Introduction
Global Oral Care Market size is expected to be worth around USD 68.0 Billion by 2032 from USD 37.9 Billion in 2023, growing at a CAGR of 6.9% during the forecast period from 2023 to 2032.
The global oral care market is witnessing significant growth, primarily driven by the rising prevalence of dental diseases, particularly among the aging population. Factors such as poor oral hygiene and unhealthy dietary habits have contributed to an increase in tooth decay and other dental conditions, leading to higher demand for effective oral care products.
Products aimed at preventing dental caries, such as toothpaste, toothbrushes, and mouth rinses, have seen a rise in sales as consumers become more conscious of their oral health. The growing importance of consulting a dentist for proper product selection further supports the demand for these products.
In the United States, statistics from the American College of Prosthodontists highlight the scale of the issue, with 36 million people reported to be edentulous, and an additional 120 million missing at least one tooth. Annually, 15% of the edentulous population opts for dentures, which has a direct impact on the sales of oral care products. This increasing awareness and demand for products addressing various dental conditions are key drivers of market growth.
Oral diseases remain a global health concern, affecting approximately 3.5 billion people worldwide. According to the Global Burden of Diseases, untreated dental caries in permanent teeth is the most widespread dental issue, particularly in developing nations. This condition affects 60-90% of school-aged children and a large proportion of adults.
The market offers a variety of solutions to address this issue. For example, in June 2023, Incisive Technologies Pty Ltd. (Australia) received FDA clearance for BluCheck, a preventive care product that detects and monitors caries using a unique blue coloration.
Key Takeaways
- Market Size: Oral Care Market size is expected to be worth around USD 68.0 Billion by 2032 from USD 37.9 Billion in 2023
- Market Growth: The market growing at a CAGR of 6.9% during the forecast period from 2023 to 2032.
- Product Analysis: Toothpaste had the largest revenue share, up to 25.0% in 2022.
- Application Analysis: The household segment holds the largest revenue share in the oral care market.
- End-Use Analysis: A wide Range of Products with high availability and schemes Provision Makes Hypermarkets Supermarkets Dominant Segment in the Market
- Regional Analysis: Asia Pacific’s region Dominated the Position in oral care Market due to its Increasing Population and Increased Spending on Oral Care products.
- Technological Advancements: Advancements in technology, such as teledentistry and digital diagnostics, are enhancing access to dental care, particularly in underserved areas.
- Personalized Treatments: Personalization in dental care is becoming more common, with treatments increasingly tailored based on individual health profiles and genetic information.
Oral Care Statistics
Prevalence of Dental Issues
- Approximately 52% of children over eight years old experience cavities.
- Dental caries affect 42% of children aged 2 to 11 in their primary teeth.
- About 23% of these children have untreated dental caries.
- Dental caries are present in 92% of adults aged 20 to 64, with 26% having untreated caries, contributing to ongoing oral health issues.
- Severe gum disease impacts 15-20% of adults aged 35–44, potentially leading to tooth loss.
- Around 30% of adults aged 65-74 have lost all their natural teeth due to dental issues.
- Globally, dental caries in permanent teeth affect approximately 2 billion people.
Oral Health Services & Accessibility
- Oral health services are accessed by 4 million people in underserved areas through health centers supported by state and federal programs.
- Nearly 37% of practicing dentists are over 55 years old, nearing retirement, which may affect future dental care access.
- Dental insurance is lacking for 70% of older adults, with less than 25% visiting a dentist regularly.
Dental Sealants & Oral Hygiene Habits
- Dental sealants are used by 48.1% of teenagers and 41.7% of children aged 6 to 11 to prevent tooth decay.
- About 25% of adults do not brush twice daily, raising their risk of tooth decay by 33%.
Oral Cancer
- Each year in the U.S., oral cancer is diagnosed in approximately 49,700 people.
- Since the mid-1970s, oral cancer rates have risen by 15%.
- Of those diagnosed, 60% survive for at least five years.
Cleft Lip and Palate
- A cleft lip and palate are present at birth in 1 in 1,600 babies.
- A cleft lip alone is found in 1 in 2,800 babies.
- A cleft palate alone occurs in 1 in 1,700 babies.
Impact of Lifestyle and Conditions
- Periodontal disease is found in 95% of adults with diabetes, highlighting the connection between oral health and diabetes.
- Consuming three or more cans of soda daily can increase tooth decay by 62%.
Global Burden and Oral Diseases
- Between 60-90% of school children and nearly all adults worldwide suffer from dental cavities.
- Severe gum disease affects 15-20% of middle-aged adults across the globe.
Behavioral and Market Trends
- Due to embarrassment about their smile, 48% of young adults have removed photos from social media.
- Over 14 million gallons of toothpaste are purchased annually by Americans.
- Poor oral hygiene, leading to bad breath, affects 90% of cases, impacting consumer choices in oral care products.
Emerging Trend
- Connection to Chronic Diseases: There’s increasing evidence linking oral health to chronic diseases such as Alzheimer’s and diabetes. Studies have shown that periodontal pathogens can contribute to the development of Alzheimer’s by promoting inflammation and plaque formation in the brain.
- Advanced Diagnostic Techniques: The use of advanced imaging and diagnostic techniques is improving the ability to diagnose oral conditions early and accurately, leading to better treatment outcomes.
- Integration of Digital Tools: Digital tools, including AI and machine learning, are being integrated into dental practices to enhance patient management and treatment planning, streamlining workflows and increasing precision in treatments.
- Focus on Preventive Care: There’s a growing emphasis on preventive care through the development of new products that aim to reduce the incidence of oral diseases, such as advanced toothpaste and mouthwashes that target dental caries and gum disease more effectively.
- Development of Biodegradable Dental Products: In response to environmental concerns, more companies are focusing on creating biodegradable and sustainable oral care products.
- Expansion of Teledentistry: Teledentistry is expanding, offering remote dental consultations and follow-ups, which increases access to dental care, especially in underserved areas.
- Personalized Dental Treatments: There’s a trend towards personalized dental care, where treatments are customized based on individual genetic profiles and specific risk factors.
- Regenerative Dental Medicine: Techniques in regenerative medicine are being applied in dentistry to develop methods for regenerating tooth structures and treating periodontal disease.
- Growth of Cosmetic Dentistry: There is an increasing demand for cosmetic dentistry, driven by greater awareness and the desire for aesthetic improvements, which includes procedures like teeth whitening and orthodontics.
- Nutrition and Oral Health: There is a stronger focus on the role of nutrition in maintaining oral health, recognizing that dietary choices can significantly impact the prevalence of dental issues such as cavities and gum disease.
Use Cases
- Preventive Care in Critical Settings: Implementing oral care protocols, including the use of specific toothbrushes and mouthwashes, can significantly reduce oral inflammation and improve overall oral health in critically ill patients.
- Link Between Oral Health and Systemic Diseases: Recent studies highlight a correlation between periodontal diseases and systemic conditions like diabetes, Alzheimer’s, and heart diseases, suggesting the need for integrated care approaches.
- Nutrition and Oral Health: Educating families about the impact of nutrition on oral health is crucial, particularly the effects of sugary diets on dental caries and the importance of maintaining a balanced diet for overall oral wellness.
- Oral Health and Pregnancy: There is a significant focus on the impact of oral health on pregnancy, emphasizing the risks associated with periodontal disease, such as preterm birth and low birth weight.
- Oral Care for Elderly: Specialized care routines are being developed to address the unique oral health needs of the elderly population, particularly those suffering from dementia and related disorders.
- Teledentistry: This technology-driven approach is expanding access to dental care, allowing for remote consultations and follow-ups, which is particularly valuable in underserved or remote areas.
- Dental Hygiene Education: There is a push towards better dental health education, including the development of online resources and community programs aimed at improving daily oral hygiene practices.
- Impact of Medications on Oral Health: Raising awareness about the effects of common medications on oral health, such as dry mouth and its implications for dental decay, is a key area of focus.
- Oral Health Screening: Incorporating basic oral health assessments into routine medical exams can help detect early signs of dental or periodontal diseases, facilitating early intervention.
- Specialized Treatments for Oral Conditions: Research is ongoing into specialized treatments for conditions like osteoporosis and its impact on oral health, exploring how medications for these conditions affect dental treatments.
Conclusion
The global oral care market is poised for substantial growth, fueled by an increasing awareness of dental hygiene and the rising prevalence of oral diseases. This expansion is supported by technological advancements in dental care, the integration of digital tools, and a focus on preventive measures. Additionally, the market benefits from the development of personalized and biodegradable dental products, enhancing both patient care and environmental sustainability. With an expected CAGR of 6.9% from 2023 to 2032, the oral care industry demonstrates robust potential driven by ongoing innovations and a heightened consumer focus on maintaining oral health.
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