A pillow is a kind of sleep accessory, which is used to support the head and neck while sleeping. Pillow is intended to support the body while sleeping, sitting, or lying down to make human body more relaxed or comfortable. The main advantages of using pillow is to help keep the upper body in alignment and in correct posture while sleeping, thereby relieving access pressure in the body. Orthopedic pillows are designed and made available to correct the spine’s posture, preventing pain in the neck and head and also prevent arthritis and upper back strain. A pillow improves the blood circulation and are usually recommended for pregnant women to sleep on one side.

From the recent past, pillows are not only used for comfort while sleeping, but also for decoration purpose in living area. Decorative pillows are used on chair, sofas, beds, or couches and are referred to as cushions. Decorative pillows are not only used at homes but are also being used in restaurants, especially for low sitting arrangements. Various individuals commonly use decorative pillows to brighten up the room. Pillows are available in various sizes, styles, colors, materials, shapes, and are used for a variety of purposes. There are various customized decorative pillows available according to the occasions such as birthdays, anniversaries, Valentine’s day, friendship day, sister’s day, sibling’s day, among others.

Decorative pillows are available in retail shops, hypermarkets, supermarkets, etc. Apart from this, pillows or decorative pillows are also available on E-commerce websites, which makes it easier for customers to choose from many brands, shapes, cost, and customize it how they want before purchasing.

The pillow market worldwide was valued at around US$ 15,922.8 Mn in 2018 and the growth is projected to increase at a significant CAGR of nearly 3.2% over the forecast period.

Increasing adoption of pillows for decorative purpose across the globe can have a positive impact on the global pillow market. In addition, after long working hours, body needs to get quality sleep, hence, growing demand for pillows among individuals, especially who work in round-the-clock shift, can result in high revenue growth for manufacturers. Increasing demand for high quality and soft pillows which offer health benefits to women after pregnancy for themselves and the baby are factors proliferating demand for pillows.

trending_up Total Revenue in 2018

$15,922.8 Mn

trending_up Market CAGR of the Next Ten Years


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trending_up Market Revenue of the Next Ten Years


there are three types of pillows available in the market currently, such as cotton pillow, down & feather pillow, and memory foam pillow. Demand for memory foam pillow is highest, as they come in variety of sizes and shapes and they are designed to bounce back to original shape at different speeds.

By application, the market is categorized into household, and commerce. Demand for pillows is highest from household section, as there is ever-increasing demand for various sizes and shapes of pillows such as square and rectangular bed pillows across the globe.

Based on regions, the market has been analyzed across North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Increasing demand for pillows from working population and for decorative pillows in living area among customers in US and Canada is resulting in high revenue growth of manufacturers in North America. Increasing occurrence of chronic neck pain caused due to various reasons in Asia Pacific countries such as China, Thailand, Japan, and India can lead to high adoption of pillows for spine correction and proper blood circulation purposes.

Some of the key players profiled in the global pillow market report include Hollander, Wendre, MyPillow, Pacific Coast, Pacific Brands, Tempur-Pedic, RIBECO, John Cotton, Paradise Pillow, Magniflex, Comfy Quilts, PENELOPE, PATEX, Latexco, SAMEERA PILLOWS, Romatex, Nishikawa, Sangyo, Baltic Fibres Oü, Czech Feather & Down, and Luolai.