Herbal Tea is Increasing Awareness of the Potential Health Benefits

Samruddhi Yardi
Samruddhi Yardi

Updated · Mar 15, 2024

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Introduction

According to Herbal Tea Statistics, Herbal tea, known as tisane, comprises a diverse range of caffeine-free brews derived from botanical ingredients like chamomile, peppermint, ginger, lemon balm, and echinacea. When infused in hot water, these herbs yield various flavors and potential health benefits.

Chamomile induces relaxation, peppermint aids digestion, ginger provides warmth and comfort, lemon balm relieves stress, and echinacea enhances immune function. Herbal teas can be hot or cold and sweetened to suit individual preferences.

While generally deemed safe, consuming them moderately and consulting with a healthcare professional is recommended, especially for individuals with health concerns or using medicinal spices.

Essentially, herbal tea presents a delightful and healthful beverage option appreciated worldwide for its natural attributes and versatility.

Editor’s Choice

  • The global herbal tea market revenue is anticipated to reach USD 6.9 billion by 2032.
  • Among the popular flavors, chamomile holds the largest market share at 34%, appreciated for its soothing properties and delicate floral aroma.
  • Herbal tea typically contains negligible amounts of saturated fat, measuring up to 0.005g, constituting 0% of the recommended daily intake.
  • China leads the pack with a commanding export share of 25.41%, totaling a substantial export value of USD 2008 million.
  • Pakistan emerges as a leading importer, commanding an import share of 11.38% and importing herbal tea valued at USD 640.57 million.
  • Global green tea production reached an estimated 2.1 million metric tons (MMT) in 2021.
  • In 2018, the United States Tea Association reported that approximately 84% of tea consumption in the United States was attributed to black tea.
Herbal Tea market

Global Herbal Tea Market Overview

Global Herbal Tea Market Size

  • The global herbal tea market has demonstrated consistent growth over the years at a CAGR of 7.2%, with revenue steadily increasing from 3.5 billion USD in 2022 to an estimated 6.9 billion USD by 2032.
  • This upward trajectory reflects a growing consumer interest in natural and health-promoting beverages.
  • 2023 the market revenue rose to 3.8 billion USD, followed by further expansion to 4.0 billion USD in 2024 and 4.3 billion USD in 2025.
  • Finally, by the end of 2032, the global herbal tea market is anticipated to reach a significant milestone of 6.9 billion USD in revenue, highlighting the sustained growth and appeal of herbal tea products worldwide.

Herbal Tea Market Size – By Raw Material Type

  • The global herbal tea market, segmented by raw material type, has steadily grown over the analyzed period.
  • Beginning at 3.5 billion USD in 2022, the total market revenue increased gradually, reaching 6.9 billion USD by 2032.
  • This growth was mirrored by the revenue generated from green, black, and yellow tea. In 2022, green tea accounted for 1.58 billion USD, black tea for 1.05 billion USD, and yellow tea for 0.88 billion USD.
  • By 2032, these figures had risen substantially, with green tea revenue at 3.11 billion USD, black tea at 2.07 billion USD, and yellow tea at 1.73 billion USD.
Herbal Tea

Global Herbal Tea Market Share – By Flavor Type

  • In the herbal tea market, flavor preferences play a significant role, with various options appealing to consumer tastes.
  • Among the popular flavors, chamomile holds the largest market share at 34%, appreciated for its soothing properties and delicate floral aroma.
  • Peppermint follows, capturing 15% of the market, valued for its refreshing taste and digestive benefits.
  • Lemongrass and ginger share an equal market share of 17%, with lemongrass offering a citrusy zest and ginger providing a warm, spicy note, contributing to herbal teas’ diverse flavor profile.
  • Hibiscus, known for its tart and tangy flavor, holds an 11% market share.
Herbal Tea market

Nutritional Value of Herbal Tea

  • Regardless of the herbal tea you enjoy, each variety offers significant nutritional benefits. Herbal teas are packed with valuable nutrients.
  • The nutritional content is based on a standard serving size of one mug, typically around eight fluid ounces or approximately 100 grams.
  • Herbal tea typically contains negligible amounts of saturated fat, measuring up to 0.005g, constituting 0% of the recommended daily intake.
  • Similarly, it contains minimal monounsaturated fat (up to 0.012g) and polyunsaturated fat (up to 0.002g).
  • The cholesterol content in herbal tea is non-existent, registering at 0mg, representing 0% of the recommended intake.
  • Sodium and potassium content in herbal tea are also minimal, typically reaching 2mg and 21mg, respectively.

Herbal Tea Export Statistics

  • The global export landscape of herbal tea is marked by significant contributions from various countries in 2022.
  • China leads the pack with a commanding export share of 25.41%, totaling a substantial export value of USD 2008 million.
  • Following closely behind, Kenya claims a significant portion of the market, with an export share of 16.89%, equating to USD 1380 million.
  • Sri Lanka also boasts a notable presence, accounting for 15.93% of global exports, equivalent to USD 1310 million.
  • Further diversifying the market, India holds a respectable 9.16% share, translating to an export value of USD 751.06 million.
  • The United Arab Emirates (UAE) stands out with a 5.36% export share, generating USD 439.42 million in revenue.

Herbal Tea Import Statistics

  • The import dynamics of herbal tea reveal a diverse distribution among several key importing nations in 2022.
  • Pakistan emerges as a leading importer, commanding an import share of 11.38% and importing herbal tea valued at USD 640.57 million.
  • Following closely behind, the United States holds a significant share of the import market, accounting for 9.94% of imports, equating to USD 559.66 million.
  • The United Kingdom also plays a notable role, representing 6.32% of imports with a value of USD 355.79 million.
  • Egypt follows suit with a 4.84% import share, amounting to USD 272.65 million worth of herbal tea imports.
  • The United Arab Emirates and Morocco each claim around 4.63% and 4.55% import shares, respectively, with import values of USD 260.8 million and USD 256.16 million.
  • Germany closely trails, accounting for 4.54% of imports totaling USD 255.68 million.
Herbal Tea Statistics

Green Tea Statistics

Global Green Tea Exports

  • China dominates the global market for green tea exports, with its 2021 exports reaching 0.31 MMT, comprising nearly 85% of its total exports.
  • Regarding value, green tea exports comprise about 60% of China’s total export revenue. China’s average annual export rates stand at $5.55 /kg, with green tea averaging $4.44 /kg and black tea at $10.25 /kg.
  • Morocco remains China’s primary export partner due to its high per-capita tea consumption and strong tradition of consuming green tea, such as Moroccan mint tea.
  • Vietnam emerged as a notable green tea exporter, although its volumes are considerably smaller than China’s. In 2021, Vietnam exported 62,000 MT of green tea, nearly half its total exports.
  • Renowned for its green tea production, Japan exported over 6,000 MT of predominantly green tea, with approximately one-third of this quantity destined for the US.

Green Tea Imports

  • In 2021, the global green tea import market saw several countries emerge as leading importers based on trade value in million U.S. dollars.
  • Topping the list was the United States, importing green tea worth USD 110.94 million, followed by China, including Hong Kong SAR, with imports totaling USD 80.38 million.
  • France secured the third position, importing green tea valued at USD 67.23 million, while Canada and the Netherlands followed closely with import values of USD 35.01 million and USD 32.53 million, respectively.
  • Malaysia, Germany, Italy, Spain, and Belgium contributed substantially to global green tea imports, with trade values ranging from USD 18.8 million to USD 25.69 million.

Global Green Tea Production

  • The International Tea Committee (ITC) reports a rise in green tea production share, increasing from approximately 30% to 33%.
  • Global green tea production reached an estimated 2.1 million metric tons (MMT) in 2021, with China leading the pack at over 1.8 MMT, representing more than 85% of the global output.
  • Green tea constitutes roughly 60% of China’s total annual production, surpassing black tea, which accounts for about 14% of China’s yearly output.
  • Japan, the second-largest producer of green tea, contributes around 0.8 million metric tons (MMT) annually. Sencha and bancha are the primary types, with sencha representing slightly over half and bancha comprising more than a third of Japan’s green tea output.
  • Matcha (tencha) and gyokuro comprise less than 4% of the total volume but command a higher average value per kilogram than sencha.

Black Tea Consumption and Benefits

  • In 2018, the United States Tea Association reported that approximately 84% of tea consumption in the United States was attributed to black tea.
  • Antioxidants play a role in neutralizing free radicals; tea is a notable source of these compounds. Research indicates that phenolic compounds, known for their antioxidant properties, make up to 30% of the dry weight of green and black tea, as highlighted in a particular study.  
  • Research conducted on hamsters in 2004 indicated that consuming black tea or green tea at doses equivalent to those for humans could potentially inhibit the onset of atherosclerosis. However, further studies involving human subjects are required to validate these findings.
  • In 2013, researchers discovered indications indicating that individuals who consumed four or more cups of black tea daily had a reduced likelihood of experiencing a stroke.
  • A study conducted in 2015 indicated that black tea might lower both systolic and diastolic blood pressure levels.

Consumer Trends and Preferences

  • A lifestyle survey conducted by the Tea Council of the USA in June 2015 discovered that 86% of Americans prefer green tea, while 59% opt for black, white, and oolong teas.
  • Furthermore, green tea consumption has experienced significantly faster growth compared to black tea, increasing by 60% in volume over the past decade until 2014, according to the council’s findings.
  • A survey of 600 individuals in Tokyo focused on their green tea consumption habits. Results revealed that 72.3% of Japanese individuals drink green tea daily, while 89.6% consume it more than once a week.
  • Interestingly, as individuals age, there is a notable increase in the preference for green tea. For instance, only 48% of those in their twenties drink green tea daily, whereas the figure rises to 94% for individuals over 50.
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Samruddhi Yardi

Samruddhi Yardi

Samruddhi Yardi has done her MBA in Marketing, and after working in sales for 2.5 years, she has shifted to the market research industry. As Samruddhi is a pharma graduate, she is working in the Healthcare domain as a Research associate. She also contributes to chemical, consumer goods, agriculture, and food & beverages.