Table of Contents
Overview
New York, NY – February 10, 2025 – The Global Breastfeeding Accessories Market size is expected to be worth around USD 5.0 Billion by 2033 from USD 2.5 Billion in 2023, growing at a CAGR of 19% during the forecast period from 2024 to 2033.
Breastfeeding accessories are essential tools designed to support lactating mothers, ensuring convenience, comfort, and efficiency during breastfeeding. These accessories include breast pumps, nursing pads, milk storage bags, nipple shields, breastfeeding pillows, and lactation massagers. They help enhance milk expression, storage, and feeding, benefiting both working mothers and stay-at-home parents.
With rising awareness of breastfeeding benefits, demand for high-quality accessories has surged globally. The market is driven by increasing breastfeeding rates, government initiatives promoting breastfeeding, and advancements in technology, such as electric breast pumps with smart connectivity. Additionally, growing e-commerce platforms have made these products more accessible to consumers worldwide.
Healthcare professionals recommend breastfeeding for at least six months due to its numerous health benefits, including improved immunity for infants and reduced risk of postpartum complications for mothers. Leading manufacturers continue to introduce innovative, BPA-free, and eco-friendly products to ensure safety and comfort. As maternal health gains more attention, the breastfeeding accessories market is expected to witness steady growth, catering to the evolving needs of modern mothers.
Key Takeaways
- Market Size: The breastfeeding accessories market is projected to reach USD 5.0 billion by 2033, doubling from USD 2.5 billion in 2023.
- Market Growth: The market is expanding at a CAGR of 19% between 2024 and 2033.
- Product Analysis: The breast milk storage and breastfeeding segment accounted for 19.2% of the market share in 2023, leading product demand.
- Distribution Channel Analysis: Offline retail channels dominated the global breastfeeding accessories market in 2023, holding the largest market share.
- Regional Analysis: Asia Pacific led the market, contributing over 41.5% of total revenue and generating approximately USD 1.04 billion in 2023.
- Growing Awareness and Preference for Breastfeeding: Increased recognition of breastfeeding’s health benefits is driving demand for related accessories, as more mothers prioritize natural feeding for their infants.
- Technological Advancements: Innovations such as smart breast pumps and mobile apps are enhancing convenience, efficiency, and user experience, catering to modern, tech-savvy mothers.
Segmentation Analysis
- Product Type Analysis: In 2023, the breast milk storage and breastfeeding segment dominated with over 19.2% market share, driven by the increasing number of working women. As 46% of women globally are employed, the demand for storage and feeding products has surged, ensuring breast milk safety and quality. Short maternity leaves further increase the need for breastfeeding accessories. This segment also supports mothers with irregular milk flow, helping them express and store milk efficiently, fueling its growth in the coming years.
- Growth Analysis: The postpartum accessories market is growing at a 7.23% CAGR, driven by an increasing birth rate. Products like disposable gowns and nursing pillows are in high demand for postpartum recovery. In 2020, India recorded 24.06 million births, while the U.S. reported 3.6 million births. Disposable gowns, ranked second in revenue in 2023, are favored for comfort and breastfeeding accessibility. As global births rise, the demand for postpartum accessories is expected to increase significantly.
- Distribution Channel Analysis: The offline segment held the largest share in the global nursing accessories market in 2023, benefiting from structured distribution models. Many businesses follow a hub-and-spoke strategy, ensuring broad market reach. However, competition is intensifying as startups and new players enter the industry. Online sales are growing rapidly, challenging traditional retail dominance. As consumer preferences shift towards e-commerce, companies are expanding digital sales channels to capture a larger market share.
Market Segments
Product Type
- Nipple Care Products
- Breast Shells
- Breast Pads
- Breastmilk Preparation and Cleaning Products
- Breastmilk Storage and Feeding
- Perineal Cooling Pads
- Breast Heating and Cooling Pads
- Other Product Type
Distribution Channel
- Online
- Offline
Market Dynamics
- Market Driver: The increasing global employment of women significantly drives the breastfeeding accessories market. As more mothers return to work postpartum, the need for products that facilitate continued breastfeeding, such as breast pumps and milk storage solutions, has risen. This trend reflects a growing commitment to maintaining breastfeeding practices despite professional obligations, underscoring the importance of supportive accessories in achieving this balance.
- Market Trend: Technological advancements have become a prominent trend in the breastfeeding accessories market. Innovations such as smart breast pumps equipped with connectivity features and mobile applications offer enhanced convenience and efficiency for breastfeeding mothers. These developments align with the increasing demand for user-friendly and effective breastfeeding solutions, catering to the needs of modern, tech-savvy parents.
- Market Restraint: Aggressive marketing of breast-milk substitutes poses a significant challenge to the breastfeeding accessories market. Such marketing strategies can undermine confidence in breastfeeding, leading some mothers to opt for formula feeding over natural methods. This shift can reduce the demand for breastfeeding accessories, as the perceived necessity for these products diminishes in the face of formula promotion.
- Market Opportunity: There is a substantial opportunity to enhance breastfeeding rates through the implementation of supportive workplace policies. By advocating for extended maternity leave, providing dedicated lactation spaces, and offering flexible work arrangements, employers can create environments conducive to breastfeeding. Such measures not only promote maternal and child health but also increase the demand for breastfeeding accessories, as mothers are better supported to continue breastfeeding upon returning to work.
Market Key Players
- Medela AG
- Ameda, Inc.
- Willow Innovations, Inc.
- Koninklijke Philips N.V.
- Elvie (Chiaro Technology)
- Freemie
- Spectra Baby
- iAPOY
- Lavie Mom
- Motif Medical
Regional Analysis
The Asia Pacific dominated the market in 2023, holding a revenue share exceeding 41.5% and generating approximately USD 1.04 billion. This dominance is attributed to the region’s large population and extensive awareness campaigns. Market growth is further influenced by increasing birth rates. According to the World Bank, China’s fertility rate rose to 1.70 births per woman in 2019, up from 1.60 in 2000. Additionally, the Australian Bureau of Statistics reported 294,369 registered births in Australia in 2020. The rising birth rate across the region is expected to drive further market expansion.
The Middle East and Africa are projected to experience the highest CAGR of 8.3% during the forecast period. This growth is largely influenced by lifestyle changes that contribute to various health conditions. In South Africa, a low breastfeeding rate is linked to concerns among HIV-positive mothers about disease transmission. However, the 2017 Department of Health regulations mandate breastfeeding for all mothers, which could significantly boost demand for breastfeeding accessories. Additionally, World Bank data indicates that Saudi Arabia’s fertility rate was 2.28 births per woman in 2019, further contributing to market growth in the region.
The Asia Pacific market presents the most promising opportunities due to rapid population growth, an increasing number of working mothers, and favorable government policies supporting maternal and infant care.
Emerging Trends
- Increasing Number of Working Mothers: As more women join the workforce, the demand for convenient breastfeeding solutions has risen. Breastfeeding accessories such as breast pumps and storage bags enable mothers to continue providing breast milk despite their work commitments.
- Growing Awareness of Breastfeeding Benefits: Educational campaigns highlighting the health advantages of breastfeeding for both infants and mothers have led to a higher adoption of breastfeeding practices, subsequently boosting the sales of related accessories.
- Advancements in Product Design: Innovations in breastfeeding accessories, focusing on enhanced comfort, efficiency, and portability, have made these products more appealing to new mothers.
- Supportive Government Policies: Many governments are implementing policies and programs that encourage breastfeeding, including extended maternity leave and the establishment of lactation rooms in workplaces, which in turn drive the demand for breastfeeding accessories.
Use Cases
- Metastatic Renal Cell Carcinoma (mRCC): Sunitinib is a standard treatment for mRCC, a type of kidney cancer that has spread to other parts of the body. Clinical studies have shown that sunitinib can significantly prolong progression-free survival in these patients.
- Gastrointestinal Stromal Tumors (GIST): For patients with GIST who are resistant to imatinib, sunitinib serves as an effective alternative. Research indicates that sunitinib can extend the time to tumor progression in these cases.
- Pancreatic Neuroendocrine Tumors (pNET): Sunitinib is approved for treating advanced pNET, a rare type of cancer originating in the hormone-producing cells of the pancreas. Studies have demonstrated that sunitinib can improve progression-free survival in patients with pNET.
- Adjuvant Therapy in High-Risk Renal Cell Carcinoma: Sunitinib is utilized as an additional treatment following surgery in patients with high-risk renal cell carcinoma to reduce the likelihood of cancer recurrence. Clinical trials have reported that sunitinib can extend disease-free survival in this context.
Conclusion
The breastfeeding accessories market is experiencing significant growth, driven by the increasing number of working mothers, rising awareness of breastfeeding benefits, and advancements in technology. Projected to reach USD 5.0 billion by 2033, the market is expanding rapidly, particularly in regions like Asia Pacific, where supportive government policies and a large population contribute to growth.
Product segments such as breast milk storage and feeding solutions continue to dominate, while innovations like smart breast pumps enhance convenience for modern mothers. However, challenges such as aggressive marketing of breast-milk substitutes pose a potential restraint. Overall, opportunities exist to further enhance breastfeeding rates, especially through supportive workplace policies that encourage continued breastfeeding among employed mothers.
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