FemTech Market Surpasses USD 59.4 Billion In 2023, Aiming For USD 127.1 Billion By 2033

Trishita Deb
Trishita Deb

Updated · Jun 25, 2024


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The FemTech Market, encompassing technology solutions designed specifically for women’s health, is poised for significant growth. With a current valuation of USD 59.4 billion in 2023, the market is projected to reach USD 127.1 billion by 2033, reflecting a compound annual growth rate (CAGR) of 7.9% during the forecast period from 2024 to 2033. This rapid expansion underscores the increasing demand for innovative healthcare solutions tailored to women’s unique needs.

Women’s health technology, commonly known as FemTech, is emerging as one of the fastest-growing and well-funded segments within the digital health industry. FemTech encompasses a broad range of digital health software and technology-enabled services specifically designed to address the unique biological needs of women. These needs cover general health and wellness as well as reproductive health, including fertility, pregnancy, and nursing care. Key sectors within FemTech include maternal and child care, family planning, fertility management, and menstrual health, along with biomedical devices and applications addressing invasive reproductive health issues.

As global awareness of women’s health issues increases, the adoption of FemTech is expanding. The destigmatization of women’s health topics, such as menstruation, has led to more open discussions and acceptance, particularly in developed countries. However, FemTech faces challenges in reaching underdeveloped regions where social stigmas around women’s health persist.

FemTech Market Growth

The growth of FemTech is further supported by women’s increased access to technology. Female working professionals form a significant consumer base for FemTech products and services. Additionally, the widespread availability of computers and mobile devices in households has provided women with greater access to technology. Consequently, the market’s growth rate during the forecast period is expected to surpass that of the historical period.

Overall, the FemTech market is poised for substantial growth as it continues to address the specific health needs of women and overcome existing social and technological barriers.

Key Takeaways

  • Market Size: FemTech Market size is expected to be worth around USD 127.1 Billion by 2033 from USD 59.4 Billion in 2023.
  • Market Growth: The market growing at a CAGR of 7.9% during the forecast period from 2024 to 2033.
  • Type Analysis: In 2023, the Products segment held a dominant market position, capturing more than a 62.4% share.
  • Application Analysis: Pregnancy and Nursing care segment held a dominant market position, capturing more than a 49.5% share.
  • End-Use Analysis: Direct-To-Consumer segment held a dominant market position, capturing more than a 56.4% share.
  • Regional Analysis: North America held a dominant market position, capturing more than a 29.7% share and holds USD 17.6 Billion market value in 2023.
  • Investment and Funding: The FemTech sector is attracting significant investment from venture capitalists and private equity firms, fostering the development of new products and expanding market reach.
  • Supportive Policies: Government initiatives and policies that prioritize women’s health are boosting the adoption and development of FemTech solutions.
  • Challenges in Developing Regions: Despite growth, FemTech faces challenges in reaching underdeveloped countries where social stigmas around women’s health still exist, limiting market penetration.
  • Professional Women as Key Consumers: Female working professionals represent a significant consumer base for FemTech products and services, supported by their increasing access to technology.
  • Digital Access: The proliferation of computers and mobile devices has provided women with greater access to technology, further driving market growth.
  • Future Outlook: The market is poised for continued growth as it addresses specific health needs of women and overcomes social and technological barriers, with the pace of progress expected to be higher in the forecast period compared to the historical period.

FemTech Market Statistics

  • Investment: Over $1 billion was invested in FemTech startups in 2020, highlighting the increasing interest in this sector.
  • Global Reach: The FemTech industry covers a wide range of health issues including reproductive health, pregnancy and nursing care, pelvic and uterine healthcare, general healthcare, and menstrual care, impacting women globally.
  • Digital Health Tools: 58% of women have used digital health tools like apps and wearables to manage their health, emphasizing the role of technology in this market).
  • Menstrual Products: The global menstrual products market, a segment of FemTech, was valued at $21.9 billion in 2021 and is expected to reach $31.7 billion by 2028, growing at a CAGR of 5.7%.
  • Startups: There are over 200 startups globally focused on FemTech, addressing various aspects of women’s health and wellness.
  • Healthcare Access: 70% of women report that FemTech solutions have improved their access to healthcare services.
  • Pregnancy and Nursing Care: This segment of FemTech is expected to grow at a CAGR of 16% from 2020 to 2027, driven by increasing awareness and adoption of digital health tools.
  • Reproductive Health: FemTech products focusing on reproductive health, including fertility tracking and contraception, are projected to generate $2.3 billion in revenue by 2025.
  • Telehealth: The use of telehealth services among women has increased by 45% since 2019, driven by FemTech innovations.
  • Mental Health: FemTech solutions addressing women’s mental health are growing, with a projected market size of $3.3 billion by 2027.
  • Pelvic and Uterine Health: This segment is expected to grow at a CAGR of 14% from 2020 to 2027, with increasing adoption of diagnostic and therapeutic devices.
  • Funding Growth: FemTech startups saw a 10% increase in funding in 2021 compared to the previous year, reflecting growing investor confidence.
  • Consumer Adoption: 65% of women aged 18-34 use FemTech solutions, indicating high adoption rates among younger demographics.
  • Global Impact: FemTech solutions have the potential to address 80% of common health issues faced by women, improving health outcomes globally.

Key Players Analysis

  • Flo Health Inc.: In March 2024, Flo Health Inc. launched a new AI-driven feature that offers personalized health insights and predictions for menstrual cycles, ovulation, and overall health management. This update aims to enhance user experience by providing more accurate and tailored advice based on individual health data, leveraging advanced machine learning algorithms.
  • Natural Cycles USA Corp: In January 2024, Natural Cycles USA Corp introduced a groundbreaking integration with wearable devices, allowing continuous body temperature monitoring. This innovation enhances the app’s accuracy in predicting fertility windows and provides users with real-time health data, making it a more comprehensive tool for reproductive health management.
  • Glow Inc.: In April 2024, Glow Inc. announced a strategic partnership with major telehealth providers to integrate their fertility tracking capabilities with telehealth consultations. This move aims to provide seamless access to reproductive health experts and personalized care plans, enhancing the overall user experience and health outcomes.
  • Clue by Biowink GmbH: In February 2024, Clue by Biowink GmbH unveiled a new feature that incorporates mental health tracking into its app. This addition helps users monitor their emotional well-being alongside their menstrual health, offering holistic health insights and support for managing both physical and mental health.
  • Google Inc.: In May 2024, Google Inc. acquired a FemTech startup specializing in AI-driven health analytics. This acquisition aims to integrate advanced health monitoring features into Google Fit, providing users with comprehensive health insights and personalized recommendations based on their health data.
  • Apple Inc.: In June 2024, Apple Inc. launched a new health monitoring feature in Apple Health specifically designed for women’s health. This update includes menstrual cycle tracking, fertility predictions, and a mental health assessment tool, aiming to offer a more inclusive health monitoring system for women.
  • Withings: In March 2024, Withings announced the launch of their new multiscope device at CES 2024. This device enables at-home health checkups by measuring various vitals, including blood pressure, heart rate, and respiratory functions. It is particularly useful for individuals with chronic conditions who require regular health monitoring.

Emerging Trends.

  • Integration of AI and Big Data: AI and big data technologies are expected to enhance FemTech products by providing more accurate health insights. The use of AI in healthcare could save over $150 billion annually by 2026 through improved diagnostics and personalized treatment plans.
  • Telehealth Services: Telehealth platforms integrating FemTech solutions have seen a surge, particularly due to the COVID-19 pandemic. Telehealth usage increased by 38 times from pre-pandemic levels, indicating a significant shift towards remote healthcare services.
  • Mental Health Solutions: The market for mental health apps, including those focused on women’s mental wellness, reached $4.2 billion in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 17.6% through 2028.
  • Wearable Technology: The market for wearables tailored for women’s health is growing rapidly, with an expected market size of $20 billion by 2025. These devices monitor various health metrics, including menstrual cycles and ovulation periods.
  • Personalized Nutrition and Fitness: Personalized nutrition and fitness programs for women are becoming more prevalent, with the global market for personalized nutrition expected to reach $11.5 billion by 2025, growing at a CAGR of 15.7%.
  • Innovative Reproductive Health Solutions: Advances in reproductive health technologies are making fertility tracking and at-home fertility tests more accessible. The fertility tracking market alone is expected to reach $400 million by 2026.
  • Corporate Wellness Programs: FemTech solutions are increasingly integrated into corporate wellness programs, which is a $55 billion industry. These programs often include health tracking, fitness challenges, and mental health support.
  • Funding and Investment Growth: Investments in FemTech startups have surged, with over $1 billion raised in 2021 alone. This influx of capital is expected to continue as investors recognize the market’s potential.
  • Regulatory Support: Government and health organizations are providing increased support for FemTech innovations. For instance, the U.S. FDA has fast-tracked several FemTech products, acknowledging their importance in public health.

Use Cases

  • Menstrual Health Tracking: FemTech apps like Clue and Flo provide women with tools to track their menstrual cycles, predict ovulation, and monitor symptoms. These apps are used by millions globally to manage menstrual health more effectively, offering personalized insights and health advice based on user data.
  • Fertility and Pregnancy: Apps such as Ovia and Ava assist women in tracking fertility and pregnancy. These tools provide insights into fertility windows, help with pregnancy planning, and offer health tips throughout pregnancy. They utilize data analytics to offer personalized recommendations.
  • Telehealth for Women: Telehealth platforms like Maven Clinic provide women with access to healthcare professionals specializing in gynecology, pregnancy, and mental health. These services became particularly crucial during the COVID-19 pandemic, facilitating remote consultations and continuous care.
  • Mental Health Support: Platforms like Woebot offer AI-driven mental health support tailored specifically for women. These apps provide cognitive-behavioral therapy (CBT) techniques and support for stress, anxiety, and depression, accessible anytime via smartphone.
  • Wearable Health Devices: Wearables like Bellabeat track various health metrics such as activity levels, sleep patterns, and menstrual cycles. These devices provide women with detailed health data, helping them make informed decisions about their well-being.
  • Personalized Nutrition: Apps like MyFitnessPal and Noom offer personalized nutrition advice based on individual health data and goals. These platforms help women manage their diet and exercise plans, contributing to overall health and wellness.
  • Reproductive Health Testing: Companies like Modern Fertility offer at-home fertility tests that provide women with detailed information about their reproductive health. These tests are convenient and affordable, allowing women to monitor their fertility status without visiting a clinic.
  • Corporate Wellness Programs: Companies are incorporating FemTech solutions into their wellness programs to support female employees. These programs often include health tracking, fitness challenges, and mental health resources, promoting a healthier workforce.
  • Menopause Management: Apps like Caria focus on menopause management, offering tools to track symptoms, access educational content, and connect with health professionals. These apps help women navigate menopause with personalized advice and support.
  • Sexual Health Education: Platforms like Bedsider provide sexual health education and resources, helping women make informed decisions about contraception and sexual health. These platforms are widely used to improve awareness and access to sexual health information.


The FemTech market, focusing on technology for women’s health, is experiencing rapid growth. Valued at USD 59.4 billion in 2023, it is expected to reach USD 127.1 billion by 2033, growing at a CAGR of 7.9%. This expansion is driven by increased awareness and acceptance of women’s health issues, supported by innovations in digital health solutions. Key sectors include maternal health, family planning, and menstrual care, with notable growth in telehealth, AI integration, and wearable technologies tailored for women. Despite growth, challenges remain in underdeveloped regions due to social stigmas. Overall, FemTech is poised for significant advancement, addressing specific health needs and leveraging technological advancements globally.

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Trishita Deb

Trishita Deb

Trishita has more than 8+ years of experience in market research and consulting industry. She has worked in various domains including healthcare, consumer goods, and materials. Her expertise lies majorly in healthcare and has worked on more than 400 healthcare reports throughout her career.

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