Fast food companies have made several changes over the past year and a half in order to adjust to the new environment. Ever since the coronavirus pandemic struck, these food giants have been doing everything to draw the attention of customers again. The latest one to make changes is Wendy’s. The company has been extremely popular for its French fries. So much so that it has become a staple in the world of fast food. After undergoing some major changes in the past few years, the company has now announced that it is changing its French fries. Wendy’s is planning to unveil its new French fires in mid-September.
The changes that the company has announced are significant in many ways. This is because Wendy’s has made changes in the recipe of its French fries only twice in over five decades. The Dublin, Ohio-based fast-food chain made no changes in the recipe for at least 41 years. It was only in 2010 that the company decided to make some changes. In 2010, Wendy’s transitioned to a ‘natural cut’ fry seasoned with sea salt. After more than a decade, those fries are set to change again. Wendy’s said that the changes in the fries have been designed in such a way that it would keep them crispy and hot for up to 30 minutes after they are out of the fryer and placed into a cardboard carton.
The changes come as more and more customers are opting for drive-thru orders. Instead of dining in, customers are opting for other options like meals-to-go or third-party delivery apps. The company is trying to make sure that customers are happy when French fries reach them. Emily Kessler, senior specialist for culinary and innovation at Wendy’s, said that Covid-19 has changed the way our customers used to get their food. “This is why it was very important for us to develop a new recipe for our French fries so that they can withstand the delivery experience,” Kessler said. Wendy’s said that new fries won’t be in an exact square shape so that they can retain heat. Also, they would be covered with a batter to keep them crisper for a longer duration.