Medical Aesthetics Market Dynamic Growth, Projected To Flourish at a CAGR of 14.7% Through 2032

Trishita Deb
Trishita Deb

Updated · Mar 22, 2024


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The Global Medical Aesthetics Market, forecast to experience substantial expansion over the coming decade, is projected to experience unprecedented value growth. After reaching USD 17.3 Billion in 2023, industry estimates suggest an impressive upswing that should see it reach around USD 51.7 Billion by 2032 – representing a compound annual growth rate (CAGR) of 14.7 during that timeframe.

Medical aesthetics refers to treatments and procedures that aim to enhance a person’s appearance through medical interventions. These procedures are usually non-surgical and are performed by trained medical professionals such as dermatologists or plastic surgeons.

One of the most popular treatments in medical aesthetics is Botox injections. Botox, or botulinum toxin, is used to reduce the appearance of wrinkles and fine lines by temporarily paralyzing the muscles responsible for facial expressions. In 2020, over 4.4 million Botox procedures were performed in the United States alone, making it the most common minimally invasive cosmetic procedure.

Medical Aesthetics Market

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Another commonly sought-after procedure is dermal fillers. These injectable gels are used to add volume to areas of the face, such as the lips, cheeks, and under the eyes, to restore a youthful appearance. In 2020, approximately 3.1 million dermal filler procedures were performed in the United States.

Laser hair removal is also a popular medical aesthetic treatment. It uses concentrated beams of light to target and destroy hair follicles, resulting in permanent hair reduction. In 2020, over 1.1 million laser hair removal procedures were performed in the United States.

Additionally, chemical peels are used to improve the texture and appearance of the skin by removing the outer layer of damaged skin cells. This promotes the growth of new, healthier skin cells. In 2020, around 955,000 chemical peel procedures were performed in the United States.

Medical aesthetics procedures continue to grow in popularity due to their effectiveness and minimal downtime. However, it’s important for individuals considering these treatments to consult with a qualified medical professional to ensure they are suitable candidates and to discuss potential risks and benefits.

Key Takeaways

  • Market Growth: The medical aesthetics market is expected to grow from USD 17.3 Billion in 2023 to USD 51.7 Billion by 2032, indicating a significant increase of USD 36.4 Billion.
  • Non-Surgical Procedures Surge: Non-surgical cosmetic procedures experienced a remarkable 44% increase in 2021, surpassing the growth rate of surgical procedures.
  • Body Procedure Growth: Body procedures witnessed a substantial 63% rise in 2021, reflecting a surge in demand for liposuction and abdominoplasties.
  • UK Market Value: The non-surgical aesthetics sector in the UK is estimated to be worth over £3 billion, indicating substantial market value and potential.
  • Chinese Surgical Dominance: Surgical procedures accounted for approximately 69% of the Chinese medical aesthetics services market in 2020.
  • Cost Increase: The cost of surgical procedures rose by 6% in 2021, while non-surgical procedures saw a more modest 1% increase.
  • Revenue Distribution: Surgical procedures, constituting only 21% of total procedures, contributed a significant 69% to overall revenue.
  • Top Surgical Procedures: Breast augmentations totaled 365,000 in 2021, with implant removal and replacement increasing by 32% to 148,000 cases.
  • Top Surgical Procedures by Age (Women): Liposuction was the preferred choice for individuals aged 36 to 50, accounting for 251,500 procedures.
  • Top Surgical Procedures by Age (Men): Liposuction was the most favored surgical procedure for men, with 30,806 cases recorded.
  • Botulinum Toxin Type A Procedures: Botulinum toxin type A treatments reached approximately 6.7 million procedures in the US in 2015, reflecting a substantial increase of 759% since 2000.
  • Soft Tissue Fillers: Soft tissue fillers saw around 2.4 million procedures conducted in 2015, marking a remarkable 274% increase since 2000.
  • Chemical Peels: Chemical peels experienced a steady rise with 1.3 million procedures in 2015, indicating a 14% increase since the same period.
  • Laser Hair Removal: Laser hair removal treatments reached approximately 1.1 million in 2015, reflecting a notable 52% increase since 2000.

Emerging Trends

  • Personalized Treatment Plans: Smart computer programs analyze a person’s skin type, genetics, and lifestyle to suggest treatments made just for them. This ensures every patient gets the best treatment tailored to their own needs.
  • Predictive Analysis for Surgery: Smart technology can guess what someone might look like after surgery, like a nose job or a facelift. This helps people see what they might look like before they decide to have surgery.
  • Enhanced Diagnostic Tools: Clever tools that use computers can find skin problems in pictures with great accuracy, sometimes catching things even a human might miss. This helps doctors find problems early and treat them better.
  • Topical Serums and Patches: New patches and creams can push good stuff deep into the skin without needles. These can carry things like anti-aging stuff that makes skin better without hurting.
  • Combination Therapies: Mixing different treatments to get better results is getting more popular. People want treatments that do more for their skin, and doctors find that mixing them can make each one work better. For example, using Botox with fillers can make wrinkles disappear better.
  • Non-Invasive Body Contouring: New treatments are coming out that can make bodies look better without surgery. Instead of cutting, these treatments use things like heat or sound to fix fat or tighten skin. They’re getting really popular because they work well and don’t need a lot of recovery time.
  • Regenerative Medicine: Exciting new treatments are being used to help the body heal itself. These treatments use cells and stuff from the body to make skin or hair grow back better. They’re being used for things like making skin look younger and fixing hair loss.
  • Natural-Looking Results: People want their treatments to make them look better, but not different. Doctors are getting better at using small amounts of treatments like Botox or fillers to make small changes that look good.
  • Virtual Consultations: Because of COVID-19, more people are talking to doctors online instead of in person. This makes it easier for people to talk to doctors, and it lets doctors help more people, no matter where they live.

Use Cases

  • Skin Rejuvenation: This process encompasses various treatments designed to revitalize and rejuvenate the skin, making it appear smoother, clearer, and younger-looking. These may include laser therapy, chemical peels, microdermabrasion, and other similar procedures that remove outer layers of skin to reveal fresh ones underneath and diminish wrinkles, fine lines, sun damage scars or minor scarring for an overall refreshed appearance.
  • Anti-Aging Treatments: Anti-Aging treatments are procedures geared to combating signs of aging. From injectable products like Botox and fillers, laser therapies, and advanced skincare products – anti-Aging treatments aim to reduce wrinkles, increase facial volume, improve skin tone and texture, helping individuals maintain a younger and vibrant look for longer.
  • Hair Removal: Advanced laser technologies offer a safe and long-term solution to unwanted hair by permanently reducing growth over time. Unlike waxing or shaving, laser treatments provide long-term smoothness and can be tailored specifically for every skin type – making this an ideal way to achieve silky skin free from hair.
  • Acne and Scar Treatment: Modern aesthetic treatments effectively combat acne and scars, including laser therapy, micro-needling, and chemical peels. These solutions can lessen scar appearance while improving skin texture and fighting persistent acne for clearer, more beautiful skin.
  • Pigment Correction: Treatments such as intense pulsed light (IPL), chemical peels and topical agents are used to address skin pigmentation issues. These methods can significantly decrease the appearance of dark spots, age spots and melasma spots for an evener complexion with more even tone overall.
  • Vascular Treatment: Sclerotherapy or laser procedures can effectively lessen spider and varicose veins, improving skin appearance while alleviating any associated discomfort. By closing off these unsightly veins and allowing them to disperse through absorption by your body naturally, these procedures help minimize their appearance while relieving discomfort associated with varicose veins.
  • Tattoo Removal: Laser tattoo removal is a procedure in which laser energy is used to break apart ink particles in tattoos, enabling the body to flush them away naturally. This technique may significantly fade or completely erase tattoos depending on factors like their age, ink color, skin type and overall effectiveness.
  • Skin Tightening: Non-invasive skin tightening treatments like ultrasound or radiofrequency energy stimulate collagen production beneath the skin to produce firmer, tighter skin with reduced sagging or wrinkles, giving an aged-free appearance without surgical intervention.
  • Lip Enhancement: Lip enhancement treatments such as injectable fillers can add volume, definition, and hydration to lips while creating fuller plumper lips without changing their natural look; additionally these procedures may correct asymmetries or smooth out lines around the mouth.
  • Chin Augmentation: Non-invasive chin augmentation involves using injectable dermal fillers to augment the projection and contour of the chin using dermal fillers injected directly into its muscle structure. It’s a quick, relatively painless procedure that can dramatically improve facial harmony while simultaneously increasing overall aesthetic appeal of your facial features.
  • Skin Hydration Treatments: These treatments, such as injecting hyaluronic acid or using advanced moisturizing creams, aim to hydrate the skin deeply, improving its texture, elasticity and overall appearance. They can combat dryness while diminishing fine lines to leave your complexion looking radiant and youthful.

Recent Developments

  • AbbVie Inc. (September 2023): AbbVie’s Allergan Aesthetics acquired Soliton, Inc., a provider of medical devices for body contouring procedures. This acquisition strengthens AbbVie’s position in the non-invasive body sculpting segment.
  • Johnson & Johnson (September 2023): Hologic, a medical technology company acquired by Johnson & Johnson, launched a new generation of its 3D mammography system, promising improved cancer detection and a more comfortable patient experience.
  • Evolus Inc. (August 2023): Evolus received FDA approval for its Jeuveau (prabotulinumtoxinA-xvfs) for the temporary improvement of moderate to severe frown lines. This injectable product enters the market to compete with established players like Botox.
  • Revance Therapeutics (July 2023): Revance announced positive results from its Phase 3 clinical trial for its neuromodulator product DaxibotulinumtoxinA for glabellar lines (frown lines). This puts them on track for a potential FDA approval in 2024, adding another competitor to the injectable market.
  • Merz Pharma (April 2023): Merz Pharma announced a collaboration with Allergan Aesthetics (under AbbVie) to co-commercialize Xeomin (incobotulinumtoxinA) in the US. This agreement expands Merz’s reach in the facial aesthetics market.


The annual compound growth (CAGR) of 14.7% illustrates a rapidly increasing consumer interest in aesthetic enhancements and non-invasive cosmetic procedures, from Botox injections and dermal fillers to laser hair removal and chemical peels – treatments which deliver noticeable results with minimum downtime.

Recent strategic moves by leading companies – acquisitions and introduction of innovative products by prominent firms, showing an increasingly competitive and rapidly advancing market. Consumer preferences favoring personalized and technologically advanced treatments reflect how closely this industry aligns with personalized, effective aesthetic solutions available at an increasingly accessible cost point. Medical aesthetics has an optimistic future that promises further progress along these lines.

Trishita Deb

Trishita Deb

Trishita has more than 7 years of experience in market research and consulting industry. She has worked in various domains including healthcare, consumer goods, and materials. Her expertise lies majorly in healthcare and has worked on more than 400 healthcare reports throughout her career.