Table of Contents
Cider Market Overview
Cider, made from fermented apple juice, offers various styles influenced by apple types and fermentation methods.
Its market growth is fueled by the demand for gluten-free and craft options, with flavor innovations and marketing efforts being key drivers.
Consumers are increasingly seeking quality, authentic, and sustainable ciders, favoring organic and locally sourced ingredients.
While challenges such as fluctuating apple supplies and market competition exist, the sector sees opportunities in emerging markets and among younger consumers, propelled by trends towards premium and diverse products. The cider industry’s outlook is optimistic, mirroring a trend towards more artisanal beverage choices.
Market Drivers
The global cider market is thriving, driven by the demand for gluten-free drinks, craft beverage popularity, and new flavor and packaging innovations.
The shift towards sustainable, organic ciders and wider availability through various distribution channels are key factors.
Marketing and social media have played a vital role in enhancing cider’s global appeal. Additionally, younger consumers with increasing disposable incomes are fueling the demand for premium, artisanal ciders.
Seasonal and cultural influences also occasionally spike cider sales, emphasizing the market’s shift towards diverse, high-quality alcoholic options.
Market Size
The global cider market is projected to grow from USD 17.9 billion in 2023 to approximately USD 29.4 billion by 2033, with a Compound Annual Growth Rate (CAGR) of 5.1% from 2023 to 2033.
List of Major Companies
These are the top ten companies operating in the Cider Market:
- Heineken
- Boston-Beer
- CandC
- Carlsberg
- Anheuser-Busch
- Molson-Coors
- Asahi
- Diageo
- Thatchers-Cider
- Distell
Heineken
Company Overview
| Establishment Year | 1864 |
| Headquarter | Amsterdam, Netherlands |
| Key Management | Dolf van den Brink (Chairman/CEO) |
| Revenue (US$ Bn) | $ 32.8 Billion (2022) |
| Headcount | ~ 89,732 (2022) |
| Website | http://www.heinekeninternational.com/ |
About Heineken
Heineken N.V., a global leader in the beverage industry, has made a significant impact on the cider market, mainly through the acquisition of the Strongbow brand, positioning it as a key player globally.
Leveraging its extensive distribution network, Heineken offers a diverse range of ciders, from traditional dry to flavored varieties, catering to evolving consumer tastes.
The company emphasizes innovation, sustainability, and social responsibility in its cider production, aligning with consumer expectations for environmentally friendly products.
With its strong brand recognition and marketing prowess, Heineken is well-positioned for continued growth in the cider market, capitalizing on trends and expanding its global footprint through strategic initiatives and product development.
Geographical Presence
Heineken N.V., a Dutch brewing company, boasts a robust global presence spanning Europe, the Americas, Asia-Pacific, and Africa.
In Europe, it holds a dominant position, particularly in its home country, the Netherlands, and other key markets like the United Kingdom, France, and Germany.
In the Americas, Heineken competes vigorously in the United States, Brazil, and Mexico, capitalizing on growing consumer demand.
In Asia-Pacific, it targets emerging markets such as China, India, and Vietnam while also expanding into Africa, focusing on countries like Nigeria and South Africa.
This strategic geographical diversification underscores Heineken’s commitment to capturing market opportunities worldwide.
Recent Developments
- In March 2024, Heineken NV launched a solar thermal plant in eastern Spain, boasting a peak power of 4 MW thermal. This facility will exclusively provide the brewery with renewable thermal energy generated onsite.
- In February 2024, UEFA, the European football governing body, renewed its partnership with Heineken, the Dutch beer brand.
Boston-Beer
Company Overview
| Establishment Year | 1984 |
| Headquarter | Boston, Massachusetts, U.S. |
| Key Management | Jim Koch (Chairman) |
| Revenue (US$ Bn) | $ 2.0 B (2023) |
| Headcount | ~ 2,793 (2023) |
| Website | http://www.bostonbeer.com/ |
About Boston Beer Company
Boston Beer Company is recognized for its diverse portfolio in the alcoholic beverage industry, and it particularly stands out in the cider market through its brand Angry Orchard.
Offering an array of cider options, from traditional to innovative blends, Angry Orchard caters to a broad spectrum of consumer preferences, bolstering the company’s stronghold in this segment.
Despite facing competition from various regional and international cider producers, Boston Beer Company maintains its market share through ongoing product innovation, strategic pricing, and extensive distribution channels.
With a commitment to quality ingredients and sustainability, the company continues to resonate with consumers, ensuring its position as a prominent player in the cider market.
Geographical Presence
Boston Beer Company, headquartered in Boston, Massachusetts, has a robust global presence in both domestic and international markets.
Its products are widely distributed across the United States, particularly in major cities and metropolitan areas, facilitated by an extensive network of distributors.
Internationally, the company strategically expands its footprint, capitalizing on its brand recognition and reputation for quality.
Through effective market penetration strategies and partnerships with local distributors, Boston Beer Company maintains a strong position in diverse regions, ensuring broad accessibility for its portfolio of craft beers, ciders, and flavored malt beverages.
Recent Developments
- In March 2024, Boston Beer Company introduced its newest innovation: Sun Cruiser Iced Tea & Vodka.
- In January 2024, Boston Beer Company declared the broader availability of its Slingers Signature Cocktails.
CandC
Company Overview
| Establishment Year | 1852 |
| Headquarter | Dublin, Ireland |
| Key Management | Patrick McMahon (CEO) |
| Revenue (US$ Bn) | $ 1.8 Billion (2023) |
| Headcount | ~ 2,897 (2023) |
| Website | http://www.candcgroupplc.com/ |
About C&C Group
C&C Group plc, based in Dublin, Ireland, is a significant player in the beverage industry and is mainly known for its cider expertise.
Their cider division boasts renowned brands like Magners and Bulmers, catering to diverse global tastes. Expanding internationally, C&C Group has capitalized on cider’s increasing popularity in regions such as Europe, North America, and Asia-Pacific.
Prioritizing sustainability and innovation, they continually introduce new cider varieties and eco-friendly packaging. Overall, C&C Group plc stands as a leader in the cider market, primed for further expansion and success.
Geographical Presence
C&C Group plc, headquartered in Dublin, Ireland, has a robust global presence, strategically expanding across critical regions.
With a focus on Europe, North America, and the Asia-Pacific, the company has leveraged its renowned cider brands like Magners and Bulmers to capture market share in countries such as the United Kingdom, the United States, Canada, Australia, and Japan.
Through targeted marketing and distribution networks, C&C Group has capitalized on emerging opportunities in regions where cider consumption is on the rise.
Recent Development
- In March 2024, C&C Group plc launched Orbital West, its latest distribution center in London, marking a noteworthy achievement in enhancing service excellence and extending operational capabilities.
- In August 2023, Ste. Michelle Wine Estates, a highly regarded wine company in the United States, selected C&C Group to distribute its range of products in the UK.
Carlsberg
Company Overview
| Establishment Year | 1847 |
| Headquarter | Copenhagen, Denmark |
| Key Management | Jacob Aarup-Andersen (CEO) |
| Revenue (US$ Bn) | $ 10.7 Billion (2023) |
| Headcount | ~ 31,044 (2023) |
| Website | https://www.carlsberggroup.com/ |
About Carlsberg
Carlsberg AS, a top brewery from Denmark, has entered the cider market to meet the increasing demand for lighter, fruit-flavored alcoholic drinks.
By introducing a range of apple, pear, and flavored ciders and making strategic acquisitions, Carlsberg targets diverse consumer preferences.
Focusing on Europe, North America, and Asia-Pacific, the company aims to take advantage of the rising interest in gluten-free and novel beverages.
This expansion highlights Carlsberg’s agile and proactive approach, aiming to enhance its market presence and adapt to changing consumer trends through quality innovation and targeted global expansion in the cider industry.
Geographical Presence
Carlsberg AS has effectively expanded its global presence, strategically entering the cider market to align with the rising preference for fruit-based, lighter alcoholic drinks.
Innovating and acquiring to diversify its cider offerings, including apple, pear, and various flavors, Carlsberg targets essential regions—Europe, North America, and Asia-Pacific—to tap into the increasing demand for gluten-free and novel beverages.
This strategic move into cider showcases Carlsberg’s dynamic approach and ambition to enhance its market standing, focusing on high-quality, innovative products and expanding its footprint to seize global cider market opportunities.
Recent Development
- In December 2023, Carlsberg India, in partnership with WaterAid India, initiated a water replenishment project spanning three years in the Nanjangud Block of Mysuru, an area known for its water scarcity.
- In June 2023, after deciding to divest its operations in Russia, Carlsberg underwent a comprehensive process to detach the business from the broader Carlsberg Group. Subsequently, Carlsberg finalized a deal to sell its Russian operations.
Anheuser-Busch
Company Overview
| Establishment Year | 1852 |
| Headquarter | St. Louis, Missouri, U.S. |
| Key Management | Brendan Whitworth (President) |
| Revenue (US$ Bn) | $ 59.4 B (2023) |
| Headcount | ~ 154,540 (2023) |
| Website | http://anheuser-busch.com/ |
About Anheuser-Busch
Anheuser-Busch InBev SA/NV has expanded its portfolio into the cider industry, responding to the growing consumer interest in fruit-based and diverse alcoholic drinks.
Through the introduction of a wide range of ciders, the company aims to attract a broader audience, using its established distribution and marketing strengths to fulfill the demand for gluten-free and lighter alternatives.
Its cider portfolio, enriched with various flavors and styles, reflects Anheuser-Busch’s strategy for gaining market share by developing new products and acquiring existing cider brands.
With a focus on major markets in North America and Europe and efforts to penetrate emerging markets, Anheuser-Busch seeks to tap into the increasing demand for premium and craft ciders, highlighting its commitment to innovation and maintaining a competitive stance in the dynamic beverage industry.
Geographical Presence
Anheuser-Busch InBev SA/NV boasts a formidable geographical presence, strategically spanning across global markets to solidify its standing as a leader in the beer and beverage industry.
With operations in key regions including North America, Europe, Asia, Africa, and South America, the company effectively leverages its widespread distribution network to cater to a diverse and extensive customer base.
This global reach not only facilitates Anheuser-Busch’s access to various consumer markets but also enables the company to respond promptly to changing market trends and consumer preferences.
Recent Developments
- In February 2024, Anheuser-Busch negotiated a preliminary collective bargaining deal with the International Brotherhood of Teamsters. This agreement enhances the already top-tier offerings of wages, healthcare, and retirement benefits and introduces substantial pledges toward job security.
- In January 2024, Anheuser-Busch was named a national marketing sponsor of the Professional Bull Riders (PBR), the premier bull-riding organization globally. This multi-year sponsorship covers PBR’s main individual competition, Teams League, and its leading expansion tours, positioning Anheuser-Busch as one of PBR’s most significant and influential brand partners.
Molson-Coors
Company Overview
| Establishment Year | 2005 |
| Headquarter | Chicago, Illinois, USA |
| Key Management | Andrew Molson (Chairman) |
| Revenue (US$ Bn) | $ 11.7 Billion (2023) |
| Headcount | ~ 16,500 (2023) |
| Website | http://molsoncoors.com/ |
About Molson Coors
Molson Coors Beverage Company has strategically broadened its offerings into the cider market to cater to the shifting consumer demand towards fruit-based and varied alcoholic beverages.
By introducing a range of apple, pear, and flavored ciders, Molson Coors aims to attract a diverse audience, including those looking for gluten-free or lighter alternatives to beer.
Leveraging its robust distribution network, the company targets both traditional cider markets and emerging regions, aligning with global trends favoring fruit-based drinks.
This move into the cider segment demonstrates Molson Coors’ commitment to innovation and its strategy to diversify product lines, enhancing its competitiveness and appeal in the dynamic global beverage landscape.
Geographical Presence
Molson Coors Beverage Company has established a significant geographical presence, extending its reach across various global markets.
With its headquarters in the United States and operations spanning North America, Europe, and other key regions, the company leverages its extensive distribution network to market a diverse portfolio of beers and ciders.
This expansive footprint enables Molson Coors to cater to a wide array of consumer preferences and tap into different market dynamics.
Recent Developments
- In March 2024, Symmetry Partners LLC acquired a new stake in Molson Coors Beverage Company.
- In February 2024, Molson Coors took the lead as the inaugural annual UK funding partner for Every Can Counts, a non-profit initiative aimed at boosting aluminum can recycling rates. The program focuses on encouraging recycling at events and festivals, promoting the message of recycling cans ‘on the go.’
Asahi
Company Overview
| Establishment Year | 1889 |
| Headquarter | Sumida, Tokyo, Japan |
| Key Management | Akiyoshi Koji (CEO) |
| Revenue (US$ Bn) | $ 20.5 Billion (2023) |
| Headcount | ~ 29,920 (2023) |
| Website | http://www.asahigroup-holdings.com/en/ |
About Asahi Group
Established in 1889, Asahi Group Holdings, Ltd. is a prominent Japanese multinational beverage company headquartered in Tokyo, Japan.
Renowned for its commitment to quality and innovation, Asahi operates across various business segments, including alcohol and non-alcoholic beverages.
Within its alcohol beverage portfolio, Asahi has made significant strides in the cider segment, leveraging its expertise in crafting premium drinks.
With a focus on innovation, sustainability, and global expansion, Asahi Group continues to drive value for consumers and stakeholders alike, solidifying its position as a worldwide leader in the beverage industry.
Geographical Presence
Asahi Group Holdings, Ltd. boasts a robust geographical presence, with operations spanning multiple continents.
Headquartered in Tokyo, Japan, the company has established a global footprint through strategic expansions, acquisitions, and partnerships.
Asahi’s presence extends beyond its domestic market, encompassing regions in Asia, Europe, Oceania, and the Americas.
With a strong focus on international growth, Asahi has strategically targeted markets with high growth potential and consumer demand for its diverse portfolio of alcoholic and non-alcoholic beverages.
Recent Developments
- In March 2024, Asahi Group shut down its Meantime brewery in London as part of its efforts to streamline production operations in the UK.
- In January 2024, Asahi renewed its partnership with the Australian Open tennis grand slam, extending the agreement for multiple years. Peroni Nastro Azzurro and Somersby will continue as the tournament’s official beer and cider brands.
Diageo
Company Overview
| Establishment Year | 1997 |
| Headquarter | London, England |
| Key Management | Debra Crew (CEO) |
| Revenue (US$ Bn) | $ 21.5 Billion (2023) |
| Headcount | ~ 30,269 (2023) |
| Website | https://www.diageo.com/ |
About Diageo
Diageo plc, a global leader in alcoholic beverages, has strategically expanded into the cider market alongside its traditional strengths in spirits.
Leveraging its extensive distribution network, Diageo introduced premium cider brands such as Bulmers and Magners to capture consumer interest and cater to evolving tastes.
Through innovation, brand-building initiatives, and strategic partnerships, Diageo aims to strengthen its foothold in the dynamic cider market landscape.
With a commitment to quality and consumer satisfaction, the company is well-positioned to capitalize on emerging opportunities and sustain its growth trajectory in this vibrant sector.
Geographical Presence
Diageo plc boasts a formidable geographical presence, with operations spanning across key global regions.
Headquartered in London, United Kingdom, the company’s expansive footprint extends to over 180 countries worldwide.
Across these diverse markets, Diageo has established a robust distribution network and a strong market presence, enabling it to reach consumers and meet their evolving preferences effectively.
From established markets in North America and Europe to emerging economies in Asia-Pacific, Africa, and Latin America, Diageo strategically navigates geographical landscapes, leveraging local insights and partnerships to drive growth and maximize market potential.
Recent Development
- In March 2024, Diageo North America’s inaugural collaboration with ‘Don’t Trash Glass’ in Illinois yielded 2.2 million pounds of collected glass in its first year. Encouraged by this success, the initiative is now expanding its efforts to encompass the state of Kentucky.
- In January 2024, Diageo initiated an open innovation call for five solutions aimed at reducing and improving the management of water usage throughout its global supply chain.
Thatchers-Cider
Company Overview
| Establishment Year | 1904 |
| Headquarter | Sandford, Somerset, England |
| Key Management | Martin Thatcher (CEO) |
| Revenue (US$ Bn) | $ 137.5 Billion (2021) |
| Headcount | ~ 178 (2023) |
| Website | http://thatcherscider.co.uk/ |
About Thatchers Cider
Thatchers Cider Company, established in 1904, embodies a legacy of traditional cider-making rooted in Somerset, England.
Renowned for its flagship product, Thatchers Gold, the company combines time-honored techniques with innovative blends like Thatchers Rosé and Cloudy Lemon, appealing to a diverse consumer base.
With a global presence spanning Europe, North America, and beyond, Thatchers has emerged as a critical player in the cider market, leveraging sustainability efforts and responsible practices to enhance its corporate image.
Positioned for future growth, Thatchers continues to exemplify excellence in cider craftsmanship while embracing evolving consumer preferences and market dynamics.
Geographical Presence
Thatchers Cider boasts a robust geographical presence, spanning both domestic and international markets.
In its native United Kingdom, the company holds a strong position, particularly in Somerset, where its traditional cider-making heritage resonates deeply.
With an extensive distribution network, Thatcher’s products are widely available across the UK, from supermarkets to pubs.
Internationally, the company has successfully penetrated markets in Europe, North America, and other regions, leveraging strategic partnerships and distribution agreements.
Through targeted marketing efforts, Thatchers continues to attract a loyal following abroad, cementing its status as a prominent player in the global cider industry.
Recent Developments
- In January 2024, Thatchers Cider launched a sophisticated and exceptionally smooth apple cider brandy known as Thatchers Orchard Brandy.
- In October 2023, Thatchers unveiled a seasonal inclusion to its draught Fusion lineup with the introduction of Spiced Apple Cider.
Distell
Company Overview
| Establishment Year | 2000 |
| Headquarter | Stellenbosch, South Africa |
| Key Management | Richard Rushton (CEO) |
| Revenue (US$ Bn) | $ 2.3 Billion (2023) |
| Headcount | ~ 4,609 (2022) |
| Website | http://www.distell.co.za/ |
About Distell Group
Distell Group Limited, a leading beverage company based in South Africa, commands a prominent position in the alcoholic beverage sector globally.
Within its portfolio, the cider segment shines with brands like Savanna, Hunters, and Strongbow, tailored to diverse consumer tastes.
Distell’s cider offerings exhibit innovation, quality, and strategic market positioning, enabling the company to capture market share both domestically and internationally.
With a commitment to sustainability and continuous product development, Distell navigates competitive landscapes while anticipating future trends.
Overall, Distell’s cider segment exemplifies its dedication to excellence and consumer satisfaction, ensuring continued growth and success in the dynamic beverage market.
Geographical Presence
Distell Group Limited boasts a robust geographical presence, extending its reach across various continents and markets.
Primarily headquartered in South Africa, the company has strategically expanded its operations worldwide.
With a focus on both domestic and international markets, Distell has established a strong foothold in regions such as Africa, Europe, Asia-Pacific, and the Americas.
Leveraging a network of distribution channels and strategic partnerships, the company ensures widespread availability of its diverse portfolio of beverages, including cider, wine, spirits, and ready-to-drink products.
Recent Developments
- In April 2023, Heineken completed the acquisition of both Distell and Namibia Breweries, consolidating them to form a new business entity called Heineken Beverages.
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