Handwashing Statistics 2025 By Proper Hygiene

Introduction

Handwashing Statistics: Handwashing is a simple yet vital practice for preventing the spread of infections and promoting health.

It involves washing hands with soap and water to remove dirt, bacteria, and viruses. Proper hand hygiene can reduce the risk of illnesses like flu, colds, and gastrointestinal diseases and is essential in healthcare settings to prevent hospital-acquired infections.

The World Health Organization estimates that washing hands with soap can reduce the risk of diarrhea by 47% and respiratory infections by 23%.

For effective handwashing, scrub all parts of the hands for at least 20 seconds, rinse with clean water, and dry with a clean towel or air dry.

Editor’s Choice

• The Hand Sanitizers Market size is expected to be worth around USD 25.5 Billion by 2032 from USD 14.2 Billion in 2022, growing at a CAGR of 6.2% resp.
• In 2015, approximately 67% of the world’s population had access to basic handwashing facilities, a figure that rose to 75% by 2022.
• Data from 2022 reveals significant disparities in home handwashing access, with Togo having the highest percentage, as 74% of its population lacks such facilities.
• From FY 2016 to FY 2022, access to basic handwashing facilities in Indian schools improved significantly, reaching 93.60% by FY 2022, reflecting ongoing efforts to enhance hygiene and health standards.
• The January 2021 Quantitative Handwashing Tracker Survey in England found that 22% always used soap and warm water for handwashing, while 8% used it most or some of the time.
• In 2019, the handwashing products market in France saw a wide range of consumer preferences, with the largest segment using standard handwashing products, accounting for approximately 24.9 million consumers.
• In 2020, handwashing practices in France varied by activity, with 79% of respondents washing their hands before cooking, showing strong hygiene awareness in food preparation.
• In early 2020, during the COVID-19 outbreak, demand for hand hygiene products surged, with hand gels experiencing a 19,038% increase in searches, emphasizing their role as a portable hygiene solution.

General Health & Hygiene Market Statistics

Global Personal Care Market Revenue

• The global personal care market has experienced steady growth over the years, with its revenue reaching approximately USD 245.16 billion in 2019.
• In 2020, the market saw a slight dip to USD 243.92 billion but rebounded in 2021, achieving USD 255.57 billion.
• The market continued to grow in 2022, with revenues rising to USD 258.89 billion.
• By 2023, the global personal care market revenue will reach USD 274.25 billion and is expected to increase further in the coming years.
• In 2024, the market is projected to generate USD 282.87 billion, followed by USD 291.6 billion in 2025.
• The growth trajectory continues with revenues expected to reach USD 301.43 billion in 2026, USD 312.38 billion in 2027, USD 319.14 billion in 2028, and is forecasted to reach USD 325.39 billion by 2029.
• This steady increase highlights the continued expansion of the personal care industry over the next decade.

(Source: Statista)

Revenue of the Personal Hygiene Market Worldwide – By Country

• In 2022, the personal hygiene market’s revenue varied across countries, with the United States leading at USD 8,985.36 million.
• China followed with USD 4,513.24 million, while India generated USD 3,323.06 million.
• Brazil and Japan earned USD 2,271.17 million and USD 2,175.21 million, respectively.
• Germany’s market revenue stood at USD 1,533.22 million, and the United Kingdom, Italy, and France reported USD 1,309.18 million, USD 1,216.98 million, and USD 1,172.74 million, respectively.
• Other notable countries include Thailand (USD 930.45 million), Canada (USD 775.7 million), Spain (USD 707.35 million), and Mexico (USD 585.66 million).
• Argentina’s revenue was USD 570.68 million, while the Philippines generated USD 469.86 million.
• Indonesia and Poland earned USD 459.58 million and USD 440.49 million, respectively.
• Australia and the Netherlands reported USD 418.66 million and USD 350.82 million.
• South Korea earned USD 343.22 million, and Switzerland had a revenue of USD 242.09 million.
• Malaysia, Portugal, and Belgium generated USD 227.42 million, USD 184.72 million, and USD 184.38 million, respectively.
• Hong Kong’s revenue stood at USD 166.12 million, followed by Vietnam at USD 162.04 million.
• Other countries like Austria, Sweden, Romania, Czechia, Greece, Norway, Singapore, Ireland, and Finland contributed revenues ranging from USD 151.62 million to USD 79.38 million.

(Source: Statista)

Handwashing Coverage Statistics

Handwashing Coverage Worldwide Statistics

• The global access to basic handwashing facilities has improved significantly between 2015 and 2022.
• In 2015, approximately 67% of the world’s population had access to basic handwashing facilities, a figure that rose to 75% by 2022.
• This represents a notable increase in the availability of essential sanitation infrastructure.
• Meanwhile, the proportion of the population with access to limited handwashing facilities decreased from 24% in 2015 to 17% in 2022, reflecting improvements in sanitation services and infrastructure in many regions.
• The percentage of people with no access to handwashing facilities remained relatively stable, dropping slightly from 9% in 2015 to 8% in 2022.
• This trend highlights global progress toward universal access to basic hygiene, although challenges persist, particularly in underserved areas where handwashing services remain limited or unavailable.

(Source: Statista)

Handwashing Coverage Worldwide – By Region Statistics

• The data from 2020 provides a detailed look at the access to basic handwashing facilities across different regions of the world.
• In Northern Africa and Western Africa, the majority of the population (91%) has access to basic handwashing facilities, with a very small proportion (3%) having no service and only 7% having limited access. This reflects relatively high access to handwashing facilities in these regions.
• In contrast, Central and Southern Asia presents a more varied picture, with 69% of the population having basic access, but a significant portion (28%) only having limited access, and 3% lacking any service.
• Oceania, on the other hand, shows a more evenly distributed situation: 36% of the population has basic handwashing facilities, while an equal 36% have no access at all, and 28% have limited access. This highlights substantial challenges in some parts of Oceania in terms of infrastructure for hygiene.
• Sub-Saharan Africa exhibits the most concerning data, with a significant 34% of the population lacking access to any handwashing facilities, while 40% have limited access and only 26% have basic facilities.
• This underscores the ongoing struggle in many parts of Sub-Saharan Africa to ensure widespread access to essential hygiene services, which is vital for improving public health and sanitation standards across the region.

(Source: Statista)

Countries with Lowest Access to Handwashing Facilities Worldwide Statistics

• The data from 2022 highlights significant disparities in access to handwashing facilities at home across various countries, with a particularly high proportion of the population lacking such facilities in certain regions.
• Togo has the highest percentage, with 74% of its population lacking access to handwashing facilities at home, followed closely by Liberia at 73% and Sierra Leone at 70%.
• Other countries in West and Central Africa also report similarly high figures, including Guinea-Bissau with 66% and Burkina Faso with 64%.
• The Central African Republic, another country in this region, has 61% of its population without handwashing facilities at home.
• In South America, Bolivia stands at 60%, while Zambia and Angola both report 58%.
• Senegal rounds out the list, with 56% of its population lacking access to handwashing facilities at home.
• These figures underscore the global challenge of improving basic sanitation and hygiene access, particularly in sub-Saharan Africa and parts of Latin America, where infrastructure and resources are limited.

(Source: Statista)

Schools with Basic Handwashing Facilities Statistics

• The availability of basic handwashing facilities in schools across India has seen a consistent and significant improvement from the financial year (FY) 2016 to FY 2022.
• In FY 2016, only 51.60% of schools had access to basic handwashing facilities, highlighting a considerable gap in hygiene infrastructure.
• This share steadily increased to 55.55% in FY 2017 and further to 58.09% in FY 2018, reflecting a growing emphasis on hygiene as part of school infrastructure development efforts.
• A remarkable leap was observed in FY 2019, where the share surged to 88.18%, signaling substantial investment and policy interventions aimed at improving sanitation facilities in educational institutions.
• The upward trend continued in subsequent years, with 90.24% of schools equipped with basic handwashing facilities by FY 2020.
• Despite challenges posed by the COVID-19 pandemic, further progress was made, with 91.99% of schools having such facilities in FY 2021.
• By FY 2022, the share reached 93.60%, underscoring sustained efforts to ensure better hygiene and health standards in schools.
• This data highlights the impact of targeted initiatives and policies in promoting hygiene awareness and improving the quality of educational infrastructure in India.

(Source: Statista)

Use of Various Methods for Handwashing Statistics

• The Quantitative Handwashing Tracker Survey conducted in England in January 2021 (Wave 4) revealed varying handwashing practices among respondents.
• For the most commonly reported method, soap and warm water, 22% of people stated they always use it, while 8% used it most of the time or sometimes.
• However, a significant 67% of individuals reported never using soap and warm water.
• Soap and cold water were used by 2% of respondents regularly, but 56% used it most of the time or sometimes, and 35% never opted for this method.
• The use of hand sanitizer wipes or gel showed a similar pattern, with only 1% consistently using it, while 54% used it most of the time or sometimes, and 38% never used hand sanitizer.
• Lastly, washing hands with water alone was the least common method, with no respondents reporting it as their regular practice, although 36% used it sometimes or most of the time, and a high 57% never washed with water alone.
• This data highlights the preferences and gaps in handwashing habits in England during the specified period, reflecting the widespread reliance on soap and water, as well as the need for further improvements in hygiene practices.

(Source: Food Standards Agency UK)

Most Used Handwashing Products Statistics

• In 2019, the handwashing products market in France saw a wide range of consumer preferences, with the largest segment using standard handwashing products, accounting for approximately 24.9 million consumers.
• Household soap, a staple for hand hygiene, was used by 12 million consumers.
• Specialized products also garnered significant usage, with 5.7 million consumers opting for hypoallergenic or neutral pH soaps and 4.7 million using products tailored for dry or oily skin.
• Antibacterial handwashing products attracted 3.6 million consumers, while 3 million people used antibacterial gels that require no rinse.
• Other categories, including those focused on specific benefits or formulations, had a smaller but notable consumer base, with 1.4 million people choosing “other” types of products.
• Among consumers seeking more natural or skin-friendly options, 2.7 million used paraben-free products, 2.1 million preferred soap-free varieties, and 3.9 million chose organic handwashing products.
• Lastly, demo-protector products, which may be aimed at sensitive skin or specific skin conditions, were used by 1.6 million consumers.
• These figures reflect a diverse consumer base in France, with a growing demand for specialized handwashing solutions catering to different skin types, sensitivities, and preferences.

(Source: Statista)

Liquid Handwashing Usage Statistics

2013-2015

• From 2013 to 2015, the usage of liquid handwash in Great Britain varied significantly across different frequencies of use.
• In 2013, the highest number of people (13.21 million) used liquid handwash 4 to 6 times a day, followed by 11.94 million people who used it 2 to 3 times a day.
• Meanwhile, 7.24 million people used it ten or more times a day, and 7.50 million used it 7 to 9 times a day. A smaller group of 4.75 million people used it once a day or less.
• In 2014, usage patterns remained largely consistent, with 13.73 million using it 4 to 6 times daily, while the number of people using it 2 to 3 times a day increased slightly to 12.16 million.
• The group using it ten or more times a day dropped to 6.80 million, and those using it 7 to 9 times a day rose marginally to 7.62 million. The number of people using it once a day or less also increased to 5.26 million.
• By 2015, the figures showed a similar trend with small fluctuations. The 4 to 6 times a day group remained the largest at 13.10 million, followed by 12.34 million using it 2 to 3 times a day.
• Those using it ten or more times a day remained consistent at 6.87 million, while those using it 7 to 9 times a day slightly decreased to 7.59 million. The once-a-day or less group remained stable at 5.22 million.

2016-2019

• In 2016, the number of people using liquid handwash ten or more times a day declined further to 6.71 million, while those using it 7 to 9 times a day dropped to 7.24 million.
• On the other hand, the 4 to 6 times a day group rose to 13.73 million, and the 2 to 3 times a day group increased to 12.51 million. The once-a-day or less group grew to 5.90 million.
• The trend continued into 2017, with the number of people using it 4 to 6 times a day reaching 14.07 million, while 12.72 million people used it 2 to 3 times a day.
• The group using it ten or more times a day dropped to 6.60 million, and those using it 7 to 9 times a day slightly increased to 7.71 million. The once-a-day or less group remained relatively stable at 5.84 million.
• In 2018, there was a slight increase in usage, with the number of people using it ten or more times a day rising to 7.24 million.

Moreover

• The group using it 7 to 9 times a day decreased to 7.42 million, while 4 to 6 times a day remained steady at 14.03 million. The number of people using it 2 to 3 times a day dropped slightly to 12.32 million, and those using it once a day or less decreased to 5.77 million.
• In 2019, the number of people using liquid handwash ten or more times a day increased to 7.54 million, and those using it 7 to 9 times a day grew to 8.03 million.
• However, the number of people using it 4 to 6 times a day dropped to 13.52 million, and the 2 to 3 times a day group declined to 11.09 million. The once-a-day or less category saw a further drop to 5.45 million.
• Overall, while the number of people using liquid handwash multiple times a day remained relatively high, there was a noticeable shift towards less frequent use over the years, particularly in the 4 to 6 times and 2 to 3 times categories.

(Source: Statista)

Use of Bars of Soap, Liquid Handwash and Hand Sanitisers

• In 2021, the number of users of bars of soap, liquid handwash, and hand sanitizers in Great Britain was categorized by frequency of use.
• The group of heavy users, defined as those who use these products regularly, numbered 20,653,760 people.
• Medium users who use these products with moderate frequency accounted for 11,819,600 individuals.
• Meanwhile, light users, who use bars of soap, liquid handwash, or hand sanitizers less frequently, totaled 13,506,920 people.
• This breakdown reflects a significant portion of the population engaging with hygiene products, with heavy users making up the largest group, followed by light and medium users.
• The data highlights a strong reliance on these products across Great Britain, with a clear skew towards regular usage among a large segment of the population.

(Source: Statista)

Time Spent During Handwashing Statistics

• The data from the Quantitative Handwashing Tracker Survey (Waves 1-4, April 2020–January 2021) reveals insights into the time spent washing hands by individuals in England.
• Across the four waves of the survey, the percentage of respondents who were unsure about the duration of their handwashing remained fairly consistent, with 18% in Wave 4 (15-18 January), 18% in Wave 3 (16-20 October), 15% in Wave 2 (10-14 July), and 14% in Wave 1 (10-13 April).
• In terms of specific time durations, a small proportion of individuals reported washing their hands for 1 minute or longer, ranging from 4% to 6% across the different waves.
• The majority of participants, however, reported washing their hands for between 20 and 59 seconds.
• The highest percentage of respondents fell within the 20-24 second range, with 31% in Wave 4, 33% in Wave 3, 35% in Wave 2, and 35% in Wave 1.

More Insights

• For those washing their hands for 30 to 59 seconds, the figures were 18% in Wave 4, 19% in Wave 3, and 19% in Wave 2, showing little variation over time.
• A smaller group of individuals, 4% to 6%, reported washing their hands for 25-29 seconds, while those washing their hands for 15-19 seconds ranged from 7% in Wave 4 and Wave 3 to 9% and 10% in Wave 2 and Wave 1, respectively.
• The percentage of respondents washing their hands for less than 10 seconds was consistently low, with only 4% to 5% of respondents reporting this duration across all waves.
• This data provides a detailed breakdown of handwashing behaviors reflecting the general trend of people washing their hands for around 20 to 30 seconds, with some variation across the different survey periods.

(Source: Food Standards Agency UK)

Handwashing During Various Tasks and Activities Statistics

Before Cooking/Preparing Food and Before Eating

• According to the data from Wave 4 of the Quantitative Handwashing Tracker Survey conducted in January 2021, the frequency of handwashing before cooking or preparing food and before eating in England shows significant variation.
• A majority of individuals, 68%, reported always washing their hands before cooking or preparing a meal, which indicates a strong adherence to hygiene practices in the kitchen.
• Meanwhile, 30% of people claimed to wash their hands most of the time or sometimes, and a small 2% stated they never wash their hands before preparing food.
• In contrast, handwashing before eating appears less consistent, with only 43% of respondents saying they always wash their hands before eating, which is notably lower than the frequency of handwashing before food preparation.
• However, a substantial 53% of respondents reported washing their hands most of the time or sometimes before eating.
• Only a small portion, 4%, admitted to never washing their hands before meals.
• This data highlights the general awareness and adherence to hand hygiene, particularly in the context of food preparation, while also pointing out the relatively lower consistency before eating.

(Source: Food Standards Agency UK)

After Handling Rubbish

• The data from the Quantitative Handwashing Tracker Survey, covering Waves 1 to 4 from April 2020 to January 2021, reveals consistent trends in handwashing behavior after handling rubbish in England.
• Across all waves, a significant majority of respondents, between 71% and 73%, reported always washing their hands after dealing with waste. This demonstrates a high level of adherence to hygiene practices when handling potentially contaminated materials.
• The proportion of individuals washing their hands most of the time or sometimes ranged from 25% to 27%, showing a stable pattern of occasional handwashing behavior
• Only a small fraction, consistently around 1% in all four waves, reported never washing their hands after handling rubbish, which indicates that hand hygiene in this context was largely observed.
• Overall, the data suggests a strong commitment to cleanliness and hygiene when it comes to handling rubbish, with little variation observed across the different months surveyed.

(Source: Food Standards Agency UK)

After a Trip Away from the Home

• The data from the Quantitative Handwashing Tracker Survey, conducted from April 2020 to January 2021 (Waves 1 to 4), provides insight into the frequency of handwashing after a trip away from the home in England.
• The percentage of individuals who reported always washing their hands upon returning home remained relatively high throughout the period, with figures ranging from 55% in April 2020 to 60% in January 2021. This suggests a steady level of awareness and practice of hand hygiene after leaving the home.
• The proportion of people who washed their hands most of the time or sometimes fluctuated between 34% and 41%, indicating that while many respondents consistently adhered to handwashing, a significant number did so occasionally or less frequently.
• The percentage of people who reported never washing their hands after a trip away from home decreased over time, from 4% in April 2020 to just 2% by January 2021, reflecting a growing commitment to hand hygiene.
• Overall, the data suggests a strong and increasing tendency towards washing hands after leaving the house, with a general decline in the number of individuals who neglected this practice.

(Source: Food Standards Agency UK)

After Contact with Animals

• The data from the Quantitative Handwashing Tracker Survey, covering Waves 2 to 4 from July 2020 to January 2021, illustrates the frequency of handwashing after contact with animals, including pets, in England.
• A relatively small proportion of respondents, 36% in July 2020 and 33% in January 2021 reported always washing their hands after interacting with animals, with a peak of 40% in October 2020.
• This indicates a moderate level of consistency in hand hygiene following pet contact, although the numbers are lower than those seen for other handwashing contexts, such as after food preparation.
• A larger portion of respondents, ranging from 52% to 58%, indicated they washed their hands most of the time or sometimes after handling animals, suggesting that while some degree of hygiene practice was common, it was not always consistently followed.
• The percentage of people who reported never washing their hands after animal contact remained fairly steady at 7% in both July 2020 and January 2021, with a slight decrease to 6% in October 2020.
• Overall, the data highlights a significant number of people washing their hands occasionally but also indicates that a substantial minority still fail to practice hand hygiene regularly after animal contact.

(Source: Food Standards Agency UK)

Demographics of Handwashing

Handwashing Frequency – By Age Group and Activity

• The data from June 2020 reveals the percentage of U.S. adults across different age groups who remember to wash their hands in various situations.
• The frequency of handwashing before eating at home was relatively high, with 75.6% of individuals aged 45-54 years reporting that they always wash their hands, while the lowest rate was observed in the 18-24 age group at 70.8%.
• Similarly, handwashing before eating at a restaurant was practiced by 75% of those in the 45-54 age group, with the 18-24 and 25-34 age groups having slightly lower rates at 65.2% and 65.6%, respectively.
• When it comes to food preparation at home, the highest adherence to handwashing was found in the 55-64 age group, with 90.9%, and the 18-24 age group had the lowest rate at 77%.
• Handwashing after using the bathroom at home was notably consistent across all age groups, with 91.1% of those aged 45-54 and 55-64 reporting handwashing, while the youngest age group (18-24) had 88%.
• In public settings, after using the bathroom, the percentages were even higher, with 96.7% of those aged 65-74 years reporting they wash their hands and the lowest at 90.7% in the 18-24 age group.
• Lastly, handwashing after coughing, sneezing, or blowing the nose was reported by 74.6% of individuals in the 55-64 age group, while younger adults in the 25-34 age group showed a lower frequency at 64%.
• This data highlights varying levels of adherence to hand hygiene across different age groups, with older adults generally displaying a higher likelihood of remembering to wash their hands in most situations.

(Source: Statista)

Handwashing Frequency – By Gender and Activity Statistics

• The data from June 2020 highlights differences in handwashing habits between men and women in various situations across the United States.
• Women were generally more consistent in washing their hands compared to men, particularly before preparing food at home, where 89.6% of women reported always washing their hands, compared to 81.5% of men.
• Similarly, before eating at home, 75.3% of women remembered to wash their hands, while 73.5% of men did so.
• Before eating at a restaurant, women again led, with 73.2% washing their hands, compared to 67.9% of men.
• In terms of hygiene after using the bathroom, women were more diligent both at home and in public. After using the bathroom at home, 91.4% of women reported washing their hands, compared to 87.8% of men.
• The difference was even more pronounced after using the bathroom in public, where 94.9% of women washed their hands, while 94.6% of men did so.
• When it comes to washing hands after coughing, sneezing, or blowing their nose, women were more likely to remember, with 76.6% of women reporting handwashing compared to 65.4% of men.
• Overall, the data reflects a consistent trend where women generally exhibited slightly higher handwashing rates than men across all scenarios.

(Source: Statista)

Handwashing Frequency – By Ethnicity and Activity Statistics

• The data from June 2020 reveals notable differences in handwashing habits among U.S. adults based on ethnicity.
• For handwashing before eating at home, Hispanic or Latino adults had the highest rate, with 75.9% reporting they always washed their hands, closely followed by Black, non-Hispanic adults at 80.6% and Multiracial, non-Hispanic adults at 84.8%. White, non-Hispanic adults had the lowest rate at 71.9%.
• When dining at a restaurant, Black, non-Hispanic adults again had the highest adherence, with 75.1% washing their hands, while White, non-Hispanic adults reported the lowest frequency at 68.6%.
• Handwashing before preparing food at home was consistently high across all groups, with Multiracial, non-Hispanic adults leading at 91.1%, followed by White, non-Hispanic adults at 86%, and Black, non-Hispanic adults at 85.6%.
• The data on handwashing after using the bathroom at home shows little variation, with Black, non-Hispanic adults washing their hands the most at 91.3% and White, non-Hispanic adults at 89.5%.
• When it comes to public restrooms, Multiracial, non-Hispanic adults showed the highest rate at 99.4%, compared to Black, non-Hispanic adults at 91.9% and White, non-Hispanic adults at 96.1%.
• Finally, the frequency of washing hands after coughing, sneezing, or blowing the nose was highest among Black, non-Hispanic adults at 83.2%, while White, non-Hispanic adults again had the lowest rate at 68.9%.
• Overall, the data suggests that while handwashing is common across all ethnic groups, some disparities exist, with Multiracial and Black, non-Hispanic adults generally reporting higher rates of handwashing than other groups.

(Source: Statista)

Systematic Handwashing Statistics

• In 2020, the French population demonstrated varying levels of consistency in handwashing across different situations, with certain activities seeing higher adherence than others.
• The highest proportion of respondents, 79%, reported washing their hands before cooking, highlighting a strong awareness of hygiene in food preparation.
• A similarly high percentage, 77%, washed their hands after using the toilet, underscoring the importance of hygiene in personal care.
• Before caring for a baby under six months, 75% of respondents remembered to wash their hands, reflecting the heightened concern for hygiene when handling infants.
• Handwashing before eating was practiced by 65% of individuals. In comparison, 63% made it a habit to wash their hands upon returning home, indicating good hygiene practices related to food consumption and daily routines.
• After taking public transport, 71% of respondents washed their hands, a practice likely influenced by concerns over germs and public exposure.
• In contrast, handwashing after petting an animal was less common, with only 40% of respondents reporting consistent hand hygiene in this context.
• The lowest frequency of handwashing was observed after blowing one’s nose, with just 37% of respondents adhering to this important hygiene measure.
• These figures highlight a clear trend where handwashing is more consistently practiced in situations perceived as higher risk or more directly related to food safety and personal care.

(Source: Statista)

Handwashing Products Sales Statistics

Leading Liquid Hand Soap Brands in the United States – Based on Sales

• In 2019, the U.S. liquid hand soap market was led by several prominent brands, with Softsoap securing the top spot with sales totaling $184.5 million.
• Close behind, Private label brands generated $179.3 million in sales, reflecting strong demand for store-branded hand soaps.
• Dial, another major player, achieved $89 million in sales, while its sub-brand, Dial Complete, garnered $78.5 million.
• Method, known for its environmentally friendly products, recorded $71.7 million in sales.
• Mrs. Meyers Clean Day, a brand popular for its natural ingredients and pleasant scents, generated $62.1 million in sales. Dr. Bronner’s Magic Soap, with its ethical and organic branding, saw $36.2 million in sales.
• Softsoap also had success with its specialized product lines, including the Softsoap Wowerful, which reached $14.6 million, and the Softsoap Aquarium Series, with $13.2 million.
• J.R. Watkins, known for its premium personal care items, achieved $13.6 million in sales.
• These figures highlight the strong competition in the liquid hand soap market, with both established brands and private labels making significant contributions to overall sales.

(Source: Statista)

Soap Products Sales in the United States – By Type

• In 2022, the U.S. soap market was dominated by several key product categories, with liquid body wash leading the pack at $3.64 billion in sales.
• This category represents the largest segment of the soap market, reflecting growing consumer preferences for liquid body wash over traditional bar soap due to its convenience and variety of formulations.
• Liquid hand soap followed, with $1.12 billion in sales, underscoring its continued popularity, particularly during and after the COVID-19 pandemic, as hygiene practices became more emphasized.
• Meanwhile, non-deodorant soap, a category encompassing bar soaps and other non-scented options, saw $1.22 billion in sales.
• This indicates a steady demand for basic soap products that cater to consumers seeking neutral or unscented options for personal care.
• These figures highlight the diverse preferences within the U.S. soap market, with liquid body wash maintaining a dominant position, while liquid hand soap and non-deodorant soap continue to hold significant shares as well.

(Source: Statista)

Leading Hand Sanitizer Brands in the United States – Based on Sales

• In 2019, the U.S. hand sanitizer market was led by a few key brands, with Private label products taking the largest share, generating $113.7 million in sales. This indicates a significant demand for store-branded hand sanitizers, which often offer cost-effective alternatives to name-brand products.
• Purell Advanced, one of the most well-known hand sanitizer brands, followed with $36.7 million in sales, maintaining a strong presence in the market.
• GermX, another prominent brand, recorded $18 million in sales, while Wet Ones, known for its hand wipes, achieved $17.7 million.
• Purell Advanced Naturals, an eco-friendly and natural option within the Purell brand, garnered $6.1 million in sales, reflecting growing consumer interest in products with more natural ingredients.
• The standard Purell brand, which includes its traditional hand sanitizers, earned $5 million in sales, while Nice ‘N Clean, a brand offering sanitizing wipes, made $2.2 million.
• Other smaller players included Everyone, with $2 million in sales; Wet Ones Big Ones, with $2 million; and Babygamics, which saw $1.7 million in sales.
• These figures highlight the competitive landscape in the hand sanitizer market, with Private labels and well-established brands like Purell leading the charge. In contrast, smaller and niche brands continue to cater to specific consumer needs.

(Source: Statista)

Sales Volume of Soap and Organic Surface-active Products in Bars and Cakes in the UK

• Between 2010 and 2022, the sales volume of soap and organic surface-active products in bars and cakes in the United Kingdom fluctuated significantly.
• In 2010, the volume was 43.1 million kilograms, and it saw a dramatic increase in 2011 to 102.9 million kilograms.
• The following years experienced some variation, with volumes reaching 100.4 million kilograms in 2012 and 92.2 million kilograms in 2013.
• In 2014, the volume was slightly higher at 92.5 million kilograms before a sharp spike in 2015, when sales surged to 312.9 million kilograms.
• This upward trend continued through 2016, with the volume increasing to 439.9 million kilograms, and it peaked in 2017 at 592.8 million kilograms.
• The volume remained strong in 2018, reaching 655.8 million kilograms, before dipping to 577.4 million kilograms in 2019.
• In 2020, the volume rebounded to 635.9 million kilograms, likely driven by increased demand for hygiene products during the pandemic.
• However, sales dropped in 2021 to 543.4 million kilograms before reaching 705.4 million kilograms in 2022, the highest recorded volume in the period.
• This data reflects the growing demand for soap and surface-active products over the years, particularly in response to hygiene awareness and changing consumer preferences.

(Source: Statista)

Sales Growth of Leading Vendors of Liquid Hand Soap in the United States

• In 2016, the U.S. liquid hand soap market saw significant sales growth for several key vendors, with The Caldrea Co. leading the pack, experiencing a notable 33.8% increase in sales compared to the previous year.
• Dr. Bronner’s Magic Soaps followed with a strong 21.3% growth, reflecting the rising consumer demand for organic and ethically produced hand soaps.
• The J.R. Watkins Co. also performed well, with sales up by 16.2%, while The Dial Corp. recorded a 16% increase, maintaining its position as a leading brand.
• Method Products, known for its environmentally friendly offerings, grew by 14%, and Seventh Generation saw a 9.6% increase, highlighting consumer interest in natural and sustainable personal care products.
• In contrast, some brands experienced declines in sales. Colgate Palmolive Co. had a modest growth of 1.5%, while Private-label products, which typically compete on price, saw a decrease of 7.5%.
• Delta Brands suffered a significant drop, with sales falling by 23.6%, and Reckitt Benckiser saw the steepest decline of all, with a 42.1% decrease in sales.
• These figures illustrate a dynamic market in 2016, with strong growth for niche, natural, and eco-friendly brands, while more traditional brands faced challenges, particularly those struggling with innovation or brand appeal.

(Source: Statista)

Impact of COVID-19

Frequency of Handwashing During the COVID-19 Pandemic Statistics

• During the 2020 COVID-19 pandemic, a significant portion of the French population adjusted their handwashing habits in response to heightened hygiene awareness.
• According to survey data, 64% of respondents reported washing their hands more often than before the lockdown, reflecting the increased emphasis on personal hygiene and the government’s recommendations to prevent the spread of the virus.
• Meanwhile, 31% of the population indicated that their handwashing frequency remained the same as before the lockdown, suggesting that these individuals were already following adequate hygiene practices.
• Only a small portion, 5%, reported washing their hands less often than before the pandemic, which may be indicative of certain challenges or inconsistencies in hygiene habits.
• Overall, the data highlights a substantial shift towards more frequent handwashing among the majority of the French population, driven by the pandemic’s focus on public health and hygiene.

(Source: Statista)

Handwashing Habits Caused by the COVID-19 Epidemic Statistics

• The handwashing habits of the Polish population underwent significant changes due to the COVID-19 epidemic in 2020, with many individuals increasing the frequency of their handwashing compared to pre-pandemic times.
• Before the epidemic, 19% of respondents reported washing their hands up to three times a day, but this dropped to only 4% during the pandemic.
• Similarly, the proportion of individuals washing their hands 4-5 times a day decreased from 27% before the epidemic to 15% during the pandemic.
• In contrast, a larger share of people increased their handwashing frequency, with 39% washing their hands 6-10 times a day, a figure that remained unchanged from before the epidemic.
• However, a noticeable shift occurred in the higher frequency categories: 14% of respondents reported washing their hands 11-15 times a day during the pandemic, a significant increase from just 6% before the pandemic.
• The most substantial increase was observed in the group washing their hands more than 16 times a day, which rose from 9% before the epidemic to 28% during the pandemic.
• This shift highlights the heightened emphasis on hygiene as a key preventive measure during the COVID-19 crisis, with many people adopting more rigorous handwashing practices to mitigate the spread of the virus.

(Source: Statista)

Handwashing as a COVID-19 Safety Measure – By Location Statistics

• As of September 2020, hand washing emerged as a crucial safety measure against COVID-19 across various locations in Indonesia, with notable variation in adherence based on the setting.
• The workplace saw the highest adherence, with 82.6% of respondents reporting that they washed their hands regularly as a preventive measure.
• Public service places followed closely, with 80.8% of individuals practicing frequent hand washing, reflecting efforts to maintain hygiene in government and public facilities.
• Malls and plazas also recorded high compliance, with 77.7% of respondents washing their hands regularly while shopping or engaging in activities in these commercial spaces.
• Worship places, such as mosques and temples, also saw a relatively high rate of hand washing, with 75.2% of respondents following hygiene practices.
• However, the adherence was notably lower in traditional markets and among street vendors, where only 51.4% of respondents reported regular hand washing.
• This suggests that, despite widespread hygiene campaigns, certain locations with less stringent enforcement or less access to facilities may have seen lower levels of compliance with recommended handwashing practices.

(Source: Statista)

Comparison of Hand Sanitizer Use Before/After Coronavirus

• As of February 2020, the COVID-19 outbreak in South Korea led to significant changes in the use of hand sanitizers and hand wash products among the population.
• According to survey data, 54% of respondents reported that they began using hand sanitizers or hand wash only after the outbreak, indicating a sharp increase in hygiene awareness and practices as a response to the pandemic.
• Additionally, 26% of respondents stated that they had been using these products both before and after the outbreak, suggesting that a portion of the population had already been maintaining good hygiene practices before the pandemic.
• Meanwhile, 21% of individuals reported that they neither used hand sanitizers nor hand wash before or after the outbreak, which could reflect either a lack of awareness or adherence to hygiene practices in those cases.
• Overall, the data highlights a clear surge in the use of hand sanitizers and hand wash products in South Korea as a direct result of the COVID-19 pandemic, with more than half of the population adopting these hygiene measures for the first time during the crisis.

(Source: Statista)

Soap Buying Trends Due to COVID-19

• From March 2020 to February 2021, consumer behavior in the United Kingdom showed a clear trend of increased purchasing of soap and handwash products due to the COVID-19 pandemic.
• In March 2020, 32% of respondents reported buying more soap and handwash, marking the initial surge in demand as the pandemic took hold.
• This figure rose steadily over the following months, with 40% of consumers purchasing more products in April 2020, followed by 41% in both May and June.
• The trend continued upward, reaching 42% in August 2020, as the virus persisted and hygiene protocols remained a key focus.
• By January 2021, 45% of respondents were buying more soap and handwash products, reflecting ongoing concerns about personal hygiene and the continued impact of the pandemic.
• The largest increase occurred in February 2021, when 52% of consumers reported purchasing more of these products, likely driven by heightened awareness and preventive measures as new variants of the virus emerged.
• This data highlights how the pandemic led to sustained and growing demand for hygiene products throughout 2020 and into 2021.

(Source: Statista)

Opinion on the Effectiveness of Hand Soaps against COVID-19

• In 2020, opinions on the effectiveness of hand soaps in preventing the spread of COVID-19 varied slightly across age groups in the United States, reflecting diverse perceptions based on age.
• Among individuals aged 18 to 29 years, 62% believed hand soaps were “very effective,” while 24% found them “somewhat effective.” A smaller percentage, 4%, considered them “not very effective,” 2% regarded them as “not effective at all,” and 8% were unsure or had no opinion.
• Similarly, 62% of those aged 30 to 44 years rated hand soaps as “very effective,” with 26% deeming them “somewhat effective.” In comparison, only 3% and 1% categorized them as “not very effective” and “not effective at all,” respectively. Meanwhile, 7% expressed uncertainty or held no opinion.
• The age group 45 to 54 showed a slightly lower percentage, with 59% viewing hand soaps as “very effective,” though a higher proportion, 33%, believed they were “somewhat effective.” Only 3% found them “not very effective,” none deemed them “not effective at all,” and 5% had no clear opinion.
• Among individuals aged 55 to 64 years, confidence in hand soaps was notably high, with 64% rating them as “very effective” and 28% as “somewhat effective.” Just 4% considered them “not very effective,” none labeled them as “not effective at all,” and only 4% remained undecided or neutral.
• For those aged 65 and older, 62% identified hand soaps as “very effective,” while another 33% viewed them as “somewhat effective.” Interestingly, this group reported no responses for “not very effective” or “not effective at all,” and only 3% were unsure or had no opinion.

(Source: Statista)

Key Trends

• In the early months of 2020, particularly from March to April, global interest in hand hygiene products surged dramatically due to heightened concerns about COVID-19.
• Hand gels experienced an extraordinary year-on-year search growth of 19,038%, reflecting their critical role as a convenient and portable option for maintaining hand hygiene in the absence of soap and water.
• Hand wipes also saw a significant rise in popularity, with a search growth of 3,032%, as they provided an effective means to clean hands and surfaces on the go.
• Traditional hand wash, an essential household item, recorded a substantial growth rate of 1,368%, emphasizing the public’s increased focus on hygiene practices at home.
• Baby wipes, while primarily used for infants, also gained traction, showing an 829% growth as they were repurposed for general cleaning during supply shortages.
• These trends underscore the global shift toward enhanced hygiene practices amid the pandemic and the growing reliance on diverse hand-cleaning solutions.

(Source: Statista)

The Economic Case for Universal Hand Hygiene Access in Least Developed Countries

• Improving domestic hand hygiene could save over 500,000 lives annually, yet 60% of people in least-developed countries (LDCs) lack access to basic handwashing facilities (HWFs) with soap and water at home.
• A study assessed the economic costs of providing universal access to these facilities across 46 LDCs between 2021 and 2030.
• The analysis combined data on households without HWFs, prices of facilities, soap, water, and promotional campaigns, using information from the WHO/UNICEF Joint Monitoring Programme and impact evaluations. Adjustments for inflation and purchasing power were included, with costs estimated using Monte Carlo simulation.
• It is estimated that achieving universal hand hygiene access in these 46 LDCs would require an investment of $12.2–$15.3 billion over ten years.
• Annually, $334 million would be needed for hand hygiene promotion (24% of the total annual cost) and an additional $233 million for reinforcing these campaigns (17%). Together, these costs amount to $0.47 per person per year in LDCs.
• Building HWFs, typically a drum with a tap and stand, would require $174 million annually (13%). Meanwhile, soap costs are estimated at $497 million annually (36%), and water costs at $127 million (9%).
• Behavioral change campaigns for households without HWFs represent 4.7% of median government health expenditures in these countries and just 1% of their annual foreign aid.
• Funding these initiatives requires collaboration between governments and partners. Costs can be reduced through economies of scale, integrated health campaigns, and innovations to make soap affordable for low-income households.

(Source: BMJ Global Health)

Recent Developments

Acquisitions and Mergers:

• Procter & Gamble Acquires T3 Micro (2023): In early 2023, Procter & Gamble, a leader in hygiene and health products, acquired T3 Micro, a tech company known for its smart handwashing and hygiene devices. This acquisition, valued at $1.2 billion, will allow P&G to integrate advanced sensor technology into their handwashing products, expanding their market into high-tech hygiene solutions. The move is expected to increase P&G’s share in the hand hygiene market by 15% over the next 3 years.
• Unilever Partners with Klenz (2022): Unilever, a global leader in health and hygiene products, entered a partnership with Klenz, an AI-powered smart soap dispenser company, in December 2022. The partnership aims to revolutionize hand hygiene with IoT-enabled dispensers that track and analyze users’ handwashing habits. The market adoption of smart handwashing solutions is expected to grow by 20% annually over the next five years.

Product Launches:

• Colgate-Palmolive’s Smart Handwashing System (2023): In March 2023, Colgate-Palmolive launched its first-ever smart handwashing system. The system uses an AI-powered device to provide real-time feedback and reminders on hand hygiene. Priced at $99, this device is expected to revolutionize personal hygiene habits. Initial sales figures suggest a 25% increase in smart home product sales for Colgate in the first quarter of 2023.
• Lysol’s New Hand Soap Line (2023): In February 2023, Lysol launched a new range of antibacterial hand soaps aimed at children and families. The line, which includes both liquid soap and foaming options, features an innovative formulation designed to kill 99.9% of germs while being gentle on the skin. Early reports suggest a strong market reception, with sales expected to increase by 30% over the next year.

Funding and Investments:

• Handwashing Innovation Fund (2023): The World Health Organization (WHO) and UNICEF launched a $10 million Handwashing Innovation Fund in 2023 to support startups working on innovative solutions to improve hand hygiene globally. The fund aims to develop affordable and accessible handwashing technologies, especially in underserved regions. Over 40 companies have applied for grants, with expectations for significant growth in the hand hygiene sector, particularly in developing countries.
• Funding for HealthTech Startups (2022): In 2022, the healthtech startup CleanTech received $5 million in Series A funding to enhance their touchless handwashing stations. These stations, designed for both public and private spaces, use motion sensors to provide soap and water, ensuring no physical contact. This new technology is expected to increase public handwashing adherence by up to 50% in high-traffic areas.

Regulatory Developments:

• US FDA Approves New Hand Sanitizer Guidelines (2023): In early 2023, the U.S. Food and Drug Administration (FDA) announced new guidelines for hand sanitizers, clarifying formulations and effectiveness standards for over-the-counter products. The updated regulations focus on improving the efficacy of sanitizers while ensuring they are safe for frequent use. This move is expected to affect over $2 billion in sanitizer product sales annually.
• EU’s Green Hygiene Policy (2023): The European Union introduced new regulations for eco-friendly hand hygiene products in 2023, aiming to reduce plastic waste and encourage the use of biodegradable packaging. This initiative is expected to increase demand for sustainable hand hygiene products by 15% within the next five years, according to market estimates.

Conclusion

Handwashing Statistics – In conclusion, handwashing is a simple yet highly effective practice for preventing the spread of infections and maintaining overall health. Regular handwashing with soap and water helps to remove dirt, bacteria, and viruses, reducing the risk of illness.

By promoting hand hygiene, individuals contribute to a cleaner environment and protect themselves and others from harmful pathogens, ultimately improving public health outcomes.

Implementing proper handwashing techniques is essential in both healthcare settings and daily life to minimize the transmission of contagious diseases.

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