Mental Health Apps Market Projected To Reach US$ 26.2 Billion By 2033

Trishita Deb
Trishita Deb

Updated · Nov 15, 2024

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Introduction

Global Mental Health Apps Market Size is expected to be worth around US$ 26.2 billion by 2033 from US$ 6.3 billion in 2023, growing at a CAGR of 15.3% during the forecast period 2024 to 2033. In 2023, North America held over 38.7% market share, reaching a revenue total of US$ 2.4 Billion.

Advancements in smartphone technology are driving growth in the mental health apps market by facilitating easier identification of mental health issues. The widespread adoption of smartphones further supports this market expansion, along with a significant increase in the installation of mental health apps, particularly during the COVID-19 pandemic. These factors have collectively accelerated the development of the market.

There has been a shift away from traditional care models towards personalized mental health solutions offered by apps. These apps, which cater to needs ranging from meditation to managing anxiety and depression, play a crucial role in supporting psychological well-being and promoting a healthier, less stressful lifestyle. Moreover, the rising suicide rates have spurred the growth of the mental health apps industry. This growth is fueled by increasing awareness of mental health issues and the urgent need for easily accessible support options.

Mental health apps offer convenient early intervention tools such as self-assessment features and private counseling, focusing on user confidentiality and privacy. This emphasis on privacy encourages individuals to seek help for suicidal tendencies and various mental health conditions, further propelling the industry’s expansion.

Approximately 19.86% of American adults, nearly 50 million individuals, are affected by mental illnesses. Of these, 4.91% experience severe mental health conditions. The prevalence of adult mental illness varies significantly across states, with New Jersey having the lowest rate at 16.37% and Utah the highest at 26.86%. According to the Substance Abuse and Mental Health Services Administration (SAMHSA), Any Mental Illness (AMI) encompasses diagnosable mental, behavioral, or emotional disorders that do not include developmental or substance use disorders, covering conditions from mild to severe.

Regarding substance use, about 7.74% of adults in the U.S. reported having a substance use disorder in the past year, with 2.97% reporting an illicit drug use disorder and 5.71% an alcohol use disorder. The state prevalence of substance use disorders among adults ranges from 5.98% in Florida to 12.30% in the District of Columbia.

Mental Health Apps Market

Key Takeaways

  • Market Size: The Mental Health Apps Market Size is expected to be worth around US$ 26.2 billion by 2033 from US$ 6.3 billion in 2023.
  • Market Growth: The market growing at a CAGR of 15.3% during the forecast period 2024 to 2033.
  • Platform Type Analysis: The iOS segment led in 2023, claiming a market share of 61.2% owing to Apple’s extensive user base and the platform’s strong security features.
  • Application Analysis: Depression & anxiety management held a significant share of 42.3% due to the rising prevalence of mental health disorders and increasing awareness of mental well-being.
  • End-Use Analysis: The home care settings segment had a tremendous growth rate, with a revenue share of 54.3% as more patients and caregivers seek convenient, remote solutions for mental health management
  • Regional Analysis: North America dominated the market with the highest revenue share of 38.7% owing to the heightened awareness and reduced stigma surrounding mental health issues.

Mental Health Apps Statistics

  • Prevalence of Substance Use Disorders: 18% of U.S. adults experienced a substance use disorder in the past year, with 77% of them not receiving any treatment.
  • Youth Substance Use Disorders: 9% of U.S. youth reported a substance use disorder within the same timeframe.
  • Youth Well-being: 60.5% of youth in the U.S. are flourishing, which correlates with higher school engagement and other positive outcomes.
  • Insurance and Mental Illness: 10% of adults with mental illness are uninsured.
  • Students with Emotional Disturbances: Only 0.67% of students are identified as having an emotional disturbance for an Individualized Education Program (IEP).
  • Mental Health Providers: There are 340 people for every one mental health provider in the U.S..
  • Annual Mental Illness Rates: 23.08% of adults reported experiencing mental illness over the past year.
  • Suicidal Thoughts: 5.04% of adults and 13.16% of youth reported having serious thoughts of suicide.
  • Substance Use Among Adults and Youth: 17.82% of adults and 8.95% of youth are currently dealing with a substance use disorder.
  • Untreated Major Depressive Episodes: 56.1% of youth who experienced a major depressive episode did not receive any mental health treatment.
  • Mental Health Workforce Shortage: Over 122 million people reside in a mental health workforce shortage area, with only 27% of mental health care needs being met in these areas.
  • Cost Barriers to Mental Health Care: 24.58% of adults who experienced frequent mental distress were unable to see a doctor due to costs.

Recent Developments

  • Headspace and Ginger merged to form Headspace Health, a platform valued at USD 3 billion. This merger combines therapy, counseling, and mindfulness services, serving over 100 million users and 2,700 enterprise clients.
  • Centene Corporation acquired Magellan Health for USD 2.2 billion, strengthening its behavioral health services and specialty healthcare offerings.
  • KKR, a global investment firm, acquired Therapy Brands, a practice management and EHR software platform for behavioral health, for USD 1.2 billion in 2022.
  • The mental health app sector has seen significant funding inflows, with venture capital firms investing heavily in startups that provide innovative digital mental health solutions. For example, Calm, a popular meditation and relaxation app, raised USD 75 million in Series C funding in 2020, bringing its valuation to USD 2 billion.
  • Headspace launched new features to enhance user experience, including more personalized mental health guidance and tools for daily mindfulness practices.
  • Headspace and One Medical, a U.S.-based primary care provider, entered a strategic partnership in September 2023. This partnership focuses on devising solutions to reduce anxiety and spread awareness about preventive health screenings.
  • The Mayo Clinic announced a collaboration with K Health to utilize artificial intelligence for better hypertension treatment, showcasing the integration of AI in mental health care solutions.

Emerging Trends

  • Increased Integration of AI: Artificial intelligence is significantly enhancing the capabilities of mental health apps, particularly through personalized therapy recommendations and improving mental health diagnostics.
  • Telehealth Stabilization: The transition to telehealth has become more stabilized within mental health services. Many users appreciate the flexibility it offers, which has maintained a high adoption rate for mental health services provided via telemedicine.
  • Focus on Preventative Care: Mental health apps are increasingly being designed to support preventative care measures, aiming to manage conditions before they require more intensive treatment. This is particularly evident in apps that promote meditation and wellness to reduce stress before it escalates into more serious mental health issues.
  • Expansion of Digital Therapeutics: Digital therapeutics within mental health apps are gaining traction, although they are often not covered by insurance. This trend is growing as these apps prove to be effective in clinical settings, prompting discussions about insurance coverage and regulatory support.
  • Enhanced Accessibility: Mental health apps are focusing on making services more accessible to diverse populations, including multilingual support and adaptations for different cultural contexts, making mental health care more inclusive globally.
  • Support for Crisis Situations: Some apps are now specifically designed to assist in crisis situations, such as preventing suicide among high-risk groups, including military veterans. These apps provide immediate resources and support for users experiencing acute distress.
  • Legislative and Funding Shifts: There’s a push for legislative changes to secure funding for mental health services, including support for app development and the integration of these technologies into mainstream healthcare. This is in response to the growing recognition of mental health apps’ potential to alleviate the strain on traditional mental health services.
  • Focus on Youth Mental Health: Given the rising rates of mental health issues among youth, especially post-pandemic, there is an increased focus on developing apps that cater specifically to younger demographics. These apps are designed to be engaging and approachable, with content tailored to the unique challenges faced by adolescents and young adults.

Use Cases

  • Suicide Prevention and Crisis Intervention: Apps like Virtual Hope Box are being developed to support individuals experiencing hopelessness and potential suicidality, particularly for high-risk groups such as military veterans. These apps provide tools and resources to help manage distress and offer immediate support.
  • Comprehensive Evaluations via Telehealth: Telehealth apps are being used for a variety of mental health assessments, including those for organ transplant donors. While more research is needed, studies have shown that virtual cognitive behavioral therapy (CBT) delivered via apps can yield significant benefits for people with depression.
  • Improved Accessibility and Convenience: Telehealth applications allow patients to receive mental health care outside of traditional office hours and settings, increasing accessibility for those who might face transportation barriers or have busy schedules. This flexibility is crucial for improving overall access to mental health services.
  • Screening and Early Detection: Mental health apps are being utilized for screening and early detection of mental health conditions. Apps provide anonymous, clinically-validated screens that help users identify symptoms of mental health conditions early, which is vital for timely intervention.
  • Empowering Youth: There are targeted initiatives within mental health apps to support young people, especially in managing stress and mental health at an early age. These initiatives provide resources and support tailored to the unique needs of adolescents and young adults.
  • Enhanced Community Engagement and Education: Mental health apps are playing a crucial role in community education and engagement. They offer resources that help increase awareness and understanding of mental health issues, supporting community-based solutions and public health approaches.
  • Support for BIPOC Communities: Specialized resources within mental health apps address the unique experiences and challenges faced by BIPOC individuals, promoting culturally competent care and supporting the mental health journeys of these communities.
  • Workplace Mental Health Support: Apps are also focusing on workplace mental health, providing resources that help employers create mentally healthy work environments. These tools are designed to help identify and address workplace factors that affect mental health, aiming to improve overall employee well-being.

Conclusion

The mental health apps market is undergoing significant growth, driven by technological advancements in smartphones and a shift towards personalized care. These apps not only offer convenient and early intervention tools but also emphasize user privacy, encouraging broader adoption for managing various mental health conditions. With substantial market growth projected through 2033, these applications are playing an increasingly crucial role in promoting mental well-being and addressing public health challenges, such as rising suicide rates and untreated mental health disorders. The integration of AI and telehealth services further enhances the accessibility and effectiveness of mental health solutions, promising a transformative impact on the landscape of mental health care.

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Trishita Deb

Trishita Deb

Trishita has more than 8+ years of experience in market research and consulting industry. She has worked in various domains including healthcare, consumer goods, and materials. Her expertise lies majorly in healthcare and has worked on more than 400 healthcare reports throughout her career.

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