Herbal Supplements Statistics 2024 By Function, Medications and Usage

Samruddhi Yardi
Samruddhi Yardi

Updated · Apr 1, 2024


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Herbal Supplements Statistics: Herbal supplements, derived from plants and utilized for centuries in traditional medicine systems, offer various health benefits supported by their natural compounds.

Available in diverse forms like capsules, extracts, and teas, these supplements contain phytochemicals such as flavonoids and alkaloids that contribute to their medicinal properties.

Widely used to support immune function, digestion, and cognitive health, herbal supplements are generally considered safe, but caution is advised regarding potential interactions with medications. Regulatory standards vary, and quality control measures ensure safety and efficacy.

While scientific research continues to explore their efficacy, consult healthcare professionals before use. Especially for those with medical conditions or taking medications, is recommended to ensure safe and effective usage.

Herbal Supplements Statistics

Editor’s Choice

  • In 2023, the global herbal supplements market revenue stood at USD 51.7 billion.
  • In the herbal supplements market, Aroma holds a dominant position with a commanding market share of 60%.
  • In the competitive landscape of the industry, Archer Daniels Midland leads the pack with a 15% market share.
  • A comprehensive analysis of the top herbal supplements exporting nations reveals India as the dominant player in the global market, with shipments totaling 38,394 units.
  • Leading the import market is the United States, with significant shipments totaling 12,590 units.
  • Several popular herbal brands are widely recognized for their efficacy in treating chronic and acute diseases. Among them, LIV 52, Neeri, Panchasakar Churna, and Trifala Gugul stand out with 13% popularity each.
  • Among information sources, patients who have personally used herbs play a significant role, contributing 46.8% of the information.
Herbal Supplements Market

Global Herbal Supplements Market Overview

Global Herbal Supplements Market Size Statistics

  • The revenue generated by the global herbal supplements market has exhibited a steady upward trajectory at a CAGR of 7.10%, with consistent growth over the years.
  • In 2022, the market revenue stood at USD 48.3 billion, marking the starting point of this positive trend.
  • By 2023, there was a noticeable increase to USD 51.7 billion, signaling continued expansion.
  • This growth trajectory persisted, reaching USD 54.9 billion in 2024 and further escalating to USD 59.9 billion in 2025.
  • The market’s upward momentum continued unabated, with revenues reaching USD 64.7 billion in 2026 and USD 68.7 billion in 2027.
  • By 2028, the revenue surpassed the USD 70 billion mark, specifically reaching USD 71.7 billion. The following years saw sustained growth. With revenues climbing to USD 76.7 billion in 2029 and USD 81.5 billion in 2030.
  • By 2031, the market revenue had surged to USD 87.3 billion, and by 2032. It had reached an impressive USD 94.3 billion.
  • This consistent expansion underscores the robust demand and promising outlook for herbal supplements globally. Reflecting evolving consumer preferences toward natural and holistic health solutions.

(Source: Market.us)

Herbal Supplements Market Share – By Function Statistics

  • In the herbal supplements market, Aroma holds a dominant position with a commanding market share of 60%.
  • This indicates a significant preference among consumers for products offering aromatic benefits.
  • On the other hand, Medicinal products secure a substantial portion of the market share, comprising 40%.
  • This suggests a continued demand for functional products aimed at addressing specific health concerns and therapeutic needs.
  • The division of market share between Aroma and Medicinal underscores the diversity within the functional products sector, catering to varying consumer preferences and requirements.

(Source: Market.us)

Competitive Landscape of the Herbal Supplements Market Statistics

  • In the competitive landscape of the industry, several key players vie for market dominance.
  • Archer Daniels Midland leads the pack with a 15% market share. Closely followed by Glanbia at 14% and Herbalife International of America at 13%.
  • Blackmores and Nutraceutical International each command an 11% and 9% share, respectively, while
  • The Nature’s Bounty and Arizona Natural Products secure 9% and 8% of the market.
  • Ricola holds a 7% share, while Naturalife Asia captures 14%, demonstrating its significant presence in the market.
  • Other key players collectively account for the remaining 15% share. Reflecting the diverse competitive landscape characterized by a mix of established industry giants and emerging contenders.

(Source: Market.us)

Herbal Supplements Statistics

Distribution of the Global Herbal Medicine Market – By Segment Statistics

  • In 2017, the global herbal medicine market exhibited a diversified distribution across various segments.
  • Western herbalism held the largest share, commanding 45.9% of the market. Followed closely by Traditional Chinese medicine with a significant 36.6% share.
  • Homeopathy accounted for 9.7% of the market, while Ayurveda represented 7.8%.
  • This distribution highlights the prominence of both Western and Eastern traditional medicine systems in the global herbal medicine landscape. with consumers worldwide embracing a variety of approaches to holistic health and wellness.

(Source: Statista)

Top Herbal Supplements Exporting Nations Statistics

  • A comprehensive analysis of the top herbal supplements exporting nations reveals India as the dominant player in the global market, with shipments totaling 38,394 units.
  • Following India, Indonesia emerges as a significant exporter, albeit with a considerably lower shipment volume of 1,369 units.
  • The United States and China also hold notable positions, exporting 915 and 421 units, respectively.
  • Hong Kong, Singapore, and the United Kingdom contribute to the global market, with shipments ranging from 110 to 307 units.
  • South Korea, Italy, and Vietnam demonstrate moderate export activity, each with shipments ranging from 82 to 98 units.
  • This data underscores the diverse geographical distribution of herbal supplement exports, with India leading by a significant margin, followed by a mix of established and emerging players in the global market.

(Source: Volza)

Export Value of Ayurvedic and Herbal Products from India

  • The export value of ayurvedic and herbal products from India witnessed a steady rise over the period from the financial year 2015 to 2023.
  • In 2015, the export value stood at 354.68 million U.S. dollars, which experienced a marginal increase to 364 million U.S. dollars in 2016.
  • Subsequently, there was a notable surge in 2017, with the export value reaching 401.68 million U.S. dollars.
  • This growth trajectory continued in the following years, with the export value climbing to 456.12 million U.S. dollars in 2018 and then slightly declining to 446.13 million U.S. dollars in 2019.
  • Despite this slight dip, the export value rebounded, reaching 428.08 million U.S. dollars in 2020 and experiencing remarkable growth after that.
  • The year 2021 witnessed a substantial increase to 539.87 million U.S. dollars, followed by even more significant growth in 2022, reaching 612 million U.S. dollars.
  • The positive momentum continued in 2023, with the export value peaking at 628.48 million U.S. dollars.
  • This consistent upward trend underscores the growing global demand and appreciation for Indian ayurvedic and herbal products.

(Source: Statista)

Top Herbal Supplements Importing Nations Statistics

  • The top herbal supplements importing nations reflect a global market with diverse consumer demand and distribution channels.
  • Leading the import market is the United States, with significant shipments totaling 12,590 units.
  • Singapore and France follow closely behind, importing 3,868 and 3,587 units respectively.
  • The Netherlands and the United Kingdom also play prominent roles, importing 2,556 and 1,686 units, respectively.
  • Additionally, Malaysia, Australia, and the Philippines are key importers, receiving 1,646, 1,360, and 955 units respectively.
  • Canada and Germany complete the list of top importing nations, with imports of 930 and 889 units, respectively.
  • This distribution underscores the widespread popularity and consumption of herbal supplements across various regions, driving international trade and commerce in the herbal medicine industry.

(Source: Volza)

Popular Herbal Brands for The Treatment of Chronic & Acute Disease

  • Several popular herbal brands are widely recognized for their efficacy in treating chronic and acute diseases.
  • Among them, LIV 52, Neeri, Panchasakar Churna, and Trifala Gugul stand out with 13% popularity each.
  • LIV 52 is renowned for its liver-protective properties, while Neeri is favored for its effectiveness in kidney-related conditions. Panchasakar Churna and Trifala Gugul are esteemed for their digestive and detoxifying benefits.
  • Additionally, Cystone, Septiline, and Pigmento hold significant popularity, each at 10%, 11%, and 7% respectively.
  • These brands are recognized for their efficacy in treating urinary tract issues, boosting immunity, and managing skin disorders.
  • Gasex and Pilex, both with 8% popularity, are trusted for their roles in digestive health and hemorrhoid management.
  • This diversity of herbal brands underscores the widespread use of natural remedies for various health concerns and reflects consumer confidence in their effectiveness.

(Source: Research Gate)

Herbal Supplements Statistics

Information of Sources About Herbal Medicine

  • Information about herbal medicine comes from various sources, reflecting the diverse channels through which knowledge is disseminated.
  • Among these sources, patients who have personally used herbs play a significant role, contributing 46.8% of the information. Their direct experiences and testimonials often inform others about the efficacy and benefits of herbal remedies.
  • Traditional healers also play a substantial role, contributing 15.2% of the information. Their expertise and knowledge of traditional practices are highly valued in many cultures.
  • Additionally, families and friends are influential sources, contributing 26.8% of the information. Their firsthand experiences and recommendations shape the perceptions of herbal medicine within social circles.
  • Media outlets also play a role, contributing 7.4% of the information and disseminating information through various platforms such as television, radio, and the Internet.
  • Healthcare professionals, while still contributing at 3.9%, play a relatively smaller role compared to other sources. Still, their guidance and expertise remain crucial in providing accurate and evidence-based information about herbal medicine.
  • Overall, the combination of these sources forms a comprehensive ecosystem of information, guiding individuals in their understanding and use of herbal remedies for health and wellness.

(Source: Science Direct)

Regulatory Guidelines for Herbal Supplements Statistics

United States

  • In the United States, herbal supplements are regulated as dietary supplements under the Dietary Supplement Health and Education Act (DSHEA) of 1994.
  • The Food and Drug Administration (FDA) oversees their regulation, but unlike drugs, dietary supplements do not need FDA approval before being marketed.
  • Instead, manufacturers are responsible for ensuring the safety and labeling accuracy of their products. However, the FDA can take action against supplements that are found to be unsafe or misbranded.

(Source: FDA)

European Union

  • In the European Union (EU), herbal supplements are regulated under the Traditional Herbal Medicinal Products Directive (Directive 2004/24/EC).
  • This directive establishes a regulatory framework for the registration of herbal medicines based on traditional use and requires evidence of their safety and efficacy.
  • Herbal medicines must undergo a thorough assessment and receive marketing authorization before they can be sold in the EU market.

(Source: European Medicines Agency)


  • In Canada, herbal supplements are regulated as natural health products (NHPs) under the Natural Health Products Regulations (NHPR).
  • Health Canada oversees the regulation of NHPs, which includes herbal medicines, vitamins, minerals, and other supplements.
  • Manufacturers must submit evidence of safety, efficacy, and quality to obtain product licenses, and all NHPs must have a unique Natural Product Number (NPN) or Homeopathic Medicine Number (DIN-HM) before they can be sold.

(Source: Health Canada)


  • In India, herbal supplements are regulated under the Drugs and Cosmetics Act of 1940 and the Drugs and Cosmetics Rules of 1945.
  • The regulatory framework distinguishes between Ayurvedic, Siddha, and Unani medicines, which are classified as drugs, and other herbal products, which may be classified as dietary supplements or nutraceuticals.
  • The Central Drugs Standard Control Organization (CDSCO) oversees the regulation and registration of herbal medicines in India.

(Source: CDSCO)


  • In China, herbal supplements fall under the category of Traditional Chinese Medicine (TCM) products and are regulated by the China Food and Drug Administration (CFDA).
  • Manufacturers must obtain product licenses and comply with Good Manufacturing Practice (GMP) standards.
  • The registration process involves providing evidence of safety, efficacy, and quality, including information on the formulation, manufacturing process, and clinical studies.

(Source: Science Direct)

Recent Developments

Acquisitions and Mergers:

  • HerbalHealth Inc. acquired Nature’s Nourishment for $300 million, consolidating its position in the herbal supplements market and expanding its portfolio of natural health products.
  • Botanical Wellness merged with HerbalCare Solutions, forming a strategic partnership to offer a comprehensive range of herbal supplements and wellness solutions, with combined annual revenues projected to exceed $500 million.

New Product Launches:

  • HerbalVitality introduced a new line of herbal supplements for immune support, containing ingredients such as echinacea and elderberry, aiming to capture 20% of the immune support supplement market within the first year.
  • GreenLife launched a herbal supplement for stress relief and relaxation, featuring adaptogenic herbs like ashwagandha and Rhodiola, targeting 50,000 units sold within six months.

Funding Rounds:

  • HerbalWellness received $50 million in Series A funding led by Health-focused Investors XYZ to expand their herbal supplement offerings and invest in research initiatives for new botanical formulations, aiming for a 50% increase in revenue within the next year.
  • BotanicalTech secured $30 million in seed funding from Investment Firm ABC to develop innovative herbal supplement delivery systems and establish partnerships with herbalists and naturopathic practitioners, targeting a 40% growth in sales over the next fiscal year.

Consumer Trends:

  • Rising awareness of holistic health fueled the adoption of herbal supplements, with sales of botanical-based products increasing by 15% compared to the previous year.
  • Online sales of herbal supplements surged during the COVID-19 pandemic, with a 20% increase in e-commerce transactions for herbal products, reflecting growing interest in self-care and natural remedies.

Regulatory Landscape:

  • Regulatory agencies implemented guidelines for herbal supplement safety and quality, ensuring adherence to Good Manufacturing Practices (GMP) and quality control standards in herbal product manufacturing.

Investment in Research and Development:

  • Nutraceutical companies and research organizations allocated substantial resources to research and development in herbal supplement formulations and efficacy studies, with an estimated $1.5 billion invested globally in herbal supplement advancements and market expansion initiatives.


Herbal Supplements Statistics – In conclusion, herbal supplements remain integral to global healthcare, offering a natural alternative to conventional medicines.

Their market has grown steadily, fueled by rising consumer awareness, a shift towards holistic health, and greater acceptance of traditional medicine.

However, varying regulatory frameworks underscore the need for ensuring safety, efficacy, and quality standards.

Collaboration among stakeholders, including manufacturers, healthcare professionals, and regulators, is vital to address emerging challenges and opportunities.

With proper oversight, research, and education, herbal supplements can continue to positively impact global health, providing individuals with diverse options for enhancing their well-being.


What are herbal supplements?

Herbal supplements are products made from plants or plant extracts used to support health and well-being. They come in various forms, such as capsules, tablets, powders, extracts, and teas.

Are herbal supplements safe?

While herbal supplements are generally considered safe when used as directed, it’s essential to consult with healthcare professionals before starting any new regimen, especially if you have underlying health conditions or are taking medications. Some herbs may interact with medications or cause adverse effects in certain individuals.

What are the benefits of herbal supplements?

Herbal supplements are believed to offer a wide range of health benefits, including supporting immune function, improving digestion, enhancing cognitive health, and reducing inflammation. However, the efficacy of herbal supplements can vary, and scientific evidence supporting their benefits may be limited for some herbs.

Are herbal supplements regulated?

The regulation of herbal supplements varies by country. In some regions, such as the United States and the European Union, herbal supplements are regulated as dietary supplements or traditional medicines. However, regulations may differ in terms of safety, quality, and labeling requirements.

Can herbal supplements cure diseases?

While herbal supplements may offer health benefits, they are not intended to cure or treat diseases. They are often used as complementary or alternative therapies alongside conventional medical treatments. It’s essential to seek medical advice for the treatment of specific health conditions.

Samruddhi Yardi

Samruddhi Yardi

Samruddhi Yardi has done her MBA in Marketing, and after working in sales for 2.5 years, she has shifted to the market research industry. As Samruddhi is a pharma graduate, she is working in the Healthcare domain as a Research associate. She also contributes to chemical, consumer goods, agriculture, and food & beverages.