Spa Industry Has Driven by The Increasing Demand for Health, Wellness, And Relaxation Services
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According to Spa Industry Statistics, The spa industry has experienced significant growth and transformation over the years, driven by increasing consumer interest in health, wellness, and relaxation. Spas offer a range of services and treatments aimed at rejuvenating the body, mind, and spirit. From traditional massage therapies to advanced skin care treatments, spas cater to diverse customer needs and preferences.
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- The medical spa market size is estimated to reach USD 50.9 billion.
- The global market size of the spa industry was around $95 billion in 2021.
- By 2030, the global market size of the spa industry is expected to exceed $185 billion.
- The spa services market, including massage services, beauty and grooming, and physical fitness, is projected to reach over $133 billion by 2027.
- The United States spa industry generated approximately $20.8 billion in revenue in 2022.
- Massage therapy is one of the most popular spa services, accounting for approximately 70% of spa visits in the United States.
- The average spa-goer in the United States spends $87 per visit and visits spas 2.3 times per year.
- The spa industry employs over 2.5 million people globally.
- The wellness tourism market, which includes spa travel, was valued at $735 billion in 2021.
Size of Spa Services Market Worldwide
Spa Industry General Statistics
- Total spa industry revenue experienced a significant increase of 49.4%, rising from $12.1 billion in 2020 to $18.1 billion in 2021, marking a growth of $6 billion.
- The number of spa visits in 2021 reached an estimated 173 million, showing a substantial increase of 39.5% compared to the 124 million visits in 2020.
- The number of spa locations remained relatively stable, with a marginal decline of -0.2% in 2021, reaching a total of 21,510, after a 4% drop in 2020.
- The average revenue per spa visit witnessed a sharp increase of 7.1%, rising from $97.50 in 2020 to $104.50 in 2021.
- Employment in the spa industry showed positive growth, with an estimated overall increase of 13.2%. Full-time employment expanded by 15.8%, slightly outpacing part-time employment, which grew by 12.1%. However, contract employment experienced a slight decline of -0.7%.
Spa Services and Treatments
- Massage therapy is the most popular spa treatment, accounting for approximately 70% of spa visits in the United States.
- Facial treatments are also highly popular, with approximately 55% of spa-goers choosing these services.
- Body treatments, such as wraps and scrubs, are preferred by around 37% of spa visitors.
- Aromatherapy is a widely offered service, with more than 80% of spas incorporating it into their treatments.
- Reflexology, a foot massage technique, is gaining popularity with around 20% of spas offering this service.
- The wellness and holistic services segment is expanding, with services like yoga, meditation, and mindfulness being offered in over 70% of spas.
- Alternative therapies such as acupuncture, Reiki, and energy healing, are available in approximately 25% of spas.
- CBD-infused treatments, incorporating products with cannabidiol, have gained popularity, with around 13% of spas offering these services.
Demographics of Spa-Goers
- In the United States, the largest age group of spa-goers is between 35 and 54 years old, accounting for 48% of spa visits.
- Millennials are increasingly becoming spa-goers, representing 38% of all spa visits in the United States.
- Women tend to make up the majority of spa-goers, approximately 85% of spa visits in the United States.
- In the United States, 33% of spa-goers have an annual household income of $100,000.
- Spa-goers in the United States spend an average of $87 per visit, including both services and products.
- In a survey conducted by Global Wellness Institute, 34% of global wellness tourists reported spending over $500 per day on wellness-related activities, including spa treatments.
- Recommendations from family and friends play a significant role in spa selection, with 63% of spa-goers in the United States citing referral as an influential factor.
- Online reviews and ratings also impact consumer choices, with 39% of spa-goers in the United States considering them when selecting a spa.
- 62.8% of spa attendants are women and 37.2% of spa attendants are men.
Economic Advantages of Resort Spas: Survey of Hotel Managers
- According to the survey conducted by Health Fitness Dynamics, an overwhelming 97% of resort/hotel managers believed that having a spa was a marketing advantage.
- 83% of the managers reported that the presence of a spa on their property led to increased revenues per occupied room.
- A substantial 73% of the respondents agreed that having a spa in their establishment increased occupancy rates.
- Approximately 43% of hotel managers believed that a spa positively influenced guests’ length of stay, encouraging them to spend more time at the resort.
- 57% of the surveyed managers indicated that the presence of a spa enabled them to charge higher room rates.
- A significant majority, 70% of the respondents, stated that a spa enhanced the perceived value of the room rate charged.
- In another survey by Spa-per, over 80% of respondents expressed a preference for resorts with a spa, indicating that the presence of a spa influenced their choice of accommodation over others.
- 27% of managers reported that having a spa led to an increase in the number of people per occupied room.
Spa Industry in the United States
- The spa industry in the U.S. consisted of approximately 16,900 day spa establishments by the end of 2021.
- Day spas accounted for the majority, representing 78.3% of the total 21,510 spa establishments in the country.
- Total employment in the U.S. spa industry reached 345,000 in January 2022, reflecting a 13% increase (+40,200) compared to January 2021.
- The spa workforce in January 2022 was at 90% of the pre-pandemic level in January 2020 (383,700).
- In 2021, the proportion of resort/hotel spas in the U.S. reporting a loss dropped from 31% in 2020 to 2%.
- Across the rest of the spa industry, the proportion reporting a loss fell from 28% in 2020 to 7%, approximately in line with the historical average.
- In 2022, the estimated value of the spa industry in the United States was approximately $20.1 billion.
- In 2021, the U.S. spa industry was valued at just over $18 billion.
He has been helping in business of varied scales, with key strategic decisions. He is a specialist in healthcare, medical devices, and life-science, and has accurately predicted the trends in the market. Anurag is a fervent traveller, and is passionate in exploring untouched places and locations. In his free time, he loves to introspect and plan ahead.
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