Sports Nutrition Market Predicted USD 86.0 Billion by 2032 From USD 45.3 Billion In 2023, Growing At CAGR of 7.6 %

Trishita Deb
Trishita Deb

Updated · Jun 6, 2024


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The Global Sports Nutrition Market is projected to grow from USD 45.3 billion in 2023 to USD 86.0 billion by 2032, at a CAGR of 7.6%. This growth is driven by rising health consciousness, increased fitness activities, and the popularity of plant-based supplements for their immune-boosting properties. The market is also bolstered by the extensive use of digital marketing and social media platforms to promote products. Key market segments include sports supplements, protein supplements, and sports drinks. North America holds the largest market share, supported by innovations and product launches from major players​​.

The decreasing nutritional value of food products and their inability to meet the body’s dietary needs lead to health issues such as weakness, anxiety, and despair. Hectic lifestyles and long working hours further hinder healthy eating habits. Although many millennials prefer conventional diets, busy schedules often make fast food the preferred choice, with global consumer spending on fast food exceeding $275 billion annually, including $50 billion in the United States alone. This inadequacy in meeting nutritional needs drives consumers towards nutritional products and sports supplements, which provide essential nutrients to maintain energy levels throughout the day. This trend has significantly boosted the global sports nutrition market CAGR in recent years.

The global rise in obesity, driven by sedentary lifestyles and unhealthy diets, has also increased the prevalence of chronic diseases. As of 2016, 39% of adults worldwide were obese, a figure that has nearly tripled since 1975. Projections indicate that by 2030, there could be 1 billion obese individuals globally. Additionally, in 2019, 38.2 million children under five were classified as overweight or obese. The rising obesity rates, along with increased awareness of healthy eating and nutrition, are further propelling the growth of the sports nutrition market​

Sport Nutrition Market

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Key Takeaways

  • Market Size: Sports Nutrition Market size is expected to be worth around USD 86.0 Billion by 2032 from USD 45.3 Billion in 2023.
  • Market Growth: The market growing at a CAGR of 7.6 % during the forecast period from 2023 to 2032.
  • Product Type Analysis: In 2022, sports supplements held the largest market share at 43%.
  • Formulation Analysis: Powder formulations dominated the market with a 39% share.
  • Application Analysis: In 2022, the post-workout segment accounted for 36% of the global market
  • Consumer Analysis: The adult group was the largest consumer segment with 64%.
  • Distribution Channel Analysis: Offline stores held a 74% market share among distribution channels.
  • End-User Analysis: Fitness enthusiasts commanded a significant market presence, accounting for over 40% of total revenue
  • Obesity Projections: By 2030, around 1 billion people worldwide will suffer from obesity. In 2019, 38.2 million children below 5 years old were obese or overweight.
  • Market Drivers: Rising awareness about health and wellness and the increasing number of fitness enthusiasts are key drivers.

Sports Nutrition Statistics

  • Physical Activity Levels: Only 25% of adults and 20% of adolescents in the U.S. meet the physical activity guidelines recommended by health authorities.
  • Supplement Usage: Approximately 45% of adults and 30% of adolescents use dietary supplements aimed at enhancing exercise and athletic performance​.
  • Dietary Recommendations: The CDC emphasizes the importance of getting nutrition from real foods rather than supplements, encouraging athletes to prioritize whole foods for optimal performance. Only 10% of the U.S. population consumes the recommended amount of fruits and vegetables​.
  • Adolescent Nutrition: Specific nutrition tips are available to help adolescent athletes fuel effectively before, during, and after workouts to optimize their performance. Adolescents engaged in sports are advised to consume 1.2 to 1.7 grams of protein per kilogram of body weight per day​)​.
  • Health Benefits of Physical Activity: Regular physical activity is associated with numerous health benefits, including a 50% reduction in the risk of cardiovascular disease, 40% reduction in the risk of type 2 diabetes, and a 20% reduction in the risk of breast and colon cancer​.
  • Protein Supplements: Whey protein is a commonly used supplement among athletes, with studies showing it can help increase muscle mass by approximately 2.2 pounds (1 kg) over 8 weeks of resistance training​.
  • Beta-Alanine: Clinical trials have shown inconsistent effects on performance in high-intensity activities, with common side effects including tingling sensations (paresthesia) in 80% of users taking doses over 800 mg​.
  • Branched-Chain Amino Acids (BCAAs): These are used to provide energy during exercise, with limited evidence of improved performance in endurance activities. Typical dosages range from 5 to 20 grams per day​.
  • Beetroot Juice: Beetroot juice is noted for its potential to improve performance and endurance in time trials and time-to-exhaustion tests among athletes, with improvements ranging from 1% to 3% in endurance performance​.
  • Physical Activity Guidelines: The Physical Activity Guidelines for Americans recommend at least 150 minutes of moderate-intensity or 75 minutes of high-intensity aerobic activity per week, yet 80% of adults fail to meet these guidelines​.
  • Youth Sports Participation: Strategies to increase physical activity in children and adolescents include promoting sports participation, with only 25% of high school students engaging in at least 60 minutes of physical activity every day​.
  • Supplements Safety: Safety concerns are reported with high doses of certain supplements, such as vitamin C (over 2,000 mg/day) and vitamin E (over 1,100 IU/day), highlighting the need for caution and adherence to recommended dosages​​.
  • Sports Nutrition for Military Personnel: The Department of Defense provides guidelines and tips for sports nutrition tailored to military personnel, emphasizing real food over supplements. Approximately 60% of military personnel use dietary supplements regularly​​.
  • Increasing Physical Activity: Community and policy-level strategies can help make it easier for people to engage in regular physical activity, thereby enhancing public health outcomes. Physical inactivity is associated with 10% of all premature deaths in the U.S.​​

Sports Nutrition Company Analysis 

  • Iovate Health Sciences: Iovate Health Sciences is a prominent player in the sports nutrition market, known for its flagship brand, MuscleTech. The company focuses on producing scientifically-backed supplements aimed at enhancing performance, muscle building, and weight management. Iovate invests heavily in research and development, partnering with top universities and institutions to validate the efficacy of its products. The company’s product range includes protein powders, pre-workouts, and recovery supplements, catering to athletes and fitness enthusiasts globally.
  • Abbott: Abbott is a global healthcare leader, with a significant presence in the sports nutrition market through its EAS brand. Abbott’s products are designed to support athletic performance, muscle recovery, and overall health. The company emphasizes quality and innovation, ensuring its supplements are clinically tested and meet high safety standards. Abbott’s offerings include protein shakes, energy bars, and hydration solutions, which are popular among professional athletes and recreational users alike.
  • Quest Nutrition: Quest Nutrition, a subsidiary of Simply Good Foods Co., is renowned for its high-protein, low-carb products. The company’s product line includes protein bars, powders, and snacks that are designed to support a healthy, active lifestyle. Quest Nutrition focuses on using high-quality ingredients and innovative recipes to deliver nutritious and delicious products. Their commitment to nutritional transparency and taste has made them a favorite among fitness enthusiasts and health-conscious consumers.
  • PepsiCo: PepsiCo, a global food and beverage giant, entered the sports nutrition market with its acquisition of Gatorade. Gatorade is a leading sports drink brand, formulated to help athletes hydrate, replenish electrolytes, and enhance performance. PepsiCo has expanded Gatorade’s product line to include protein shakes, energy chews, and bars, targeting a broad spectrum of athletes. The company leverages its extensive distribution network and marketing prowess to maintain Gatorade’s market leadership.
  • Clif Bar: Clif Bar & Company specializes in organic energy bars and snacks aimed at outdoor enthusiasts and athletes. The company is committed to sustainability and uses organic ingredients to create products that provide sustained energy. Clif Bar’s offerings include energy bars, protein bars, and hydration products that cater to a variety of dietary preferences and athletic needs. Their focus on environmental stewardship and community engagement resonates with health-conscious and eco-friendly consumers.
  • The Coca-Cola Company: The Coca-Cola Company’s entry into the sports nutrition market is marked by its acquisition of BodyArmor, a premium sports drink brand. BodyArmor is formulated with natural ingredients, including coconut water, vitamins, and electrolytes, designed to provide superior hydration. Coca-Cola has positioned BodyArmor as a healthier alternative to traditional sports drinks, appealing to a growing segment of health-conscious consumers. The company leverages its global reach to expand BodyArmor’s presence in various markets.
  • MusclePharm: MusclePharm Corporation is a leading sports nutrition company known for its scientifically formulated supplements that cater to athletes and fitness enthusiasts. The company’s product portfolio includes protein powders, pre-workout supplements, BCAAs, and recovery products. MusclePharm emphasizes innovation and quality, conducting rigorous testing to ensure the efficacy and safety of its products. The brand has built a strong following among professional athletes and bodybuilders, endorsing a science-driven approach to sports nutrition.

Emerging Trends

  • Increased Focus on Plant-Based Proteins: There is a growing demand for plant-based protein supplements among athletes. Approximately 30% of consumers are now choosing plant-based options over traditional animal-based proteins for health and environmental reasons​​.
  • Personalized Nutrition Plans: Advances in genetic testing and personalized health data are enabling more customized nutrition plans for athletes. Personalized nutrition can lead to improved performance and recovery, with tailored diets based on individual genetic profiles​​.
  • Hydration Strategies: Proper hydration is critical for athletic performance. Emerging products focus on enhanced hydration, including electrolyte-infused beverages and hydration tablets. Nearly 50% of endurance athletes use specialized hydration products during training and competitions​.
  • Beta-Alanine Supplementation: Beta-alanine is gaining popularity for its potential to enhance performance in high-intensity activities. Studies show that doses of 4–6 grams per day can improve performance in activities lasting between 30 seconds and 10 minutes. However, its effectiveness in endurance sports remains debated​.
  • Focus on Gut Health: There is increasing recognition of the importance of gut health for overall athletic performance. Probiotics and prebiotics are becoming common components of sports nutrition to improve digestion and nutrient absorption, with usage increasing by 20% annually among athletes​​.
  • Energy and Recovery Products: The market for energy and recovery products continues to grow. Ingredients like branched-chain amino acids (BCAAs), omega-3 fatty acids, and antioxidants are used to enhance recovery and reduce muscle soreness. About 40% of athletes use these supplements regularly​.
  • Sustainable and Ethical Products: Consumers are increasingly looking for sports nutrition products that are sustainably sourced and ethically produced. This trend is driven by a broader awareness of environmental and social responsibility, with sales of such products growing by 15% year-over-year​.
  • Cognitive Enhancers: Supplements aimed at improving mental performance, such as nootropics, are becoming more popular among athletes. Ingredients like caffeine, L-theanine, and ginseng are used to enhance focus and cognitive function during training and competition​.
  • Increased Regulatory Oversight: There is a growing emphasis on the safety and efficacy of sports nutrition products. Regulatory bodies are tightening standards to ensure products are free from banned substances and meet labeling requirements, which is crucial for maintaining athlete safety​.
  • Technology Integration: Wearable technology and mobile apps are increasingly used to monitor nutritional intake and performance metrics. These technologies help athletes optimize their diet and training regimens in real-time, with about 35% of athletes using such tools regularly​​.

Use Cases

  • Telehealth Expansion: The use of telehealth services saw a significant increase during the COVID-19 pandemic, with many health centers reporting up to a 154% rise in telehealth visits between January and March 2020. This trend is expected to continue as telehealth helps improve access to healthcare, especially in rural and underserved areas​.
  • Artificial Intelligence in Cybersecurity: The Department of Homeland Security (DHS) is leveraging AI to enhance cybersecurity measures. AI tools are used for automated threat detection and prevention, improving the ability to respond to cyber threats. However, ensuring the reliability and accuracy of AI data remains a critical challenge​​.
  • AI in Financial Services: Financial institutions are increasingly adopting AI for various applications, including customer service automation, fraud detection, and risk management. AI enhances efficiency and accuracy in processing large volumes of data, leading to better decision-making and cost savings​.
  • Remote Patient Monitoring: With advancements in wearable technology, remote patient monitoring is becoming more prevalent. Approximately 88% of health centers have adopted remote monitoring devices to track patients’ health metrics, allowing for better management of chronic conditions and reducing the need for in-person visits​.
  • AI in Predictive Policing: Law enforcement agencies are using AI algorithms for predictive policing, helping to identify potential criminal activities and allocate resources more effectively. This application aims to enhance public safety, although it raises concerns about privacy and potential biases in data​.
  • Use of Commercial Claims Data: Public health agencies are utilizing commercial claims data to track trends in disease diagnoses, such as Lyme disease. This approach provides valuable insights into disease patterns and helps in developing targeted public health interventions​.
  • Telehealth for Mental Health Services: The adoption of telehealth for mental health services has surged, with many providers reporting a 45% increase in virtual mental health consultations. This trend addresses the growing demand for mental health support and reduces barriers to access.
  • AI in Automated Vehicles: The automotive industry is integrating AI to develop self-driving cars and trucks. These technologies promise to improve road safety and reduce traffic congestion, although regulatory and safety challenges remain to be addressed​.
  • Enhanced Data Sharing and Security: To promote innovation and collaboration, there is an increasing focus on secure data sharing practices. Policymakers are working on frameworks to protect sensitive information while facilitating research and development in various fields​
  • Telehealth for Chronic Disease Management: Telehealth is playing a crucial role in managing chronic diseases such as diabetes and hypertension. By providing remote consultations and continuous monitoring, telehealth helps patients manage their conditions more effectively and reduces the burden on healthcare facilities​.


The global sports nutrition market is set to grow from USD 45.3 billion in 2023 to USD 86.0 billion by 2032, driven by rising health consciousness and fitness activities. Key segments include sports supplements, protein supplements, and sports drinks, with North America leading the market. Hectic lifestyles and the nutritional inadequacy of fast food drive demand for supplements. Increasing obesity rates and awareness of healthy eating also propel market growth. Key trends include the rise of plant-based proteins, personalized nutrition, and sustainable products. Major players include Iovate Health Sciences, Abbott, Quest Nutrition, and PepsiCo.

Trishita Deb

Trishita Deb

Trishita has more than 7 years of experience in market research and consulting industry. She has worked in various domains including healthcare, consumer goods, and materials. Her expertise lies majorly in healthcare and has worked on more than 400 healthcare reports throughout her career.