In business, there are many companies which try to go global, but most of them fail because of the factors like a cultural difference. However, it seems like a fast food chain giant McDonald doesn’t think that way because it is trying to bring the global menu to the United States. America has always been a favourite place of those fast food chain restaurants because people here like to eat these things regularly. Now to increase its sales and diversification, McDonald is trying to bring its famous global dishes into the US. The report shows that the fast food chain restaurant has decided to start selling Stroopwafel McFlurry, the Grand McExtreme Bacon Burger, the Tomato Mozzarella Chicken Sandwich and Cheesy Bacon Fries at various McDonald’s restaurants.
The competition in the fast food chain franchise has always been severe because in the US a customer will get new offers every day because of it. Restaurants need to create some buzz about their products which will increase their customers base. This new items which McDonald has picked are from Netherland, Spain and Australia. People living in the United States has always been a fan of fast food, and that’s the reason it is also the country which is suffering from problems like obesity and heart diseases.
Some fast food analysts appreciate this move of McDonald’s because they think it will ultimately change the way people look at the company. People always like to try new things when they come to the restaurant, and after looking at this exotic menu, they will get attracted to it immediately. Even if these dishes come from different regions, the taste will be a crucial factor to judge whether people are going to like it or not. These dishes have got positive responses at other places, and now executives of McDonald think the same would happen in the United States.