The Global Eye Skin Care Market is projected to grow significantly, reaching USD 23.4 billion by 2033, up from USD 14.2 billion in 2023, registering a CAGR of 5.1% during the forecast period from 2024 to 2033.
Driven by rising consumer interest in anti-aging solutions, hydration-focused routines, and technologically advanced formulations, the eye skin care segment is gaining unprecedented traction globally. With the delicate under-eye area requiring targeted care, the market is witnessing rising adoption of products designed for dark circles, puffiness, and fine lines.
Table of Contents
Key Takeaways
- Creams led the product type segment with 35.1% share in 2023 due to their moisturizing properties.
- Anti-aging applications dominated with a 42.2% share as consumers sought solutions for wrinkles and under-eye bags.
- Women comprised 63.1% of the consumer base, highlighting their engagement in skincare regimens.
- Asia Pacific emerged as the leading regional market with a 35.3% share, driven by increasing disposable incomes and beauty consciousness.
- Online channels accounted for 40.4% of product distribution, highlighting the digital shift in consumer buying behavior.
Key Market Segments
- By Product Type: Creams, Serums, Gels, Oils, Others
- By Application: Anti-Aging, Dark Circles, Puffiness, Others
- By Skin Type: Dry Skin, Oily Skin, Others (Sensitive/Combination)
- By Ingredient: Hyaluronic Acid, Vitamin E, Niacinamide, Retinol, Vitamin A, Others
- By End-Use: Personal, Professional
- By Consumer Type: Women, Men
- By Distribution Channel: Online Stores, Supermarkets/Hypermarkets, Specialty Stores, Others
Drivers
Key drivers of the eye skin care market include the global aging population, increased skin health awareness, and rising demand for high-performance ingredients like hyaluronic acid and peptides. In 2022, the U.S. population aged 65+ reached 58 million, expected to hit 82 million by 2050, significantly boosting demand for anti-aging eye products. Furthermore, growing male participation in personal care routines and the popularity of celebrity-endorsed brands are fueling consumer engagement across diverse demographics.
Use Cases
- Anti-aging regimens involving collagen-boosting and wrinkle-reducing ingredients.
- Morning routines, where lightweight gels help reduce puffiness and dark circles.
- Nighttime repair treatments, with rich creams providing overnight hydration.
- Pre/post cosmetic procedures, like Botox or laser treatments, where gentle formulations support healing and rejuvenation.
- Blue light protection, through specialized serums that defend against screen-induced skin damage.
Major Challenges
- Market saturation makes it difficult for new entrants to establish brand recognition.
- High product pricing limits accessibility for cost-sensitive consumers.
- Stringent regulatory barriers around ingredients and claims delay product launches.
- Proliferation of counterfeit products erodes consumer trust and damages brand equity.
- Ingredient sensitivity, particularly in products targeting delicate under-eye skin, can lead to adverse effects and customer dissatisfaction.
Business Opportunities
- Eco-friendly packaging and sustainable ingredient sourcing align with evolving consumer values.
- Biotech-based formulations and customized skincare provide avenues for differentiated product offerings.
- Male grooming is an emerging frontier, with brands innovating targeted under-eye solutions for men.
- Non-invasive devices, such as LED therapy and cooling applicators, are gaining popularity in home-use skincare.
- Emerging markets in Latin America and the Middle East & Africa offer new growth frontiers due to rising disposable incomes and evolving beauty trends.
Regional Analysis
Asia Pacific dominates the global market with a 35.3% share, reaching USD 5.01 billion in 2023, thanks to K-beauty influence, urbanization, and robust e-commerce growth in countries like China, Japan, and South Korea.
North America maintains a strong position driven by demand for premium anti-aging products and advanced skincare routines.
Europe sees stable demand, particularly for organic and cruelty-free offerings, which resonate with sustainability-focused consumers.
Latin America and MEA regions show strong potential, where affordable pricing and product accessibility are crucial for deeper market penetration.
Recent Developments
- In February 2025, skincare brand Put Simply projected a revenue target of ₹2 crore for FY25, aiming to scale through D2C channels and influencer-led growth. The brand focuses on simple, ingredient-forward formulations to appeal to Gen Z and millennial consumers.
- In May 2025, MedVital secured a funding round of INR 8.4 crore, with the goal of advancing its dermatological and wound care innovations. The capital will be utilized to strengthen R&D, manufacturing, and market outreach in both urban and semi-urban sectors.
- In April 2025, Trinny London announced its intention to raise fresh capital to accelerate its cosmetics expansion in the US, driven by strong consumer response and retail partnerships. The funding will be directed toward brick-and-mortar rollout and targeted digital campaigns.
- In April 2025, the South Korean government unveiled a US$27 million fund to support K-beauty startups, aiming to counter declining exports and rejuvenate its global beauty image. The initiative focuses on helping startups with marketing, product certification, and entry into new regions.
- In July 2024, Uncover, a Kenyan skincare startup, raised US$1.4 million to support its pan-African growth strategy. The funding is set to expand product offerings, invest in clinical research, and scale distribution across East and West Africa.
Conclusion
The Eye Skin Care Market is set for sustained growth over the next decade, driven by innovation, digital retail expansion, and evolving beauty standards. With the sector becoming increasingly inclusive and sophisticated, companies that invest in safe ingredients, sustainability, and tech-driven personalization will be best positioned to lead. As global consumers continue prioritizing eye-specific skincare, the market stands poised for dynamic transformation and global expansion
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