Cosmetic Dentistry Market Expected to Exceed $145.3 Billion By 2033

Trishita Deb
Trishita Deb

Updated · Jun 26, 2024

SHARE: Media, we strive to bring you the most accurate and up-to-date information by utilizing a variety of resources, including paid and free sources, primary research, and phone interviews. Learn more.
Advertiser Disclosure

At Media, we strive to bring you the most accurate and up-to-date information by utilizing a variety of resources, including paid and free sources, primary research, and phone interviews. Our data is available to the public free of charge, and we encourage you to use it to inform your personal or business decisions. If you choose to republish our data on your own website, we simply ask that you provide a proper citation or link back to the respective page on Media. We appreciate your support and look forward to continuing to provide valuable insights for our audience.


According to, the Global Cosmetic Dentistry Market size is projected to surpass around the USD 145.3 billion by 2033, and it is poised to reach a CAGR of 14.2% from 2024 to 2033.
The global cosmetic dentistry market was valued at the US$ 38.5 billion in 2023. A practice of improving the appearance of teeth, bite or gums is popularly known as Cosmetic Dentistry. The process helps to improve overall aesthetics of smile, such as shape, color, size, alignment and position. Cosmetic dental procedures are also associated with restorative benefits such as crown for dental implants, thus giving a large space for the market to excel during the foreseen period.

Key Takeaway

  • Current Market Value: As of 2023, the Cosmetic Dentistry Market is estimated to be worth a substantial USD 38.5 billion.
  • Expected Market Value: Projections indicate that by 2033, this market is set to soar to an impressive USD 145.3 billion, with a projected Compound Annual Growth Rate (CAGR) of 14.2% over the decade.
  • Dominant Product Segment: Dental systems and equipment lead the pack, holding over a third of the market share at 34.3% in 2023.
  • Key End-User: Dental hospitals and clinics are the primary players in this market, boasting more than a 72% share in 2023.
  • North American Market Share: North America makes a significant dent, accounting for 41% of the market, valued at USD 15.8 billion.
  • Asia Pacific Growth Rate: The Asia Pacific region is expected to experience substantial growth, with a projected CAGR of 13.8% from 2023 to 2030.
  • Annual U.S. Expenditure: In the U.S. alone, approximately $2.75 billion is spent annually on cosmetic dental services, reflecting the market’s substantial size.

Factors affecting the growth of the Cosmetic Dentistry Market?

Several factors can affect the growth of the Cosmetic Dentistry market. Some of these factors include:

  • Rising prevalence of aesthetic focus: People are becoming more keen about their facial looks including dentistry, making cosmetic dentistry market to boom during the forecast period.
  • Rising dental tourism: Dental tourism is growing at a high rate in developing countries. It has gained popularity due to the potential cost savings and availability of high-quality dental care in these countries. Many developing nations have modern dental facilities equipped with state-of-the-art technology and highly skilled dentists. Thus, a rise in dental tourism is expected to fuel the growth of the market during the projection period.
  • Technological advancements: The emergence of new devices and instruments in order to improve the dental aesthetics helps the market to reach a strong market position.

Scope of the Report

Report FeaturesDescription
Market value (2023)US$ 38.5 billion
Market Size (2033)US$ 145.3 billion
CAGR (2024-2033)14.2%
North America Revenue Share41%
Historic period2018-2022
Base Year2023
Forecast Year2024-2033

Product Analysis

Based on products, the market is bifurcated into dental systems and equipments, dental implants, dental crowns and bridges, dental veneers, and orthodontic braces segment. The dental systems and equipments segment held a considerable market share of 34.3%, playing a dominant role in present time market. By virtue of up surging number of dental clinics and practitioners going with innovative dentistry ideas, the market stood strong in highly competitive area. The highly advanced dental equipments such as instrument delivery systems, dental handpieces, light curing and scaling devices, dental CAD/CAM systems, lasers, etc attracted large patient pool to opt for dental aesthetic treatments.

Further, a significant market share is also grabbed by ongrowing dental implants segment. In order to achieve long term solutions, people are now more pleased to go with dental implants having more durable and aesthetic appeal. Furthermore, increasing pervasiveness of dental caries and tooth loss among population, dental crown and bridge segment made a substantial growth in the cosmetic dentistry market. In addition to this, the urge to have a beautiful smile, people now prefer minimally invasive techniques, making the dental veneers segment to touch the competitive market. And lastly, rising awareness of dental alignment, advent of clear and adjustable braces helped to expand the orthodontic braces segment to a considerable market position.

By Product

  • Dental Implants
  • Dental Systems & Equipment
  • Orthodontic Braces
  • Dental Crowns & Bridges
  • Dental Veneer

End User Analysis

Based on end use, the market is fragmented into dental hospitals, clinics, and dental laboratories. Dominating the market, the dental hospitals and clinics segment held a remarkable market share of 72% in 2023. The ability of dental hospitals and clinics to go with advanced cosmetic procedures coupled with the provision of satisfactory dental treatments, allows the segment to make a wealthy contribution in global cosmetic dentistry market.

Furthermore, owing to the specialized facilities including dental prosthetics like crowns, bridges and veneers, the dental laboratories segment provides a helping hand to grow the cosmetic dentistry market significantly.

By End-User

  • Dental Laboratories
  • Dental Hospitals & Clinics

Recent Developments

In November 2023: A T3 PRO Tapered implant and Encode Emergence Healing Abutment was launched by ZimVie in the United States.

In October 2023: Xealand TiUltra implant and abutment surfaces were launched by Nobel Biocare in the United States.

In September 2023: Invisalign Go Express was launched by Align Technology in order to treat mild to moderate crowding.

In August 2023: A revised infection control guide was relased by American Dental Association. The guide outlines the importance of implementing comprehensive infection prevention and control practice to be carried in dental office and treatment settings.

Competitive Landscape

The focus to enhance existing products and strengthen their position is the marketplace, is the main tactic applied by major market players. Collaboration and partnerships are often carried out among companies to survive in the market climate

Market Key Players:

  • Danaher Corporation: a conglomerate with a diversified portfolio, has continued to strengthen its position through technological innovation and strategic acquisitions, enhancing its product offerings in the cosmetic dentistry segment. The corporation’s investment in research and development has facilitated the introduction of advanced solutions, catering to a broad spectrum of dental care requirements.
  • Align Technology Inc.: renowned for its Invisalign system, has capitalized on the growing preference for invisible orthodontics. The company’s commitment to digital dentistry and personalized treatment plans has significantly influenced market trends, promoting non-invasive procedures with enhanced aesthetic outcomes.
  • Dentsply International Inc.: with its comprehensive range of dental products and solutions, has played a pivotal role in shaping the cosmetic dentistry market. The company’s focus on developing innovative dental restoration solutions has addressed the needs of dental professionals and patients alike, contributing to the market’s growth.
  • 3M Company: leveraging its vast expertise in material science, has introduced cutting-edge dental materials that offer superior aesthetics and durability. The company’s products have set benchmarks in cosmetic dental procedures, enhancing the overall patient experience.
  • Zimmer Biomet Holding Inc.: a leader in dental implant technology, has expanded its portfolio to include aesthetically pleasing and functionally superior implant solutions. The company’s focus on quality and innovation has made it a preferred choice among dental professionals worldwide.
  • Institut Straumann AG: specializing in implant, restorative, and regenerative dentistry, has consistently introduced groundbreaking products that offer reliability and excellence. The company’s commitment to clinical research and education has further solidified its market position.
  • Sirona Dental Systems Inc.: now part of Dentsply Sirona, has been at the forefront of dental technology innovation. The company’s advancements in digital dentistry have revolutionized dental practices, enhancing the efficiency and outcome of cosmetic dental procedures.
  • Biolase Inc.: recognized for its innovative laser dentistry solutions, has contributed to less invasive and more comfortable dental treatments. The company’s laser technology has opened new avenues in cosmetic dentistry, emphasizing patient comfort and clinical outcomes.
Discuss Your Needs With Our Analyst

Please share your requirements with more details so our analyst can check if they can solve your problem(s)

Trishita Deb

Trishita Deb

Trishita has more than 8+ years of experience in market research and consulting industry. She has worked in various domains including healthcare, consumer goods, and materials. Her expertise lies majorly in healthcare and has worked on more than 400 healthcare reports throughout her career.

Request a Sample Report
We'll get back to you as quickly as possible