Women’s Health and Beauty Supplements Market To Hit USD 91.1 Bn By 2033

Overview

New York, NY – April 28, 2025 – Global Women’s Health and Beauty Supplements Market size is expected to be worth around USD 91.1 Billion by 2033 from USD 55.4 Billion in 2023, growing at a CAGR of 5.1% during the forecast period from 2024 to 2033.

Key factors contributing to this growth include rising disposable incomes, heightened awareness of nutritional deficiencies among women, and the proliferation of online retail channels. Vitamins remain the dominant product category, accounting for a significant share of the market.​

Regionally, North America led the market with a substantial share in 2023, while the Asia-Pacific region is anticipated to exhibit the fastest growth due to increasing urbanization and health awareness. The 31–50 age group represents the largest consumer segment, emphasizing the demand for supplements that support hormonal balance, skin health, and overall well-being.​

Prominent industry players include Herbalife International, Nestlé, Pfizer Inc., GNC Holdings Inc., Bayer AG, Nature’s Bounty Co., and Blackmores. These companies are focusing on innovation and expanding their product portfolios to meet the evolving needs of health-conscious women worldwide.​ The market’s trajectory underscores a sustained demand for health and beauty supplements tailored to women’s unique physiological needs, indicating promising opportunities for stakeholders in the coming years.

Key Takeaways

• Market Size: The Women’s Health and Beauty Supplements Market is projected to reach approximately USD 91.1 billion by 2033, increasing from USD 55.4 billion in 2023.
• Market Growth: The market is anticipated to grow at a compound annual growth rate (CAGR) of 5.1% during the forecast period from 2024 to 2033.
• Product Analysis: Vitamins continue to dominate the product segment, contributing 32.8% of the overall market share.
• Application Analysis: The Women’s Health application segment leads the market, accounting for 64.2% of the total market share.
• Age-Group Analysis: Consumers aged between 31 and 50 years represent the largest demographic, holding the majority share in the market.
• Consumer Group Analysis: The postmenopause consumer group remains the leading segment, capturing 26.6% of the total market share.
• Sales Channel Analysis: Online sales channels dominated the distribution landscape in 2023, accounting for approximately 38% of the overall market share.
• Regional Analysis: North America maintained the largest regional share in 2023, contributing 38.7% to the global Women’s Health and Beauty Supplements Market.

Women’s Health and Beauty Supplements Statistics

• General Usage: Approximately 76% of women in the United States use dietary supplements, illustrating a significant reliance on these products for daily health management.
• Most Popular Supplement: Multivitamins stand as the most frequently consumed supplement among women, indicating a broad focus on general health maintenance.
• Vitamin D and Omega-3s: Over 58% of women incorporate Vitamin D and omega-3 fatty acids into their regimen, supporting bone health and cardiovascular wellness.
• Calcium for Bone Health: Calcium is utilized by 39% of women, reflecting its importance in bone density and health.
• Vitamin C Consumption: Around 31% of women take Vitamin C, primarily for its immune-boosting properties.
• Energy and Metabolism: B vitamins are used by 29% of women to aid energy production and metabolic processes.
• Iron Supplements: 22% of women use iron supplements to prevent anemia, especially crucial for women of reproductive age.
• Digestive Health: Probiotics are taken by 18% of women, indicating a focus on digestive health and gut function.
• Muscle and Nerve Support: Magnesium is used by 12% of women to assist with muscle and nerve functions.
• Herbal Supplements: Herbal supplements like echinacea and garlic are utilized by 9% of women, often for their immune-supportive properties.
• Antioxidant Intake: Green tea supplements, used by 7% of women, are chosen for their antioxidant benefits.
• Plant-based Omega-3s: About 5% of women opt for flaxseed and similar plant-based sources of omega-3s, aligning with vegetarian or vegan dietary choices.
• Amino Acids: Amino acid supplements are included in the diets of 4% of women, supporting various aspects of physiological health.
• Joint Health: Glucosamine is taken by 3% of women, primarily for its benefits to joint health and mobility.
• Heart Health and Energy: Coenzyme Q10 is used by 2% of women, known for its heart health benefits and energy enhancement capabilities.

US Tariff Impact on Women Health and Beauty Supplements Market

Exemptions for Key Ingredients: The U.S. administration has exempted several essential dietary supplement ingredients from the newly imposed tariffs. These exemptions include vitamins A, B-complex, C, E, Coenzyme Q10, choline, and various minerals such as calcium, magnesium, and iron. This decision aims to mitigate potential cost increases for products relying on these components, which are fundamental to many women’s health and beauty supplements.

Impact on Botanical Ingredients: In contrast, botanical ingredients, particularly those sourced from China, have been subjected to substantial tariff increases, with rates reaching up to 145%. Given that China is a primary supplier of many botanical extracts used in supplements, this escalation has led to increased production costs and supply chain disruptions. The reliance on Chinese botanicals poses a significant challenge, as alternative sources may not be readily available or may come at higher costs.

Supply Chain and Manufacturing Challenges: The tariffs have prompted companies to reassess their supply chains and manufacturing strategies. While some consider reshoring production to the U.S., this approach faces obstacles such as higher labor costs and limited availability of certain raw materials domestically. Additionally, the need to comply with regulatory standards adds complexity to shifting production locations.

Consumer Price Implications: The increased costs associated with tariffs on certain ingredients and packaging materials are likely to be passed on to consumers. Estimates suggest that beauty and skincare products may experience price hikes of approximately 20%, affecting affordability and potentially altering consumer purchasing behaviors.

Strategic Responses by Industry Players: In response to the evolving trade landscape, companies are exploring strategies such as diversifying supplier bases, investing in domestic production capabilities, and reformulating products to utilize tariff-exempt ingredients. These measures aim to maintain product availability and manage costs in the face of ongoing trade uncertainties.

Women’s Health and Beauty Supplements Product Analysis

• Vitamins: Essential for overall health, vitamins like Vitamin C are pivotal for skin health and the prevention of oxidative stress. Regular intake can support immune function and, in the case of Vitamin C, potentially reduce the risk of cataract formation.
• Minerals: Calcium supplements are integral for bone health, particularly important in women prone to osteoporosis. It’s essential to choose the right type of calcium (e.g., calcium carbonate vs. calcium citrate) to enhance absorption and effectiveness.
• Enzymes: Enzymes in supplements can aid digestion and metabolism, helping to break down foods into absorbable nutrients, thus supporting overall digestive health and nutrient utilization.
• Botanicals: Botanical supplements include a variety of herbs and natural extracts, which can provide tailored benefits such as hormonal balance, improved skin health, and stress reduction. However, it’s important to approach these with caution due to the variability in research support for long-term safety and efficacy.
• Proteins: Protein supplements, particularly those based on collagen, support skin elasticity and joint health. They play a critical role in maintaining muscle mass, which is crucial for metabolic health and aging.
• Omega-3: Omega-3 fatty acids are crucial for cardiovascular health, brain function, and reducing inflammation. These supplements are particularly beneficial for heart health and cognitive maintenance as women age.
• Probiotics: These supplements are beneficial for gastrointestinal health, supporting the gut microbiome, which in turn impacts overall health, immunity, and even mental well-being.
• Others: This category can include specialized supplements like antioxidants, which protect against cellular damage and support overall health maintenance. They can range from coenzyme Q10 to selenium, each with specific roles in protecting cells and supporting body functions.

Segmentation Analysis

Product Analysis: In 2023, the Women’s Health and Beauty Supplements Market is segmented into vitamins, minerals, enzymes, botanicals, proteins, omega-3, probiotics, and others. Vitamins lead the market, accounting for 32.8% share, due to their critical role in overall health maintenance and deficiency management. Minerals, essential for bone strength and immunity, follow. Botanicals are increasingly popular for natural therapies. Enzymes, proteins, omega-3, and probiotics are steadily growing, supported by their benefits for digestion, muscle strength, heart health, and gut balance.

Application Analysis: The market is categorized into Women’s Health and Beauty applications. Women’s Health dominates with 64.2% share, driven by demand for supplements that promote hormonal balance, reproductive health, and general wellness. Preventive healthcare awareness further strengthens this segment’s leadership. Meanwhile, the Beauty segment, covering skincare, hair, and nail health supplements, is growing steadily. Rising self-care trends and natural beauty solutions fuel its expansion, although Women’s Health continues to command a broader, more comprehensive appeal across global consumer groups.

Age-Group Analysis: The Women’s Health and Beauty Supplements Market is segmented into four age groups: 15–30 years, 31–50 years, 51–70 years, and above 70 years. The 31–50 years group holds the largest market share. Women in this demographic prioritize supplements addressing aging signs, hormonal changes, and energy levels. The 15–30 years group follows, fueled by beauty-focused consumption influenced by social media. Demand among women aged 51–70 years focuses on bone health and menopause care, while 70+ consumers represent a niche longevity-focused segment.

Consumer Group Analysis: The market is segmented by consumer groups: prenatal, PMS, perimenopause, and postmenopause. The postmenopause group leads, holding 26.6% of the total share. This is driven by the rising need to manage bone density, hormonal balance, and cardiovascular health. The prenatal segment is expanding, with increasing supplement use for healthy pregnancies. PMS and perimenopause segments capture growing attention, addressing hormonal imbalances and related symptoms. Postmenopausal women continue to drive major demand due to an emphasis on aging wellness and preventive care.

Sales Channel Analysis: Sales channels in the Women’s Health and Beauty Supplements Market include Online, Direct Sales, Pharmacies/Drug Stores, and Other Offline Channels. Online sales dominate, accounting for approximately 38% share in 2023, supported by high internet access, product variety, and convenience. Pharmacies/Drug Stores follow with 30%, valued for trust and expert guidance. Direct Sales hold 20%, driven by loyalty programs and personalized services. Other Offline Channels, including supermarkets and specialty stores, represent 12%, maintaining traditional buying habits among specific consumer groups.

Regional Analysis

In 2023, North America accounted for 38.7% of the global Women’s Health and Beauty Supplements Market. This dominant position can be attributed to high levels of consumer awareness and a strong demand for health and beauty supplements. A well-developed supplement industry infrastructure has further supported the region’s leadership within the market.

Preventive healthcare has remained a key focus, with an increasing number of women adopting supplements to support hormonal balance, bone health, and skin health. The rising preference for natural and organic products has contributed significantly to market expansion. Additionally, the widespread availability of supplements through e-commerce and online retail channels has enhanced product accessibility, driving continuous demand across the region.

The presence of leading industry players, coupled with ongoing innovations in supplement formulations, has further strengthened North America’s market position. As women increasingly prioritize proactive health and beauty management, it is expected that North America will continue to maintain its dominant role, driven by both consumer demand and advancements within the supplement industry.

Emerging Trends

• Inclusive Beauty Products: The beauty industry is increasingly embracing global diversity. Expect to see more companies incorporating globally-sourced, natural ingredients that cater to a variety of skin tones and types. This includes products with ingredients like fermented rice water, bamboo extract, and African black soap, which address specific skin concerns across different demographics.
• Clean Label Supplements: There is a growing trend towards supplements that offer transparency regarding their ingredients. Women are seeking products with fewer synthetic ingredients and more natural, easily recognizable substances, reflecting a broader demand for transparency in labeling and sourcing.
• Targeted Supplements for Menopause: The focus on women’s specific health stages, such as menopause, is increasing. Supplements aimed at alleviating menopausal symptoms are becoming more prevalent, backed by scientific research that addresses women’s health needs during this phase.
• Adaptogens in Nutrition: Adaptogens, which are herbs and roots that help the body resist stressors, are gaining popularity. Women’s health supplements are incorporating adaptogens like ashwagandha and turmeric due to their benefits in reducing stress and improving overall well-being.
• Personalized Nutrition: There is an uptick in personalized nutritional supplements tailored to individual health needs and genetic profiles. This approach ensures that supplements specifically address the unique dietary needs and health conditions of women at different life stages
• Increased Focus on Bone and Joint Health: Supplements that support bone density and joint health are in higher demand, especially among aging populations. Ingredients like vitamin D and calcium are staples, with innovations focusing on enhanced absorption and efficacy.
• Expanded Use of Probiotics: Probiotics are becoming more common in women’s health supplements, with a focus on supporting digestive and immune health. These are particularly marketed towards women looking to improve gut health and overall wellness.
• Sustainability in Supplement Packaging: There is a significant move towards sustainable practices in the production and packaging of health supplements. Women consumers are increasingly drawn to brands that demonstrate environmental responsibility in their packaging and sourcing.

Use Cases

• Improving Skin Health and Elasticity: Collagen peptides are widely used in beauty supplements to improve skin elasticity and hydration. They help reduce wrinkles and promote a youthful appearance.
• Supporting Bone Health: Supplements containing calcium and vitamin D are essential for maintaining bone health, particularly for women at risk of osteoporosis. These supplements help enhance bone density and reduce the risk of fractures.
• Enhancing Joint Health: Collagen supplements are also beneficial for joint health by maintaining the integrity of cartilage, which is crucial as women age and joint wear increases.
• Hair and Nail Growth: Biotin, a common component in beauty supplements, supports the health and growth of hair and nails, making them stronger and less prone to splitting or breakage.
• Boosting Immune Health: Vitamin C supplements are popular for their immune-boosting properties. Regular intake can help enhance the immune system’s response against pathogens.
• Pregnancy and Reproductive Health: Folic acid is crucial for women of childbearing age, reducing the risk of fetal development issues and supporting overall reproductive health.
• Weight Management: Some supplements can aid in weight management by providing essential nutrients that support a healthy metabolism and help maintain normal body weight.
• Menopausal Support: Supplements geared towards menopausal women often contain ingredients like black cohosh and soy isoflavones, which can help manage symptoms such as hot flashes and night sweats.

Conclusion

The Women’s Health and Beauty Supplements Market is poised for sustained growth, driven by rising disposable incomes, greater health awareness, and the expansion of online sales channels. Vitamins dominate the product segment, while women aged 31–50 years represent the largest consumer group. North America holds the leading regional share, with the Asia-Pacific region emerging rapidly.

Innovation, clean-label demand, and personalized nutrition are shaping future trends. The increasing focus on hormonal balance, skin health, and preventive care highlights strong opportunities for industry stakeholders. The market’s trajectory indicates a promising future, supported by evolving consumer needs and scientific advancements.

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