Table of Contents
Report Overview
The Global Pet Oral Care Products Market size is expected to be worth around USD 3199.3 Mn by 2034, from USD 1700.0 Mn in 2024, growing at a CAGR of 6.7% during the forecast period from 2025 to 2034.
The pet oral care products market is experiencing steady growth driven by increasing awareness of pet health and hygiene. According to Cornell University College of Veterinary Medicine, 80-90% of dogs over age three suffer from periodontal disease, emphasizing the urgent need for preventive care. Consequently, pet owners are increasingly investing in oral hygiene products.
Moreover, the market holds significant opportunities due to expanding e-commerce channels. As per Pet Food Processing, 51% of pet parents buy pet products online, while 47% shop in-store, indicating balanced distribution growth. This shift enables brands to reach wider audiences through digital platforms, driving product accessibility and consumer convenience.
In addition, government investment and regulatory frameworks are strengthening the market landscape. Various health authorities have introduced guidelines to ensure product safety and efficacy, promoting higher standards in pet oral care. These regulations boost consumer confidence and encourage innovation in formulation and packaging, fostering sustainable market expansion.
Key Takeaways
- The global pet oral care products market is projected to reach USD 3199.3 million by 2034, growing at a CAGR of 6.7%.
- 80-90% of dogs over age three suffer from periodontal disease, highlighting the need for preventive oral care.
- 51% of pet parents purchase pet products online, while 47% buy them in-store, showing balanced distribution channels.
- Toothpaste led the market in 2023 with over 29% share among product types.
- Dogs dominated the pet oral care market in 2022 with a 35.2% share.
- Veterinary hospitals accounted for 31% of the distribution channel market share in 2023.
- North America holds a 35.6% market share, valued at US$ 605.2 million.
Market Segmentation
By Product Type Analysis
In 2023, toothpaste was the leading product type in the pet oral care market, holding over 29% of the share. Alongside toothpaste, other products like toothbrushes, dental chews, water additives, breath freshener sprays, and dental wipes contribute to the market by addressing different pet dental needs. These varied options show how the market adapts to pet owners’ preferences, offering both active and passive ways to keep pets’ teeth healthy.
By Pets Analysis
Dogs dominated the pet oral care market in 2022, capturing the largest share of 35.2%. This is driven by growing awareness among dog owners about dental health and a wider availability of dog-specific oral care products like dental chews and enzymatic toothpaste. While cats hold the second-largest share, their market is smaller due to challenges in feline dental care. Horses and other pets form smaller, niche segments but are gradually growing as specialized pet care becomes more popular.
By Distribution Channel Analysis
In 2023, veterinary hospitals led the distribution channels for pet oral care products with a 31% market share. This is because pet owners trust veterinarians to recommend and provide high-quality dental care products. Preventive care and dental check-ups often include these products, making veterinary hospitals a key sales channel. Although private clinics, retail pharmacies, and online stores are growing, they have not yet matched the influence of veterinary hospitals. Specialized pet stores also represent a small but expanding part of the market.
Key Market Segments
By Product Type
- Toothbrush
- Toothpaste
- Dental Chews
- Water Additives
- Breath Freshener Spray
- Dental Wipes
- Other Product Types
By Pets
- Dogs
- Cats
- Horses
- Other Pets
By Distribution Channel
- Veterinary Hospitals
- Private Clinics
- Home Care
- Retail Pharmacies
- Online Stores
- Other Distribution Channels
Top Use Cases
- Preventing Dental Diseases: Pet oral care products help reduce plaque and tartar buildup, preventing common issues like gingivitis and periodontal disease in dogs and cats.
- Improving Overall Health: Maintaining oral hygiene in pets lowers the risk of systemic infections linked to poor dental care, supporting their overall well-being.
- Enhancing Breath Freshness: Products like dental sprays and wipes effectively control bad breath, improving pet-owner interaction and comfort.
- Supporting Veterinary Treatments: Veterinary-recommended oral care products complement professional dental cleanings and treatments for pets with dental problems.
- Convenient At-Home Care: Easy-to-use products such as dental chews and water additives provide pet owners with practical options to maintain their pets’ oral health regularly.
Major Challenges
High prices and low consumer awareness are major challenges for the pet oral care market. Many pet owners hesitate to buy these products regularly because of their cost, especially in places where pet healthcare is still new. Also, many consumers do not fully understand why pet oral care is important, which limits how much the market can grow. To overcome these barriers, companies need to focus on educating pet owners and offering more affordable options. This could encourage more people to care for their pets’ oral health and help the market expand.
Top Opportunities
The growing awareness of pet dental health is a key opportunity for the pet oral care market. Veterinarians and pet organizations are working hard to inform pet owners about the risks of poor dental care, such as gum disease and other health problems. As more people learn about these issues, they are more likely to buy products that protect their pets’ teeth. This increasing demand is expected to drive market growth and make regular dental care a standard part of pet ownership.
Emerging Trends
A major trend in the pet oral care market is the rising popularity of veterinary-recommended products. Pet owners trust products that are endorsed by vets because they believe these are more effective and safer for their pets. In response, manufacturers are partnering with veterinary experts to develop products that meet high health standards and truly help reduce dental problems like plaque and tartar. This vet endorsement helps brands stand out and builds consumer trust, shaping both how products are made and marketed.
Regional Analysis
North America leads the global pet oral care products market with a 35.6% share, valued at US$ 605.2 million. This dominance is driven by strong consumer awareness about pet dental hygiene and the presence of key players innovating continuously. Rising dental health issues in pets and increased veterinary spending also boost demand. Moreover, the trend of pet humanization encourages owners to prioritize preventive care, fueling market growth. Strategic availability of products in veterinary clinics and retail stores further supports wide consumer access in the region.
Report Development
- In Feb 2024, Supertails, a full-stack pet-care startup, raised Rs 125 crore in a Series B funding round to accelerate its growth.
- In Mar 2024, VetChip won the 2024 Purina Pet Care Innovation Grand Prize, recognizing its breakthrough in pet care technology.
- In Apr 2024, Ollie expanded its portfolio by acquiring an AI pet health screening company to enhance its pet wellness services.
- In Apr 2024, Dechra Veterinary Products strengthened its market position by acquiring STEM Animal Health, broadening its veterinary product offerings.
Conclusion
In summary, the pet oral care products market is poised for steady growth driven by increasing pet owner awareness, rising prevalence of dental diseases, and the growing trend of treating pets as family members. While challenges like high product costs and limited consumer knowledge remain, opportunities through education and affordable solutions can unlock significant market potential. Veterinary endorsements and innovative product developments further strengthen consumer trust and adoption. Overall, as more pet owners prioritize oral health, the market is set to expand with improved accessibility and evolving care practices.
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