Dietary Supplements Have Witnessed a Significant Surge in Popularity

Anurag Sharma
Anurag Sharma

Updated · Oct 25, 2023


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According to Dietary Supplements statistics: Dietary Supplements are an essential macronutrient that plays a crucial role in the human body’s overall health and well-being. Alongside carbohydrates and proteins, fats are one of the primary sources of energy, providing the body with a concentrated and long-lasting fuel supply.

Editor’s Choice

  • In 2022, the global dietary supplements market size was USD 164.6 billion and is expected to reach around USD 361.4 billion by 2032. Between 2022 and 2032, this market is estimated to register the highest CAGR of 8.4%.
  • Vitamins and minerals are the most commonly consumed dietary supplements, accounting for over 40% of the total market share.
  • In the United States, about 77% of adults aged 55 and older take dietary supplements regularly.
  • Omega-3 fatty acids are among the most popular supplements, with nearly 19 million Americans using them for various health benefits.
  • The Asia-Pacific region is expected to witness the highest growth in the dietary supplements market due to rising health awareness and disposable incomes.
  • Online retail channels have experienced significant growth in dietary supplement sales, with a 23% increase in online purchases globally.
  • Among supplement users, 75% believe that dietary supplements play a crucial role in overall health and wellness.
dietary supplements market

Types of Dietary Supplements


  • Over 50% of the U.S. population takes a daily multivitamin, with vitamin D being the most commonly consumed individual supplement.
  • Vitamin C is the second most popular vitamin supplement worldwide, with an estimated global market value of over $1 billion.
  • Approximately 17% of adults in the United States use vitamin E supplements, often for antioxidant and skin health benefits.
  • Vitamin B12 deficiency affects around 15% of the elderly population, leading to increased supplementation usage.
  • Pregnant women often take folic acid supplements to reduce the risk of neural tube defects, with about 70% compliance in the U.S.


  • Calcium supplements are widely used, especially among older adults, with an estimated 43% of U.S. women over 60 taking them regularly.
  • Iron deficiency affects about 25% of the global population, driving the demand for iron supplements.
  • Magnesium supplements have seen a 15% increase in sales in recent years, attributed to their potential role in supporting sleep and relaxation.
  • Zinc supplementation is common during cold and flu seasons, with around 12% of the U.S. population using these supplements.
  • Selenium supplements are taken by about 9% of adults in the U.S., primarily for their antioxidant properties.

Herbal and Botanical Supplements

  • Sales of herbal and botanical supplements reached $9.6 billion in the United States in 2020, making them the most popular type of dietary supplement.
  • Echinacea is among the top-selling herbal supplements, with sales surpassing $100 million annually.
  • Turmeric and curcumin supplements have experienced a 30% growth in sales, driven by their anti-inflammatory properties.
  • Garlic supplements are widely used for cardiovascular health, with an estimated 8% of U.S. adults taking them regularly.
  • Ginkgo biloba supplements are popular among older adults, with approximately 2% of the U.S. population using them for cognitive support.

Amino Acids and Proteins

  • Protein supplements, such as whey and plant-based powders, account for over 60% of the global sports nutrition market.
  • Branched-chain amino acids (BCAAs) are commonly used by athletes to improve exercise performance and reduce muscle soreness.
  • Glutamine is one of the most abundant amino acid supplements, with sales reaching $107 million in the U.S. in 2021.
  • Lysine supplements are sought after for their potential to manage and prevent herpes simplex virus infections.
  • Creatine is a popular supplement among strength athletes, with an estimated 40% of athletes using it for improved performance.

Enzymes and Probiotics

  • The global digestive enzyme supplements market is expected to exceed $1 billion by 2027, driven by rising digestive health concerns.
  • Probiotic supplements had a market value of $4.5 billion in the United States in 2020, with a strong emphasis on gut health.
  • Lactobacillus and Bifidobacterium are the two most common probiotic strains found in supplements, with numerous health benefits.
  • Digestive enzyme supplements are commonly used by individuals with pancreatic insufficiency or digestive disorders.
  • Probiotic use among children increased by 65% in the past decade, driven by interest in supporting the immune system and gut health.

Dietary Supplement Usage by Age

  • Adults aged 50 and above are more likely to use dietary supplements, with around 74% reporting regular usage.
  • Among young adults aged 18-29, approximately 41% take dietary supplements regularly for various health purposes.
  • Children and adolescents’ dietary supplement usage stands at about 32%, primarily for vitamins and minerals supplementation.
  • The age group with the highest increase in dietary supplement usage in recent years is adults between 30 and 49, showing a growth rate of 15%.
  • Older adults over the age of 65 have a supplement usage rate of around 70%, focusing mainly on vitamins, minerals, and joint health supplements.
  • Teenagers between 14 and 18 years old have seen a rise in supplement usage, with approximately 25% reporting regular consumption.
  • Prevalence of dietary supplement usage declines among adults over 70 years old, with a usage rate of around 50%.
  • Young adults in their 20s and early 30s primarily use dietary supplements for sports nutrition and weight management, with a usage rate of 30%.
  • Adults aged 40-49 are more likely to take supplements for heart health and stress management, representing around 38% of this age group.
  • The most common types of dietary supplements used across all age groups are multivitamins, with a prevalence rate of approximately 52%.
dietary supplement

Most Preferred Forms of Supplements

  • Pills/Capsules: Approximately 65% of supplement consumers prefer pills or capsules due to their convenience and ease of consumption.
  • Softgels: Softgel supplements are favored by around 20% of consumers for their smooth texture and ease of swallowing.
  • Powder: About 10% of supplement users opt for powdered forms, often to mix with beverages or food for a customizable dosage.
  • Gummies: Gummy supplements are preferred by approximately 5% of consumers, especially among children and those who dislike swallowing pills.
  • Liquid: Liquid supplements are chosen by about 3% of consumers, as they offer quick absorption and can be easily mixed into drinks.

Sports and Fitness Supplements Key Statistics

  • Percentage of Adults Using Sports and Fitness Supplements: Approximately 30%.

Most Popular Sports Supplements

  • Protein Powders: Consumed by about 60% of supplement users in the sports and fitness category.
  • Creatine: Used by around 30% of sports supplement consumers.
  • Prevalence of Protein Bar Usage: Roughly 25% of sports and fitness enthusiasts consume protein bars as part of their dietary regimen.

Common Reasons for Sports Supplement Use

  • Muscle Building: Approximately 70% of users take sports supplements to aid muscle growth and recovery.
  • Enhancing Performance: About 60% of supplement users aim to improve their athletic performance through supplementation.
  • Increasing Energy and Endurance: Around 50% of consumers use sports supplements to boost energy levels during workouts.

Preferred Types of Sports and Fitness Supplements

  • Protein Powders: Preferred by 80% of supplement users in the sports category.
  • Amino Acids are used by about 50% of sports supplement consumers.
  • Creatine: Preferred by roughly 40% of those using sports supplements.

Sales and Market Size

  • Global Sports Nutrition Market Size: Estimated to be over 20 billion USD.
  • North America accounts for the largest market share in the sports nutrition industry, followed by Europe and Asia-Pacific.
Anurag Sharma

Anurag Sharma

He has been helping in business of varied scales, with key strategic decisions. He is a specialist in healthcare, medical devices, and life-science, and has accurately predicted the trends in the market. Anurag is a fervent traveller, and is passionate in exploring untouched places and locations. In his free time, he loves to introspect and plan ahead.