Skincare Statistics – Gender Identity, Sustainability, Concerns, Conditions

Anurag Sharma
Anurag Sharma

Updated · Jul 11, 2023

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Skincare Statistics: Skincare is an essential part of personal care and beauty routines for many individuals across the world. It encompasses a wide range of products and practices aimed at improving and maintaining the health, appearance, and overall condition of health. From cleansers to moisturizers to serums and masks skincare products are designed to address various concerns, such as hydration, acne, aging, and hyperpigmentation.

Skincare Statistics

Editor’s Choice

  • The global skincare products market accounted for revenue of USD 131.2 billion in 2022, and the market is expected to reach a revenue of USD 212.96 billion by 2032 at a CAGR of 5.1%.
  • In 2021, the female segment accounted for the highest revenue share at over 62.2% due to grooming demand for personal care products.
  • According to a survey conducted in the United States, 75% of women and 60% of men reported using skincare products regularly.
  • Online retail channels have gained popularity for skincare product purchases. In 2022, e-commerce accounted for 32% Of global skincare sales.
  • In the United States, 54% of respondents reported that they actively seek out skincare products labeled as sustainable or environmentally friendly.
  • According to a survey conducted in the United Kingdom, 73% of respondents stated that they would prefer skincare products with sustainable packaging.
  • According to a survey conducted in the United States, 59% of respondents reported that they prefer skincare products made from natural or organic ingredients.
  • The men’s skincare market was valued at USD 21.8 billion in the United States in 2021.

(Source:, Statista, McKinsey & Company)

Skincare Statistics – Skincare Industry Trends and Growth

  • According to the latest market research from Lucintel, the global beauty market accounted for $265 billion in 2020, primarily due to an increase in GDP.
  • The Asia cosmetic chemicals market represented the fastest expanding region, with a forecasted Compound Annual Growth Rate (CAGR) of 7.6% during the period from 2013 to 2023.
  • In the Middle East, Saudi Arabia, closely followed by Iran and the UAE, emerged as the top three countries in terms of cosmetics consumption.
  • China has been rapidly catching up with the United States in terms of cosmetics consumption, with an average annual sales growth of 15%. It is projected to reach $38 billion in sales this year.
  • In contrast to the global trend, China’s cosmetics and toiletries market shows that skincare products represent 40% of the total market, compared to less than 30% in the rest of the world.
  • The growth of Africa’s cosmetics industry and markets is being driven by the tripling of the continent’s middle class over the last 30 years, which now stands at an estimated 313 million people. Increased urbanization also contributes to this growth.
  • Euromonitor International predicts that Nigeria’s young and increasingly sophisticated population will drive industry sales to reach $620.2 million by 2022.
  • The Latin American beauty and personal care market was valued at $42 billion in 2022, representing 58% of the total market. It is home to over 2,000 cosmetics, toiletry, and fragrance manufacturers, making it the third-largest cosmetics and toiletries market globally.
  • The most preferred segment in the cosmetics market is the color and makeup segment, which represents slightly more than 18% of the total personal care market.
  • The cosmetics market in India is growing at an annual rate of about 20%, which is twice as fast as the growth rate in the US and European markets.

(Source: Cosmetic- Regulations)

Skincare Statistics by Gender Identity

MaleFemaleNon- binaryTrans* maleTrans* femaleAgenderPrefer not to answer
I have bought more beauty and skincare products over the last six months than I did previously32%37%38%33%75%33%18%
I’ve been purchasing more beauty and skincare products online in the past six months compared to before.39%48%38%50%0%67%36%
When shopping for beauty and skincare products online, I am more likely to buy brands/products I have used before48%62%38%33%50%67%27%
When shopping for beauty and skincare products online, I spend more time researching before buying than I would if I was shopping in-store44%60%38%42%0%67%36%
I am more likely to use beauty and skincare products when working in an office than I am when working remotely/at home44%57%50%17%25%33%18%
I spend more time styling my hair when I know I am going to be wearing a mask that covers most of my face36%33%25%25%50%33%9%
I spend more time applying eye makeup when I know I am going to be wearing a mask that covers the rest of my face27%37%25%17%50%33%18%
I spend more time on my skincare routine when I know I am going to be wearing a mask that covers most of my face31%36%19%42%25%33%9%
I usually put on make-up if I know I am going on video calls28%50%19%25%0%33%18%

Skincare Statistics – Consumer Behavior and Trends in Skincare Industry

Purchasing Habits

  • About 58% of skincare consumers prefer to purchase skincare products from physical stores, while 42% prefer online channels.
  • In a study, 63% of respondents reported buying skincare products at least once a month.

(Source: Statista, Mintel)

Product Preferences

  • Facial moisturizers are the most commonly used skincare product, with 70% of consumers incorporating them into their skincare routines.
  • Sunscreen is considered an essential skincare product, and 59% of consumers reported using sunscreen regularly.

(Source: NPD Group, Statista)

Brand Loyalty

  • About 62% of skincare consumers are brand loyal, meaning they tend to seek a specific brand for their skincare needs.
  • Among brand-loyal consumers, 41% cited product quality and effectiveness as the primary reason for their loyalty, followed by trust in the brand (21%) and positive reviews (18%).

(Source: Statista)

Influencing Factors

  • Social media plays a significant role in shaping skincare trends, with 71% of consumers stating that they discover new skincare products through social platforms.
  • Reviews and recommendations from friends, family, and influencers are highly influential, with 81% of consumers considering them when making skincare purchasing decisions.

(Source: Poshly, Mintel)

Nature and Organic Trends

  • The demand for natural and organic skincare products is increasing. In a survey, 59% of consumers expressed a preference for natural or organic skincare products.
  • Products with clean and transparent ingredient lists are gaining popularity, as 52% of consumers actively seek skincare products with recognizable ingredients.

(Source: Statista)

Skincare Statistics – Product Segmentation

Facial care

  • Facial cleansers are the most popular skincare product, with 72% of consumers using them regularly.
  • Moisturizers and creams for the face are widely used, with 68% of consumers incorporating them into their skincare routines.
  • Anti-aging products, such as serums and creams, are popular among older consumers. In a survey, 47% of respondents aged 45 and above reported using anti-aging skincare products.

(Source: Statista, Mintel)

Body Care

  • Body lotions and creams are the most commonly used body care products, with 65% of consumers regularly applying them.
  • Body washes and shower gels are also popular, with 54% of consumers incorporating them into their body care routines.
  • Specialty body care products, such as scrubs, body oils, and body masks, are gaining popularity, with 38% of consumers using them.

(Source: Statista)

Sun Care

  • Sunscreen is considered an essential skincare product, and 59% of consumers reported using sunscreen regularly.
  • After-sun care products, such as soothing lotions or gels, are used by 42% of consumers for post-sun exposure skincare.
  • Face serums and facial oils are increasingly incorporated into skincare routines, with 45% of consumers using them.
  • Exfoliating scrubs or peels are used by 37% of consumers as part of their skincare regimen.

(Source: Statista, Mintel)

Skincare Product Preferences and Formulations Statistics

  • Hyaluronic acid is a highly sought-after skincare ingredient, with a global market projected to reach USD 14 billion by 2032, driven by its hydrating and anti-aging properties.
  • The demand for natural and organic skincare products is growing. In a survey, 59% of consumers expressed a preference for natural or organic skincare products.
  • In a study, 54% of consumers actively seek skincare products with clean and transparent ingredient lists.
  • Creams and lotions are the most commonly used skincare formulations, preferred by 56% of consumers.
  • Facial oils have gained popularity, with 45% of consumers incorporating them into their skincare routines.
  • Gel-based formulations are also popular, especially for moisturizers and cleansers, due to their lightweight and non-greasy texture.

(Source:, Mintel, Statista)

Skincare Statistics – Concerns and Conditions


  • Acne affects approximately 9.4% of the global population.
  • 85% of people between the ages of 12 and 24 experience acne.

(Source: Global Burden of Disease Study, American Academy of Dermatology)

Aging and Wrinkles

  • 75% of women aged 40 and older report concerns about wrinkles and sagging skin.
  • In 2021, the global anti-aging market accounted for a revenue of USD 67.2 billion, and the market is expected to reach a revenue of USD 71.7 billion at the end of the year 2023.

(Source: Journal of Clinical and Aesthetic Dermatology, Statista)


  • Approximately 45% of people in the United States have some form of hyperpigmentation.
  • Melasma affects 5-6 million people in the United States.

(Source: American Academy of Dermatology)

Dry Skin

  • Dry skin affects around 50% of the global population.
  • In the United States, around 7.8 million children and 17.5 million adults have eczema, a condition that often causes dry skin.

(Source: International Journal of Cosmetic Science, National Eczema Association)

Sensitive Skin

  • Approximately 50% of the population worldwide considers their skin to be sensitive.
  • The prevalence of sensitive skin is higher in females (approximately 60%) compared to males (approximately 40%).

(Source: Journal of Clinical and Aesthetic Dermatology)


  • Rosacea affects an estimated 16 million people in the United States.
  • About 415 million people worldwide are affected by rosacea.

(Source: Journal of the American Academy of Dermatology)


  • Psoriasis affects approximately 2-3% of the global population.
  • In the United States, about 7.5 million people have psoriasis.

(Source: National Psoriasis Foundation)

Skincare Routine Trends

 Daily Skincare Routine Habits

  • According to a survey, 82% of women and 62% of men follow a daily skincare routine.
  • Cleansing and moisturizing are the most common skincare steps, with 85% of women and 67% of men incorporating them into their daily routines.

(Source: Statista)

Multistep Skincare Routines

  • The trend of multistep skincare routines, popularized by Korean beauty (K-beauty), has gained significant traction globally.
  • A survey found that 66% of women in the United States and 81% of women in South Korea follow a multi-step skincare routine.

(Source: Mintel)

Time and Money Spent on Skincare

  • On average, women spend around 13 minutes on their skincare routine, while men spend around 9 minutes.
  • The global spending on skincare products was estimated to be around $134.8 billion in 2020.

(Source: Statista)

Rise of Skincare Influencers

  • Skincare influencers on social media platforms like Instagram and YouTube have played a significant role in shaping skincare routine trends and product recommendations.
  • According to a survey, 60% of beauty consumers in the United States have tried a skincare product recommended by an influencer.

(Source: Forbes)

Skincare Statistics – Skincare and Technology

  • In a survey, 39% of skincare consumers stated that they would be interested in using technology such as apps or devices to monitor their skin’s health.
  • The global skincare devices market was valued at USD 11,862 million in 2021. It is expected to experience a compound annual growth rate of 11.2% between 2023 and 2032.
  • A study found that AI algorithms could accurately diagnose common skin conditions with a success rate of 95%.
  • According to a survey, 52% of skincare consumers expressed interest in personalized skincare solutions.
  • A survey revealed that 40% of beauty consumers in the United States would like to use virtual try-on technology for skincare products.
  • According to a survey, 32% of skincare consumers are interested in using wearable devices to track their skin’s health.

(Source: Statista,, Nature, Mintel, Poshly)

Skincare and Sustainability Statistics

  • The beauty and personal care industry produces an estimated 120 billion units of packaging each year.
  • In 2018, the global cosmetics industry produced over 142 billion units of packaging.
  • The beauty industry is responsible for 120 billion units of plastic packaging waste each year.
  • According to a survey, 54% of beauty and personal care consumers in the United States actively seek out products with sustainable packaging.
  • A study found that 64% of global beauty consumers consider a brand’s ethical and sustainable commitments when making purchasing decisions.
  • According to a survey, 63% of beauty consumers globally prefer to buy skincare products that are not tested on animals.
  • A survey found that 54% of global beauty consumers prefer skincare products made with natural or organic ingredients.

(Source: Zero Waste Week, McKinsey & Company, Deloitte, Nielsen)

Top Skincare Brands – Skincare Statistics


  • L’Oréal is one of the largest and most well-known skincare brands globally.
  • In 2020, L’Oréal reported total revenue of €27.99 billion ($32.59 billion) from its skincare and cosmetics division.

(Source: L’Oréal Annual Report)

Estée Lauder

  • Estée Lauder is a prominent skincare and cosmetics brand.
  • In the fiscal year 2021, Estée Lauder Companies reported net sales of $14.29 billion, which includes various brands under its portfolio, including Estée Lauder, Clinique, La Mer, and others.

(Source: Estée Lauder Companies Annual Report)


  • NIVEA, a brand owned by Beiersdorf, is globally recognized for its skincare products.
  • In 2020, Beiersdorf reported total sales of €7.03 billion ($8.19 billion), which includes its skincare and personal care divisions.

(Source: Beiersdorf Annual Report)


  • Neutrogena is a popular skincare brand known for its wide range of products.
  • Neutrogena is a subsidiary of Johnson & Johnson, a multinational healthcare company.
  • Johnson & Johnson reported total sales of $82.6 billion in 2020, which includes various product categories.

(Source: Johnson & Johnson Annual Report)


  • Olay, owned by Procter & Gamble (P&G), is a well-established skincare brand.
  • P&G reported net sales of $76.1 billion in the fiscal year 2020, which includes various brands under its portfolio, including Olay.

(Source: Procter & Gamble Annual Report)

Cosmetics Brands by Revenue (2022)

BrandRevenue (2022)
Estée Lauder$17.7B
Bath & Body$7.9B
Johnson & Johnson’s$7.7B
Natura & Co$7.1B

Wrap Up

The skincare industry is experiencing significant growth and evolving trends globally. The market is projected to reach a value of USD 212.96 billion by 2032, driven by factors such as increased grooming demand, online retail channels, sustainability preferences, and the popularity of natural and organic products. Skincare routines are becoming more elaborate, with multistep routines and personalized solutions gaining popularity.

Social media and influencers play a crucial role in shaping consumer behavior and product choices. Additionally, technological advancements, including AI algorithms and skincare devices, are revolutionizing the industry. Sustainability and ethical considerations are also influencing consumer purchasing decisions.

Leading skincare brands like L’Oréal, Estée Lauder, NIVEA, Neutrogena, and Olay continue to dominate the market, while other players like Unilever, Shiseido, and P&G also hold significant market shares. Overall, the skincare industry is thriving and adapting to meet the diverse needs and preferences of consumers worldwide.


What is the importance of skincare?

Skincare is essential for maintaining healthy skin. It helps to nourish, protect, and improve the appearance of the skin while preventing various skin issues.

What are the basic steps of a skincare routine?

The basic steps of a skincare routine typically include cleansing, toning, moisturizing, and applying sunscreen. Additional steps may include exfoliation, serums, and targeted treatments.

How much money is spent on skincare products annually?

The global skincare market was valued at around $145 billion in 2020 and is projected to reach approximately $189 billion by 2025.

Which country spends the most on skincare products?

The United States is the largest market for skincare products, followed by China and Japan.

What is the most popular skincare product category?

Facial care products, including cleansers, moisturizers, serums, and masks, are the most popular category within the skincare market.

Anurag Sharma

Anurag Sharma

He has been helping in business of varied scales, with key strategic decisions. He is a specialist in healthcare, medical devices, and life-science, and has accurately predicted the trends in the market. Anurag is a fervent traveller, and is passionate in exploring untouched places and locations. In his free time, he loves to introspect and plan ahead.