Global Cosmetic Dentistry Market Expected to Exceed $145.3 Billion By 2033

Yogesh Shinde
Yogesh Shinde

Updated · Mar 4, 2024


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According to, the Global Cosmetic Dentistry Market size is projected to surpass around the USD 145.3 billion by 2033, and it is poised to reach a CAGR of 14.2% from 2024 to 2033.
The global cosmetic dentistry market was valued at the US$ 38.5 billion in 2023. A practice of improving the appearance of teeth, bite or gums is popularly known as Cosmetic Dentistry. The process helps to improve overall aesthetics of smile, such as shape, color, size, alignment and position. Cosmetic dental procedures are also associated with restorative benefits such as crown for dental implants, thus giving a large space for the market to excel during the foreseen period.

Key Takeaway

  • Current Market Value: As of 2023, the Cosmetic Dentistry Market is estimated to be worth a substantial USD 38.5 billion.
  • Expected Market Value: Projections indicate that by 2033, this market is set to soar to an impressive USD 145.3 billion, with a projected Compound Annual Growth Rate (CAGR) of 14.2% over the decade.
  • Dominant Product Segment: Dental systems and equipment lead the pack, holding over a third of the market share at 34.3% in 2023.
  • Key End-User: Dental hospitals and clinics are the primary players in this market, boasting more than a 72% share in 2023.
  • North American Market Share: North America makes a significant dent, accounting for 41% of the market, valued at USD 15.8 billion.
  • Asia Pacific Growth Rate: The Asia Pacific region is expected to experience substantial growth, with a projected CAGR of 13.8% from 2023 to 2030.
  • Annual U.S. Expenditure: In the U.S. alone, approximately $2.75 billion is spent annually on cosmetic dental services, reflecting the market’s substantial size.
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Factors affecting the growth of the Cosmetic Dentistry Market?

Several factors can affect the growth of the Cosmetic Dentistry market. Some of these factors include:

  • Rising prevalence of aesthetic focus: People are becoming more keen about their facial looks including dentistry, making cosmetic dentistry market to boom during the forecast period.
  • Rising dental tourism: Dental tourism is growing at a high rate in developing countries. It has gained popularity due to the potential cost savings and availability of high-quality dental care in these countries. Many developing nations have modern dental facilities equipped with state-of-the-art technology and highly skilled dentists. Thus, a rise in dental tourism is expected to fuel the growth of the market during the projection period.
  • Technological advancements: The emergence of new devices and instruments in order to improve the dental aesthetics helps the market to reach a strong market position.

Top Trends in Global Cosmetic Dentistry Market

The evolution in veneers, teeth whitening and complete mouth reconstructions has led to the outstanding growth of the global cosmetic dentistry market in present time. In addition to this, rising investments in CAD/CAM technologies into dental laboratories and rising awareness of these procedures is a prominent contribution in the ongoing market expansion.

Market Growth

The increased prevalence of tooth loss, the growing number of dental practitioners, and evolving technologies are key factors likely to boost the demand for cosmetic dentistry during the projection period. Furthermore, cosmetic dentistry procedures can provide a better dental structure, be a long-term solution, assist in protecting natural teeth, prevent tooth movement, and improve overall oral health and beauty. It is positively impacting the market growth. Furthermore, the growing number of hospitals and dental clinics around the world is fueling market expansion.

Regional Analysis

Owing to the significant technological advancements and rising demand for cosmetic dentistry procedures, North America held a prominent position in the global cosmetic dentistry market. This succession led the region to apprehend a large market share of 41%, valued at USD 15.8 billion. Parallelly, the introduction of W&H’s Assistina One, came up as a trendsetter in the market, speeding up the market growth. Moreover, the urge to beautify once facial features using aesthetic treatments has further amplified the market on a large scale.

On the flip side, by virtue of increasing dental clinics, dental tourism, and upscaling R&D activities in manufacturing, improvements in healthcare infrastructure associating well equipped facilities has further led Asia-Pacific region to grow at a significant CAGR of 13.8%.

By Geography

  • North America
    • The US
    • Canada
    • Mexico
  • Western Europe
    • Germany
    • France
    • The UK
    • Spain
    • Italy
    • Portugal
    • Ireland
    • Austria
    • Switzerland
    • Benelux
    • Nordic
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Poland
    • The Czech Republic
    • Greece
    • Rest of Eastern Europe
  • APAC
    • China
    • Japan
    • South Korea
    • India
    • Australia & New Zealand
    • Indonesia
    • Malaysia
    • Philippines
    • Singapore
    • Thailand
    • Vietnam
    • Rest of APAC
  • Latin America
    • Brazil
    • Colombia
    • Chile
    • Argentina
    • Costa Rica
    • Rest of Latin America
  • Middle East & Africa
    • Algeria
    • Egypt
    • Israel
    • Kuwait
    • Nigeria
    • Saudi Arabia
    • South Africa
    • Turkey
    • United Arab Emirates
    • Rest of MEA

Scope of the Report

Report FeaturesDescription
Market value (2023)US$ 38.5 billion
Market Size (2033)US$ 145.3 billion
CAGR (2024-2033)14.2%
North America Revenue Share41%
Historic period2018-2022
Base Year2023
Forecast Year2024-2033

Market Drivers

Focus on aesthetics has became a major part among the growing population. The aesthetic dental improvements such as tooth-whiteening procedures, veneers, inlays, onlays, crowns and bonding agents has gained enough popularity, thereby enhancing the cosmetic dentistry market place. In addition to this, a major role is played by government and private sector raising initiatives to enhance public awareness and make the cosmetic dental services accessible among the people. For instance, the Indian Dental Association’s National Oral Health Program aims to distribute dental care more equitably.

Market Restraints

The global cosmetic dentistry market is negatively affected by the comlications associated with the dental bridge and orthodontic treatments. These complications include vandalism to surrounding bone structure and teeth, enamel damage, allergies, sensitivity and discoloration of tooth during orthodontic procedures. Thus, these arising complications can significantly constrain the cosmetic dentistry market.


The innovations in dental technologies and materials offers various growth opportunities to the major market players. The adoption of dental lasers and adhesive dentistry are giving rise to more minimally invasive procedures, leading to more demand for such treatments and increasing patient compliance.

Impact of macroeconomic factors

With the rising disposable income among the consumers and enhancing awareness regarding dental prosthetics, the global cosmetic dentistry market is reaching a competitive edge in the near future. The growth of the market is further associated with the rise in population in present time. With the rising age, people are getting more focused towards maintaining their looks, and hence they opt for cosmetic dentistry procedures to enhance their dental appearance. Hence, the increasing disposable income and rise in population is leading a positive impact on the global cosmetic dentistry market economy.

Market Segmentation

Product Analysis

Based on products, the market is bifurcated into dental systems and equipments, dental implants, dental crowns and bridges, dental veneers, and orthodontic braces segment. The dental systems and equipments segment held a considerable market share of 34.3%, playing a dominant role in present time market. By virtue of up surging number of dental clinics and practitioners going with innovative dentistry ideas, the market stood strong in highly competitive area. The highly advanced dental equipments such as instrument delivery systems, dental handpieces, light curing and scaling devices, dental CAD/CAM systems, lasers, etc attracted large patient pool to opt for dental aesthetic treatments.

Further, a significant market share is also grabbed by ongrowing dental implants segment. In order to achieve long term solutions, people are now more pleased to go with dental implants having more durable and aesthetic appeal. Furthermore, increasing pervasiveness of dental caries and tooth loss among population, dental crown and bridge segment made a substantial growth in the cosmetic dentistry market. In addition to this, the urge to have a beautiful smile, people now prefer minimally invasive techniques, making the dental veneers segment to touch the competitive market. And lastly, rising awareness of dental alignment, advent of clear and adjustable braces helped to expand the orthodontic braces segment to a considerable market position.

By Product

  • Dental Implants
  • Dental Systems & Equipment
  • Orthodontic Braces
  • Dental Crowns & Bridges
  • Dental Veneer

End User Analysis

Based on end use, the market is fragmented into dental hospitals, clinics, and dental laboratories. Dominating the market, the dental hospitals and clinics segment held a remarkable market share of 72% in 2023. The ability of dental hospitals and clinics to go with advanced cosmetic procedures coupled with the provision of satisfactory dental treatments, allows the segment to make a wealthy contribution in global cosmetic dentistry market.

Furthermore, owing to the specialized facilities including dental prosthetics like crowns, bridges and veneers, the dental laboratories segment provides a helping hand to grow the cosmetic dentistry market significantly.

By End-User

  • Dental Laboratories
  • Dental Hospitals & Clinics

Recent Developments

In November 2023: A T3 PRO Tapered implant and Encode Emergence Healing Abutment was launched by ZimVie in the United States.

In October 2023: Xealand TiUltra implant and abutment surfaces were launched by Nobel Biocare in the United States.

In September 2023: Invisalign Go Express was launched by Align Technology in order to treat mild to moderate crowding.

In August 2023: A revised infection control guide was relased by American Dental Association. The guide outlines the importance of implementing comprehensive infection prevention and control practice to be carried in dental office and treatment settings.

Competitive Landscape

The focus to enhance existing products and strengthen their position is the marketplace, is the main tactic applied by major market players. Collaboration and partnerships are often carried out among companies to survive in the market climate

Market Key Players:

  • Danaher Corporation: a conglomerate with a diversified portfolio, has continued to strengthen its position through technological innovation and strategic acquisitions, enhancing its product offerings in the cosmetic dentistry segment. The corporation’s investment in research and development has facilitated the introduction of advanced solutions, catering to a broad spectrum of dental care requirements.
  • Align Technology Inc.: renowned for its Invisalign system, has capitalized on the growing preference for invisible orthodontics. The company’s commitment to digital dentistry and personalized treatment plans has significantly influenced market trends, promoting non-invasive procedures with enhanced aesthetic outcomes.
  • Dentsply International Inc.: with its comprehensive range of dental products and solutions, has played a pivotal role in shaping the cosmetic dentistry market. The company’s focus on developing innovative dental restoration solutions has addressed the needs of dental professionals and patients alike, contributing to the market’s growth.
  • 3M Company: leveraging its vast expertise in material science, has introduced cutting-edge dental materials that offer superior aesthetics and durability. The company’s products have set benchmarks in cosmetic dental procedures, enhancing the overall patient experience.
  • Zimmer Biomet Holding Inc.: a leader in dental implant technology, has expanded its portfolio to include aesthetically pleasing and functionally superior implant solutions. The company’s focus on quality and innovation has made it a preferred choice among dental professionals worldwide.
  • Institut Straumann AG: specializing in implant, restorative, and regenerative dentistry, has consistently introduced groundbreaking products that offer reliability and excellence. The company’s commitment to clinical research and education has further solidified its market position.
  • Sirona Dental Systems Inc.: now part of Dentsply Sirona, has been at the forefront of dental technology innovation. The company’s advancements in digital dentistry have revolutionized dental practices, enhancing the efficiency and outcome of cosmetic dental procedures.
  • Biolase Inc.: recognized for its innovative laser dentistry solutions, has contributed to less invasive and more comfortable dental treatments. The company’s laser technology has opened new avenues in cosmetic dentistry, emphasizing patient comfort and clinical outcomes.
Yogesh Shinde

Yogesh Shinde

Yogesh is an author, tech blogger, and digital marketing expert who has been writing for since 4.5 years. He is a computer engineer by profession.