Global Herbal Tea Market Is Driven By Increasing Health Conscious Among Population

Herbal tea is prepared by the process of saturating or boiling herbs, and is a mixture which is prepared by a plant other than Camellia sinensis. Flower head tisanes including rose, lavender, chamomile, and, hibiscus. Leaf tisane including lemongrass, lemon balm, and mint are useful for making herbal teas. Other tisanes used to blend herbal tea are seed or spice tisanes, fruit tisanes, and root tisanes.

In the recent times, the tea is the second major consumed beverage after water. Herbal tea is one of the new style and is ongoing trend among the fitness and health conscious individuals. In summer season herbal tea is consumed as ice tea with ice cubes. For health conscious and diabetic people herbal tea is consumed with honey or sugar, with or without fruit juices. Drinking herbal tea is helpful in cutting down caffeine consumption and helpful in decreasing sugar level. Different types of herbal teas are available such as ginkgo biloba, hibiscus, ginger, chamomile, jasmine, ginseng, rosehip, and mint. Herbal tea is available in different product types such as syrups, premixes, powdered ready to drink, and liquid ready to drink.

Herbal tea offers medicinal benefits; thus the adoption rate of herbal tea is increasing among the health conscious population across the globe. Due to increasing incidences of cardiovascular diseases and increasing number of obese population, there is a high intake of herbal tea among most of the people. Herbal tea has more health benefits then black tea, hence there is increase in herbal tea sales. In addition, herbal tea aids in preventing cancer.

There are two herbal teas available on the basis of type such as loose tea and tea bag. Tea bag adoption is more as it is nutritious and healthier to the young generation coupled with tea bags are advantageous in any season and any individual can carry it anywhere. There are two types of green teas available in different applications such as commercial and individual consumption. Most of the individuals consume herbal tea for keeping the body healthy and also herbal tea is used widely as it is helpful in relieving muscle spasms. Key trend observed in the market is key players are focusing on strategic merger and acquisition activities in order to expand their customer base and market footprint.

The herbal tea market in North America and Europe will register substantial growth rate over the next 10 years. As most of the individuals are preferring herbal foods and beverages in countries in the region. In addition, ever growing food industry and adoption of herbal tea among the health conscious and diabetes patients is rapidly increasing. Moreover, the market in Asia Pacific is growing due to increasing demands for processed foods and ready to drink beverages on a large scale.

There are large number of players in the target market including Dilmah, Teavana, Twinings, Two Leaves, Kanuka, Yogi Tea, Lipton, The Republic of Tea, Yorkshire, Rare Tea, and Urbal Tea.

Kathleen Kinder

With over 4 years of experience in the research industry, Kathleen is generally engrossed in market consulting projects, catering primarily to domains such as ICT, Health & Pharma, and packaging. She is highly proficient in managing both B2C and B2B projects, with an emphasis on consumer preference analysis, key executive interviews, etc. When Kathleen isn’t deconstructing market performance trajectories, she can be found hanging out with her pet cat ‘Sniffles’.