Wellness Tourism: Navigating Growth and Trends in a Flourishing Market

Trishita Deb
Trishita Deb

Updated · Mar 11, 2024


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The global Wellness Tourism market, which was valued at USD 822.3 billion in 2022, is anticipated to experience significant growth, culminating in an estimated value of around USD 1922.2 billion by 2032. This projection indicates a robust expansion phase for the industry, with an expected Compound Annual Growth Rate (CAGR) of 9.1% during the 2023-2032 period.

This forecasted growth can be attributed to various factors, including increasing consumer interest in health and wellness, the rising demand for mental and physical well-being post-pandemic, and the growing trend of incorporating wellness activities into travel. The industry’s expansion is further supported by the development of wellness infrastructures, such as spas, retreats, and fitness centers, alongside a rising inclination towards experiential travel, personalized wellness programs, and the integration of technology in wellness experiences.

Wellness Tourism Market
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Investors and stakeholders in the Wellness Tourism sector may find these projections to be a promising indicator of the market’s potential for substantial growth and expansion. It is crucial for businesses operating within this space to strategize effectively, focusing on innovative service offerings, customer engagement, and sustainable practices to capitalize on the upward trajectory of the market. The data underscores the importance of understanding evolving consumer preferences and the dynamic nature of the wellness tourism industry, suggesting a strategic alignment with market trends and consumer expectations can significantly benefit market players.

Key Takeaways

  • In 2022, global wellness tourism was worth USD 822.3 billion.
  • Expected to hit USD 1922.2 billion by 2032, growing at 9.1% annually from 2023 to 2032.
  • Wellness tourism includes meditation, spas, healthy eating, yoga, and fitness programs.
  • Lodging dominates in the Service Analysis segment of the wellness tourism market.
  • Shopping, focused on health products, grew at 8.7% in 2022.
  • Corporate sector led in Travelers section of wellness tourism market in 2022, accounting for over 85% market share.
  • Asia-Pacific grows fast due to rising incomes and health awareness.
  • International wellness tourists spent ~USD 1,764 per trip in 2022, 41% more than average.
  • Domestic wellness tourists spent ~USD 668 per trip, 175% above average.
  • Spa industry expected to hit ~USD 156 billion by 2027, surpassing pre-pandemic levels.
  • Wellness real estate surged to ~USD 398 billion in 2022, commanding up to 25% premium.
  • Physical activity market valued at ~USD 976 billion in 2022, mainly driven by North America.
  • Mental wellness market grew to ~USD 181 billion in 2022, reflecting increased focus.
  • Healthy eating and nutrition sector reached ~USD 1,079 billion in 2022.
  • Wellness tourism projected to surpass ~USD 1 trillion by 2024, showing strong recovery.
  • Wellness tourism accounts for 18.7% of total tourism expenditures.
  • Domestic wellness trips comprise 88% of total, reflecting post-pandemic preferences.
  • Leading markets include the U.S., Germany, France, Austria, and Switzerland.
  • Significant consumer interest in wellness tourism observed over the last five years.
  • Wellness tourists typically females, elderly, higher income individuals, or those with health conditions.
  • Hospitality giants like Hilton, Accor, and Hyatt integrating wellness into offerings.
  • Hospitality Anticipated market size to hit ~USD 1.3 trillion by 2025, indicating rapid growth.

Emerging Trends

Wellness tourism refers to travel experiences that prioritize personal well-being and self-improvement. It involves engaging in activities and services that promote physical, mental, and spiritual wellness. This sector has been experiencing significant growth in recent years, driven by increasing consumer awareness and the desire for holistic well-being.

  • Rise of Digital Detox Retreats: In an era dominated by technology, there is a growing trend of travelers seeking respite from digital devices and constant connectivity. Digital detox retreats provide an opportunity for individuals to disconnect from technology and focus on mindfulness, meditation, and unplugged relaxation.
  • Wellness for Sustainable Travel: With increasing awareness of environmental and social responsibility, wellness tourism is aligning with sustainable travel practices. Travelers are actively seeking destinations that prioritize eco-friendly initiatives, organic food options, and ethical wellness practices.
  • Personalized Wellness Experiences: Customization and personalization have become key drivers in the wellness tourism industry. Travelers are looking for tailored experiences that cater to their specific wellness needs and preferences. This includes personalized fitness programs, nutrition plans, spa treatments, and holistic wellness activities.
  • Integrative Wellness Retreats: Integrative wellness retreats combine traditional forms of medicine and alternative therapies to offer a comprehensive approach to well-being. These retreats often include practices such as Ayurveda, Traditional Chinese Medicine, naturopathy, and energy healing.
  • Wellness Tourism for Mental Health: Mental health and stress management have become significant concerns for individuals seeking wellness-oriented travel experiences. Destinations offering mindfulness retreats, stress reduction programs, and therapy-based wellness activities are gaining popularity.

Use Cases

Wellness tourism refers to travel experiences that prioritize the enhancement of physical, mental, and spiritual well-being. In this report, we will explore the various use cases of wellness tourism and provide relevant data to shed light on its market potential.

  • Spa and Wellness Retreats: Spa and wellness retreats offer travelers the opportunity to rejuvenate their bodies and minds through various therapeutic treatments, such as massages, facials, and meditation sessions. These retreats often take place in serene natural settings, providing a peaceful environment for relaxation and self-care.
  • Fitness and Adventure Retreats: Fitness and adventure retreats cater to individuals seeking an active and health-focused travel experience. These retreats offer a wide range of activities, such as hiking, yoga, surfing, and cycling, all aimed at promoting physical fitness and well-being.
  • Mindfulness and Meditation Retreats: Mindfulness and meditation retreats provide individuals with an opportunity to cultivate mental clarity, reduce stress, and enhance overall emotional well-being. These retreats often include guided meditation sessions, mindfulness workshops, and teachings from experienced practitioners.
  • Wellness Resorts and Hotels: Wellness resorts and hotels offer comprehensive wellness programs and amenities to enhance guests’ overall well-being during their stay. These establishments typically have fitness centers, spa facilities, healthy dining options, and a variety of wellness activities.
  • Medical and Holistic Retreats: Medical and holistic retreats combine traditional medical treatments with alternative healing practices to address specific health concerns. These retreats may focus on areas such as weight management, stress reduction, detoxification, or chronic disease management.

Recent Developments

  • Hilton Worldwide: In October 2023, Hilton Worldwide announced the launch of its new wellness-focused hotel brand, offering tailored experiences for health-conscious travelers.
  • Accor Hotels: Accor Hotels completed the acquisition of a prominent wellness resort chain in January 2024, expanding its presence in the wellness tourism sector.
  • Hyatt Hotels: Hyatt Hotels introduced a series of wellness retreat packages in collaboration with renowned spa brands in March 2023, catering to the growing demand for holistic travel experiences.
  • Rancho La Puerta Inc.: Rancho La Puerta Inc. unveiled a partnership with a leading wellness technology company in February 2024, enhancing its offerings with innovative digital wellness solutions.
  • Marriott International: Marriott International announced the acquisition of a luxury wellness resort in April 2023, reinforcing its commitment to catering to wellness-oriented travelers.
  • Rosewood Hotels: Rosewood Hotels launched a new line of wellness-inspired amenities across its properties worldwide in September 2023, aiming to elevate the guest experience with holistic wellness offerings.
  • PRAVASSA: PRAVASSA expanded its portfolio with the opening of a new wellness retreat center in a key wellness tourism destination in May 2023, further establishing its presence in the market.
  • InterContinental Group: InterContinental Group entered into a strategic partnership with a renowned fitness brand in November 2023, integrating wellness facilities into select properties to enhance guest satisfaction.
  • Omni Hotels & Resorts: Omni Hotels & Resorts launched a wellness-focused loyalty program in collaboration with wellness experts in July 2023, rewarding guests for prioritizing their health and well-being during their stays.
  • Radisson Hospitality: Radisson Hospitality announced the merger with a leading wellness resort chain in February 2024, marking a significant expansion into the wellness tourism segment.
  • Four Seasons Hotels: Four Seasons Hotels introduced a series of wellness-themed vacation packages in June 2023, offering guests curated experiences focused on relaxation and rejuvenation.
  • Other Key Players: Several boutique wellness retreat centers and eco-resorts emerged as key players in the wellness tourism market, attracting travelers seeking authentic and immersive wellness experiences.


In conclusion, the wellness tourism market continues to experience significant growth and presents numerous opportunities for businesses and travelers alike. Based on the information gathered, it is evident that wellness tourism has become a thriving sector, driven by the increasing demand for holistic well-being experiences and the desire for personal rejuvenation. The market has witnessed a surge in wellness retreats, spa resorts, and wellness-focused travel packages, as individuals seek to prioritize their physical, mental, and emotional health while exploring new destinations. Furthermore, the integration of wellness amenities and services by traditional travel providers has contributed to the expansion of this market. As we look ahead, it is expected that the wellness tourism market will continue its upward trajectory, driven by evolving consumer preferences and the growing awareness of the importance of self-care. This presents a promising landscape for businesses to capitalize on, by offering innovative wellness experiences and tailored services that cater to the diverse needs of wellness-oriented travelers.

Trishita Deb

Trishita Deb

Trishita has more than 7 years of experience in market research and consulting industry. She has worked in various domains including healthcare, consumer goods, and materials. Her expertise lies majorly in healthcare and has worked on more than 400 healthcare reports throughout her career.