Gen Z Is Unafraid to Challenge the Status Quo and Fight

Anurag Sharma
Anurag Sharma

Updated · Oct 17, 2023


At Media, we strive to bring you the most accurate and up-to-date information by utilizing a variety of resources, including paid and free sources, primary research, and phone interviews. Learn more.
Advertiser Disclosure

At Media, we strive to bring you the most accurate and up-to-date information by utilizing a variety of resources, including paid and free sources, primary research, and phone interviews. Our data is available to the public free of charge, and we encourage you to use it to inform your personal or business decisions. If you choose to republish our data on your own website, we simply ask that you provide a proper citation or link back to the respective page on Media. We appreciate your support and look forward to continuing to provide valuable insights for our audience.

According to Gen Z Statistics, Generation Z, often referred to as Gen Z, is the demographic cohort that follows the millennials and is generally defined as the generation born between the mid-1990s and the early 2010s. While there is no universally agreed-upon timeline for exact birth years, Gen Z is typically considered to include individuals born from around 1995 to 1010.

Editor’ Choice

  • Generation Z comprises approximately 26% of the global population.
  • The birth years for Generation Z typically range from the mid-1990s to the early 2010s. However, there is no universally agreed-upon definition for the exact birth year range.
  • Generation Z is the most racially and ethnically diverse generation in the United States, with 48% being non-white.
  • Around 95% of Generation Z owns or has access to a smartphone, making them the first truly “digital native” generation.
  • Generation Z is highly active on social media platforms, with 98% of individuals aged 18-24 using at least one social media platform regularly.
  • In terms of education, 59% of Generation Z plans to pursue a college degree.
  • Approximately 61% of Generation Z is concerned about the environment and believes that companies should take more action to address climate change.
  • Mental health issues are a significant concern for Generation Z, with 91% reporting experiencing symptoms of stress and anxiety.

Generation Z General Statistics

  • There are currently 68.6 million Generation Zs living in the US.
  • 64% use Instagram at least once daily.
  • climate change is Gen Z’s greatest fear and they are more likely than other generations to seek therapy or mental health services for treatment.
  • Over one-third of social media influencers belong to Generation Z.
  • 40% of Gen Zs say they plan on leaving their job within the next two years.
  • Gen Z will become the majority non-white by 2026 in the US.
  • 44% of Gen Zs grew up living with parents holding bachelor’s degrees or higher by 2019 compared to only 33% of millennials in 2003.
  • over a third are either employed (part- or full-time), self-employed, or students; 51% still attend school full-time and are 51% still students.
  • With many postponing parenthood until later on in life, only 11% have married or had children before entering adulthood.
  • 55% of Generation Zs say they are extremely interested in environmental issues.
  • 36% of Gen Zs were involved in some form of political activism in 2020.
  • Generation Z is the largest generational cohort, comprising approximately 32% of the global population.
  • The global population of Generation Z is estimated to be around 2 billion people.

Population Size and Age Distribution of Generation Z

  • Generation Z is generally defined as individuals born between the mid-1990s and the early 2010s.
  • The birth year range for Generation Z is commonly considered to be from 1997 to 2012.
  • As of 2023, the current age range for Generation Z is approximately 11 to 26 years old.
  • The age distribution within Generation Z varies based on the specific year and region. However, a rough estimate suggests that the majority of Generation Z individuals would fall within the 15 to 24 age group.
  • The global population of Generation Z is estimated to be around 2 billion people.
  • In the United States, Generation Z is estimated to have a population of approximately 67 million as of 2021.
  • Generation Z makes up a significant portion of the global and national populations. In many countries, they represent around 25% to 30% of the total population.
Gen Z

Education and Employment Trends among Generation Z


  • Among 18- to 21-year-olds who were no longer in high school in 2022, 57% of Generation Z were enrolled in a two-year or four-year college.
  • In comparison, 52% of Millennials in 2003 and 43% of Generation X in 1987 were enrolled in college at the same age.
  • Second-generation Hispanic youth within Generation Z are less likely to drop out of high school and more likely to attend college than foreign-born Hispanic youth.

Parental Education

  • In 2019, 44% of Generation Zers ages 7 to 17 were living with a parent who had a bachelor’s degree or higher education.
  • This is higher than the 33% of Millennials who had a parent with a bachelor’s degree or higher when they were the same age.


  • Among Gen Z teens (ages 15 to 17) in 2021, only 18% were employed.
  • In comparison, 27% of Millennial teens in 2002 and 41% of Gen Xers in 1986 were employed at the same age.
  • Among young adults ages 18 to 22, 62% of Generation Z were employed in 2022. This is lower than the employment rates of 71% for Millennials and 79% for Gen Xers when they were a comparable age.

Internet and Social Media use among Gen Z

  • Approximately 98% of Generation Z (ages 13-24) individuals use the internet regularly.
  • On average, Gen Z spends about 6 hours and 40 minutes online each day.
  • Popular online activities among Gen Z include social media, streaming videos, online gaming, and browsing the web.
  • Gen Z is the most active generation on social media, with around 90% having at least one social media account.
  • The most popular social media platforms among Gen Z include Instagram, Snapchat, TikTok, and YouTube.
  • Gen Z individuals spend an average of 2 hours and 55 minutes per day on social media platforms.
  • Instagram is the preferred social media platform for brand discovery and product research among Gen Z, with 80% of users following at least one brand.
  • Around 45% of Gen Z individuals have taken steps to protect their online privacy, such as using private browsing or clearing their browser history.
  • Gen Z is more likely to prioritize platforms that prioritize privacy and data security.
  • Cyberbullying is a significant concern for Gen Z, with around 59% reporting having witnessed someone being bullied online.

Shopping Habits of Gen Z

  • 81% of Gen Zers conduct online research before making a purchase.
  • 85% of Gen Zers read reviews before making a purchase decision.
  • 62% of Gen Zers prefer to see reviews from people they know or trust.
  • 70% of Gen Zers use their smartphones for shopping.
  • 62% of Gen Zers are comfortable with mobile-only checkouts.
  • 51% of Gen Zers have made a purchase directly through a social media platform.
  • 72% of Gen Zers prefer to shop in physical stores.
  • 80% of Gen Zers like to see, touch, and try products before purchasing.
  • 47% of Gen Zers are more likely to buy a product if they can personalize it in-store.
  • 66% of Gen Zers have made a purchase based on a recommendation from a social media influencer.
  • 63% of Gen Zers follow influencers on social media to discover new products.
  • 59% of Gen Zers say that they trust influencers more than traditional celebrities.
  • 67% of Gen Zers say that discounts and promotions influence their purchasing decisions.
  • 60% of Gen Zers are more likely to purchase from a brand that supports causes they care about.
  • 50% of Gen Zers believe it is important for brands to take a stand on social issues.
Anurag Sharma

Anurag Sharma

He has been helping in business of varied scales, with key strategic decisions. He is a specialist in healthcare, medical devices, and life-science, and has accurately predicted the trends in the market. Anurag is a fervent traveller, and is passionate in exploring untouched places and locations. In his free time, he loves to introspect and plan ahead.