prominent South Korean beauty conglomerate, has established a robust global presence across Asia, with key markets including South Korea, China, Japan, and Southeast Asia.

Expanding beyond Asia, the company has also made strategic inroads into North America and Europe, demonstrating its commitment to serving diverse consumer bases. Leveraging e-commerce and digital platforms, Amorepacific effectively reaches consumers worldwide, transcending geographical boundaries.

Recent Developments

  • In December 2022, Amorepacific Corporation entered a corporate gift agreement with the Johns Hopkins Department of Dermatology.
  • In January 2022, Amorepacific created a groundbreaking touch sensor capable of measuring skin sensation, a first in the world. This innovation will enhance the development of cosmetic products by allowing for more precise adjustments to how products feel on the skin.

Avon-Products

Company Overview

Establishment Year1886
HeadquarterLondon, United Kingdom
Key ManagementAngela Cretu (CEO)
Revenue (US$ Bn)$ 2.6 Billion (2022)
Headcount~ 13,000 (2022)
Websitehttps://www.avonworldwide.com/

About Avon Products

Avon Products, Inc. is a prominent company known for its skincare products. With a focus on quality and innovation, Avon consistently develops a wide range of skincare solutions to meet diverse needs. Its skincare portfolio includes cleansers, moisturizers, serums, treatments, and sunscreens formulated to nourish, protect, and rejuvenate the skin.

Avon’s skincare brands cater to various demographics and address specific concerns, from hydration to anti-aging. Avon effectively promotes its skincare offerings to consumers worldwide by leveraging its extensive network of representatives and online platforms. Overall, Avon’s commitment to research, innovation, and customer satisfaction establishes its position as a trusted leader in the skincare industry.

Geographical Presence

Avon Products, Inc. boasts a global presence spanning over 100 countries across North America, Latin America, Europe, Asia Pacific, and Africa. Operating primarily through its direct selling model, Avon has established strong footholds in key markets such as the United States, Brazil, the United Kingdom, China, and South Africa.

The company strategically caters to diverse consumer preferences and purchasing behaviors across continents, leveraging its extensive product portfolio and brand recognition.

Recent Developments

  • In July 2023, Avon Products launched the NEW Exxtravert Mascara, which features an exclusive channeled brush for even application on every lash.
  • In April 2022, Avon Products launched Ultra Colour Lip Gloss, which contains 3D-Light reflective pigments to enhance lip contours and includes pomegranate and grapefruit extracts for nourishment, ensuring lips appear fuller and enriched.

Coty

Company Overview

Establishment Year1904
HeadquarterNew York, United States
Key ManagementSue Nabi (CEO)
Revenue (US$ Bn)$ 5.6 Billion (2023)
Headcount~ 11,350 (2023)
Websitehttps://www.coty.com/

About Coty

Coty Inc. is a notable company recognized for its skincare offerings. Committed to quality and innovation, Coty continuously develops diverse skincare products to address various needs. Its skincare portfolio includes cleansers, moisturizers, serums, treatments, and sunscreens crafted to hydrate, protect, and revitalize the skin.

Coty’s skincare brands cater to different demographics and target specific concerns, from hydration to anti-aging. Leveraging its global presence and marketing expertise, Coty effectively promotes its skincare offerings through traditional retail, e-commerce, and digital platforms. Overall, Coty’s dedication to research, innovation, and customer-centric skincare solutions solidifies its position as a critical player in the skincare industry.

Geographical Presence

Coty Inc., a leading global beauty company, has a strong presence in North America, Europe, Asia Pacific, and Latin America. In North America, it utilizes its brand portfolio and distribution networks to serve customers in the United States and Canada. Europe, Coty targets critical markets like the United Kingdom, France, Germany, and Italy with innovative marketing strategies.

In Asia Pacific, including China, Japan, South Korea, and Australia, Coty capitalizes on emerging beauty trends using localized approaches. Similarly, in Latin America, covering Brazil, Mexico, Argentina, and Colombia, Coty leverages its brand recognition and distribution channels to explore diverse market opportunities.

Recent Developments

  • In February 2024, Coty and Marni entered a new licensing deal to create and distribute a range of fragrances and beauty items beyond 2040.
  • In February 2024, Coty Inc. renewed its licensing agreement with Mexx, extending the partnership for over 25 years. The deal started in 2016 and covers all Mexx fragrances and colognes.
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Trishita Deb

Trishita Deb

Trishita has more than 7 years of experience in market research and consulting industry. She has worked in various domains including healthcare, consumer goods, and materials. Her expertise lies majorly in healthcare and has worked on more than 400 healthcare reports throughout her career.