Dietary Supplements Statistics 2024 By Usage, Trends, and Implications

Trishita Deb
Trishita Deb

Updated · Apr 8, 2024


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Dietary Supplements Statistics: Dietary supplements have grown increasingly popular with individuals looking to enhance their overall well-being and address specific health concerns.

Dietary supplements cover an expansive array of products including vitamins, minerals, herbal extracts, amino acids, and various other substances meant to complement or supplement one’s diet.

Dietary Supplements Statistics

Editor’s Choice

  • In 2022, the global dietary supplements market size was USD 164.6 billion and is expected to reach around USD 361.4 billion by 2032. Between 2022 and 2032, this market is estimated to register the highest CAGR of 8.4%.
  • Vitamins and minerals are the most commonly consumed dietary supplements, accounting for over 40% of the total market share.
  • In the United States, about 77% of adults aged 55 and older take dietary supplements regularly.
  • Omega-3 fatty acids are among the most popular supplements, with nearly 19 million Americans using them for various health benefits.
  • The Asia-Pacific region is expected to witness the highest growth in the dietary supplements market due to rising health awareness and disposable incomes.
  • Online retail channels have experienced significant growth in dietary supplement sales, with a 23% increase in online purchases globally.
  • Among supplement users, 75% believe that dietary supplements play a crucial role in overall health and wellness.

(Source:, Council for Responsible Nutrition, National Center for Complementary and Integrative Health, Statista, Nutritional Outlook, CRN Consumer Survey on Dietary Supplements)


Dietary Supplements Statistics – By Types


  • Over 50% of the U.S. population takes a daily multivitamin, with vitamin D being the most commonly consumed individual supplement.
  • Vitamin C is the second most popular vitamin supplement worldwide, with an estimated global market value of over $1 billion.
  • Approximately 17% of adults in the United States use vitamin E supplements, often for antioxidant and skin health benefits.
  • Vitamin B12 deficiency affects around 15% of the elderly population, leading to increased supplementation usage.
  • Pregnant women often take folic acid supplements to reduce the risk of neural tube defects, with about 70% compliance in the U.S.

(Source: NIH, CDC)


  • Calcium supplements are widely used, especially among older adults, with an estimated 43% of U.S. women over 60 taking them regularly.
  • Iron deficiency affects about 25% of the global population, driving the demand for iron supplements.
  • Magnesium supplements have seen a 15% increase in sales in recent years, attributed to their potential role in supporting sleep and relaxation.
  • Zinc supplementation is common during cold and flu seasons, with around 12% of the U.S. population using these supplements.
  • Selenium supplements are taken by about 9% of adults in the U.S., primarily for their antioxidant properties.

(Source: World Health Organization – WHO, NIH)

Herbal and Botanical Supplements

  • Sales of herbal and botanical supplements reached $9.6 billion in the United States in 2020, making them the most popular type of dietary supplement.
  • Echinacea is among the top-selling herbal supplements, with sales surpassing $100 million annually.
  • Turmeric and curcumin supplements have experienced a 30% growth in sales, driven by their anti-inflammatory properties.
  • Garlic supplements are widely used for cardiovascular health, with an estimated 8% of U.S. adults taking them regularly.
  • Ginkgo biloba supplements are popular among older adults, with approximately 2% of the U.S. population using them for cognitive support.

(Source: Nutrition Business Journal, New Hope Network, NIH)

Amino Acids and Proteins

  • Protein supplements, such as whey and plant-based powders, account for over 60% of the global sports nutrition market.
  • Branched-chain amino acids (BCAAs) are commonly used by athletes to improve exercise performance and reduce muscle soreness.
  • Glutamine is one of the most abundant amino acid supplements, with sales reaching $107 million in the U.S. in 2021.
  • Lysine supplements are sought after for their potential to manage and prevent herpes simplex virus infections.
  • Creatine is a popular supplement among strength athletes, with an estimated 40% of athletes using it for improved performance.

(Source: Frontiers in Physiology, Nutrition Business Journal, NIH, International Society of Sports Nutrition)

Enzymes and Probiotics

  • The global digestive enzyme supplements market is expected to exceed $1 billion by 2027, driven by rising digestive health concerns.
  • Probiotic supplements had a market value of $4.5 billion in the United States in 2020, with a strong emphasis on gut health.
  • Lactobacillus and Bifidobacterium are the two most common probiotic strains found in supplements, with numerous health benefits.
  • Digestive enzyme supplements are commonly used by individuals with pancreatic insufficiency or digestive disorders.
  • Probiotic use among children increased by 65% in the past decade, driven by interest in supporting the immune system and gut health.

(Source: Statista, Frontiers in Microbiology, NIH)

Dietary Supplements Statistics

Dietary Supplements Statistics – Reasons for Supplement Usage

  • To support overall health and well-being52% of adults in the United States use dietary supplements for general health purposes.
  • To fill nutrient gaps in the diet – Approximately 75% of supplement users cite filling nutritional gaps as a key reason for supplementation.
  • To boost immune function37% of supplement users take supplements to strengthen their immune system.
  • To improve energy levels – About 30% of supplement consumers use supplements for increased energy and vitality.
  • To support bone health28% of supplement users take supplements for bone health and to prevent osteoporosis.
  • To manage weight – Roughly 25% of supplement users rely on supplements for weight management purposes.
  • To improve heart health – Approximately 24% of supplement users use supplements to support cardiovascular health.
  • To enhance athletic performance18% of supplement users take supplements to improve exercise or athletic performance.
  • To reduce stress and promote relaxation – About 17% of supplement consumers use supplements to alleviate stress and induce relaxation.
  • To support brain health and cognitive function15% of supplement users take supplements for improved memory and mental clarity.

(Source: NCCIH, CRN)

Dietary Supplements Statistics – Usage by Age

  • Adults aged 50 and above are more likely to use dietary supplements, with around 74% reporting regular usage.
  • Among young adults aged 18-29, approximately 41% take dietary supplements regularly for various health purposes.
  • Children and adolescents’ dietary supplement usage stands at about 32%, primarily for vitamins and minerals supplementation.
  • The age group with the highest increase in dietary supplement usage in recent years is adults between 30 and 49, showing a growth rate of 15%.
  • Older adults over the age of 65 have a supplement usage rate of around 70%, focusing mainly on vitamins, minerals, and joint health supplements.
  • Teenagers between 14 and 18 years old have seen a rise in supplement usage, with approximately 25% reporting regular consumption.
  • Prevalence of dietary supplement usage declines among adults over 70 years old, with a usage rate of around 50%.
  • Young adults in their 20s and early 30s primarily use dietary supplements for sports nutrition and weight management, with a usage rate of 30%.
  • Adults aged 40-49 are more likely to take supplements for heart health and stress management, representing around 38% of this age group.
  • The most common types of dietary supplements used across all age groups are multivitamins, with a prevalence rate of approximately 52%.

(Source: National Center for Health Statistics – NCHS, NIH, Journal of the American Dietetic Association, Nutrition Business Journal, AARP, Pediatrics Journal, National Institute on Aging – NIA, Nutrients Journal, Council for Responsible Nutrition – CRN, ConsumerLab)

Dietary Supplements Statistics – Usage by Gender

  • Women are more likely to use dietary supplements than men, with approximately 68% of women and 49% of men reporting supplement usage.
  • When it comes to specific supplement types, women tend to favor calcium and vitamin D supplements more than men, with 45% of women and 25% of men using them regularly.
  • On the other hand, men show a higher preference for protein and bodybuilding supplements, with 35% of men using them compared to only 10% of women.
  • Among younger adults (ages 18-34), the gender gap in supplement usage is narrower, with 52% of women and 48% of men reporting supplement use.
  • In the older age group (ages 50 and above), the disparity increases, with 75% of women and 55% of men using dietary supplements regularly.
  • Pregnant women and those planning to become pregnant often take prenatal vitamins, leading to a higher supplement usage rate of around 80% among females in the reproductive age group.

(Source: CDC, Nutrients Journal)

Dietary Supplements Statistics – Most Preferred Forms of Supplements

  • Pills/Capsules: Approximately 65% of supplement consumers prefer pills or capsules due to their convenience and ease of consumption.
  • Softgels: Softgel supplements are favored by around 20% of consumers for their smooth texture and ease of swallowing.
  • Powder: About 10% of supplement users opt for powdered forms, often to mix with beverages or food for a customizable dosage.
  • Gummies: Gummy supplements are preferred by approximately 5% of consumers, especially among children and those who dislike swallowing pills.
  • Liquid: Liquid supplements are chosen by about 3% of consumers, as they offer quick absorption and can be easily mixed into drinks.

(Source: Nutrition Business Journal, Grand View Research,, NutraIngredients-USA, Mintel)

Dietary Supplements Statistics – Sports and Fitness Supplements

  • Percentage of Adults Using Sports and Fitness Supplements: Approximately 30%.

(Source: NIH)

Most Popular Sports Supplements

  • Protein Powders: Consumed by about 60% of supplement users in the sports and fitness category.
  • Creatine: Used by around 30% of sports supplement consumers.
  • Prevalence of Protein Bar Usage: Roughly 25% of sports and fitness enthusiasts consume protein bars as part of their dietary regimen.

(Source: Nutrition Business Journal, Ipsos)

Common Reasons for Sports Supplement Use

  • Muscle Building: Approximately 70% of users take sports supplements to aid muscle growth and recovery.
  • Enhancing Performance: About 60% of supplement users aim to improve their athletic performance through supplementation.
  • Increasing Energy and Endurance: Around 50% of consumers use sports supplements to boost energy levels during workouts.

(Source: Statista, Ipsos)

Preferred Types of Sports and Fitness Supplements

  • Protein Powders: Preferred by 80% of supplement users in the sports category.
  • Amino Acids: Used by about 50% of sports supplement consumers.
  • Creatine: Preferred by roughly 40% of those using sports supplements.

(Source: Ipsos)

Sales and Market Size

  • Global Sports Nutrition Market Size: Estimated to be over 20 billion USD.
  • North America accounts for the largest market share in the sports nutrition industry, followed by Europe and Asia-Pacific.

(Source: Statista)

Popular Supplement Categories – Dietary Supplements Statistics

Weight Management Supplements

  • Percentage of individuals using weight management supplements: Around 15%
  • Top-selling weight management supplement: Garcinia Cambogia

Immune Support Supplements

  • Percentage of supplement users taking immune support products: Roughly 20%
  • Top-selling immune support supplement: Vitamin C

Joint Health Supplements

  • Prevalence of supplement consumers using joint health products: About 12%
  • Top-selling joint health supplement: Glucosamine and Chondroitin

Beauty and Skin Health Supplements

  • The proportion of consumers using supplements for beauty and skin health: Approximately 8%
  • Top-selling beauty and skin health supplement: Collagen

Mental Health and Cognitive Function Supplements

  • Percentage of supplement users taking products for mental health and cognitive function: Around 10%
  • Top-selling mental health supplement: Omega-3 fatty acids (Fish oil)

Dietary Supplements Statistics – Safety and Quality Concerns

  • Approximately 70% of adults in the United States have used dietary supplements, highlighting the widespread usage of these products.
  • Quality concerns are prevalent, with around 30% of dietary supplements purchased online found to contain contaminants or unapproved ingredients.
  • Adverse event reports related to dietary supplements have increased by 50% over the past decade, raising concerns about their safety.
  • Only about 30% of consumers feel confident in the accuracy of the information provided on dietary supplement labels.
  • In a survey, 40% of participants admitted to taking higher-than-recommended dosages of dietary supplements, which can lead to potential health risks.
  • Herbal and botanical supplements account for approximately 50% of liver injury cases related to dietary supplements.
  • Roughly 20% of emergency room visits attributed to dietary supplements are due to adverse events in young adults aged 20 to 34 years.
  • Among bodybuilding and weight loss supplements, around 15% were found to contain anabolic steroids or stimulants not listed on the label, posing serious health risks.

(Source: NIH, Hepatology, Drug Testing and Analysis)

Emerging Dietary Supplements Ingredients and Trends

Plant-Based Supplements

  • Plant-based supplement sales have increased by 25% in the past year.
  • The Global Herbal Supplements Market size is expected to be worth around USD 94.3 Billion by 2032 from USD 48.3 Billion in 2022, growing at a CAGR of 7.10% during the forecast period from 2023 to 2032.

(Source:, Mintel)

CBD and Hemp-Derived Supplements

  • The CBD supplement market has grown by 45% in the last two years.
  • 64% of consumers are aware of CBD supplements and their potential benefits.

(Source: Nutrition Business Journal, Consumer Reports)

Personalized Nutrition and Custom Supplements

  • 78% of consumers are interested in personalized nutrition plans and custom supplement options.
  • The personalized nutrition market is projected to grow at a CAGR of 9.2% over the next five years.

(Source: Nutrition Business Journal)

Collagen Supplements

  • Collagen supplement sales have surged by 50% in the last three years.
  • 87% of consumers associate collagen supplements with improved skin health.

(Source: Natural Marketing Institute)


  • 60% increase in online searches for adaptogenic supplements in the past year.
  • 42% of consumers are willing to try adaptogens to manage stress and boost energy.

(Source: New Hope Network)

Key Players in the Dietary Supplements Market


  • Amway holds a market share of 8.7%, making it a significant player in the industry.
  • The company’s annual revenue growth rate stands at 6.5%, reflecting its consistent financial performance.
  • Vitamins and Dietary Supplements are the top-selling product category for Amway, as stated in their Annual Report.
  • With a geographical presence in over 100 countries, Amway has established a global reach.
  • Amway boasts a consumer satisfaction rate of 88%, indicating a high level of customer approval.

Herbalife Nutrition Ltd.

  • Herbalife Nutrition Ltd. has secured a market share of 5.2% in the dietary supplements market.
  • The company showcases an impressive annual revenue growth rate of 14.8%, indicating strong financial growth.
  • With a network of 3.5 million distributors, Herbalife Nutrition Ltd. has built a robust sales force.
  • Weight Management products lead the way as the top-selling product category for Herbalife Nutrition Ltd.
  • The company’s geographical presence spans over 90 countries, showcasing its international footprint.

NBTY, Inc. (Now known as The Nature’s Bounty Co.)

  • NBTY, now known as The Nature’s Bounty Co., holds a market share of 4.6%, maintaining a competitive position.
  • Nature’s Bounty Co. achieves an annual revenue growth rate of 2.3%, indicating steady progress.
  • Herbal and Botanical Supplements are the top-selling product category for The Nature’s Bounty Co.
  • With ownership of 16+ brands, the company exhibits a diversified product portfolio.
  • Operating 10+ manufacturing facilities, The Nature’s Bounty Co. ensures efficient production capabilities.

GNC Holdings, Inc.

  • GNC Holdings, Inc. captures a market share of 3.8%, solidifying its presence in the market.
  • The company reported a negative annual revenue growth rate of -8.7%, suggesting a challenging financial period.
  • GNC Holdings, Inc. operates 6,200+ retail stores worldwide, providing widespread accessibility to consumers.
  • Sports Nutrition products emerge as the top-selling product category for the company.
  • With 19 million+ members, GNC Holdings, Inc. boasts an extensive loyalty program.

Abbott Laboratories (Abbott Nutrition)

  • Abbott Laboratories, specifically Abbott Nutrition, holds a market share of 3.4%, maintaining a significant position.
  • The company achieves an annual revenue growth rate of 4.2%, reflecting steady financial performance.
  • Abbott Nutrition’s top-selling product category is Pediatric Nutrition, catering to the health of young consumers.
  • With a geographical presence in over 160 countries, Abbott Nutrition has established a global footprint.
  • Abbott Laboratories invests 6.2% of its sales in research and development, emphasizing innovation and product improvement.

Dietary Supplements Statistics by Country

United States

  • Approximately 77% of adults in the United States take dietary supplements.
  • The most commonly used supplements are Multivitamins (40%), Vitamin D (19%), and Calcium (15%)
  • Among children, around 33% use dietary supplements.
  • About 62% of athletes in the U.S. use sports supplements.
  • Approximately 71% of seniors (age 65+) in the United States use dietary supplements.

(Source: National Institutes of Health, CRN Consumer Survey, International Journal of Sports Nutrition and Exercise Metabolism, Council for Responsible Nutrition)


  • Japan’s dietary supplement market has been growing at a rate of 5.8%.
  • Herbal supplements hold a significant market share of 32% in Japan.
  • Fish oil supplements are consumed by approximately 17% of adults in Japan.
  • Around 58% of the Japanese population is aware of supplement regulations.
  • Collagen (49%) and Hyaluronic acid (38%) are popular supplements for skin health in Japan.

(Source: Journal of Nutritional Science and Vitaminology, National Consumer Affairs Center of Japan, Fuji Keizai Co., Ltd).


  • About 40% of adults in Germany use dietary supplements.
  • The primary reasons for supplement use in Germany are to support general health (68%) and to boost the immune system (53%).
  • Probiotics are used by 17% of the German population as dietary supplements.
  • Approximately 23% of Germans use calcium and magnesium supplements.
  • Vitamin D supplements are used by 26% of the German population.

(Source: Statista, GfK SE)


  • The dietary supplement market in China has a growth rate of 9.3%.
  • Herbal and traditional supplements hold a substantial market share of 67% in China.
  • Ginseng supplements are used by approximately 24% of adults in China.
  • About 15% of Chinese adults use fish oil supplements.
  • Around 36% of pregnant women in China use prenatal supplements.

(Source: Euromonitor International, Nutrients)


  • In Brazil, around 30% of adults take dietary supplements.
  • The sports nutrition supplement market in Brazil is experiencing growth at 8.5%.
  • The most common supplements for weight management in Brazil are Garcinia cambogia (26%) and Green tea extract (21%).
  • Vitamin C supplements are used by 37% of adults in Brazil.
  • Herbal supplements hold a market share of 43% in Brazil.

(Source: Euromonitor International)

Recent Developments

Product Launches

  • BioAdaptives Inc. announced the launch of a specialized Food Lab in January 2024, focusing on the development of all-natural dietary supplements for both animal and human consumption​​.
  • Smart Protein, under The Original Fit Factory, launched a high-quality wellness supplement across Tesco stores in the UK in January 2024, reflecting the brand’s expansion into the wellness and nutrition segment​​.
  • Optimum Nutrition introduced the Gold Standard Protein Shake in August 2022, offering chocolate and vanilla flavors, each serving containing 24 grams of protein, showcasing the brand’s continued innovation in sports nutrition​​.
  • PharmaNutrics launched 5 dietary supplements in the US in March 2022, targeting various health concerns like fatigue, stress, and inflammation, indicating the broadening spectrum of health issues addressed by the supplement industry.

Global Trends

  • The focus on cognitive health is becoming increasingly significant, with consumers seeking supplements that support mental performance and reduce the risk of cognitive decline​​.
  • The gut microbiome and its role in overall health have captured consumer interest, with a shift towards probiotics, prebiotics, synbiotics, and postbiotics to support digestive and immune health​​.
  • Immunity-focused supplements have surged in popularity, driven by global health concerns, with consumers adopting a proactive approach to health maintenance​​.
  • A holistic approach to weight management and sports nutrition highlights the industry’s shift towards comprehensive health solutions that address various aspects of well-being beyond muscle gain​​.
  • The rise of plant-based supplements reflects growing consumer demand for natural, sustainable, and ethically produced health products​​.


Dietary Supplements Statistics – Dietary supplements play a significant role in supporting overall health and wellness.

While they can be beneficial in providing essential nutrients, vitamins, and minerals that may be lacking in one’s diet, it is crucial to approach their use with caution and under the guidance of healthcare professionals.

As with any supplement, moderation is key, and relying solely on these products without a balanced diet can lead to potential health risks.

Ultimately, the effectiveness of dietary supplements varies among individuals, and personalized, informed choices should be made to ensure their safe and appropriate use in conjunction with a healthy lifestyle.


What are dietary supplements?

Dietary supplements are products intended to supplement the diet, usually in the form of pills, capsules, tablets, or powders. They contain vitamins, minerals, herbs, amino acids, enzymes, or other dietary ingredients. Their purpose is to provide nutrients that may be lacking in a person’s diet or to support overall health and well-being.

What are some common dietary supplements?

Some common dietary supplements include multivitamins, vitamin D, vitamin C, calcium, iron, omega-3 fatty acids, probiotics, and herbal supplements like echinacea and ginseng.

Can dietary supplements help with weight loss or muscle gain?

Some dietary supplements claim to aid in weight loss or muscle gain, but their effectiveness can vary, and not all products are supported by substantial scientific evidence. For weight management and fitness goals, a balanced diet, regular exercise, and a healthy lifestyle remain the most critical factors.

Trishita Deb

Trishita Deb

Trishita has more than 7 years of experience in market research and consulting industry. She has worked in various domains including healthcare, consumer goods, and materials. Her expertise lies majorly in healthcare and has worked on more than 400 healthcare reports throughout her career.