Baby Food And Infant Formula Market Is Primarily Driven By Increasing Number Of Working Women Across The Globe

Baby food is one of the partial or whole substitute for the breast milk for babies or the children below two years. This baby food and infant formula is type of soft food is always helpful and can be easily obsessive by the babies and new-borns. Baby food and infant formula are mostly planned and designed by many manufactures in order to meet the nutritional necessities of the baby. Baby food and infant formula are mostly stimulated with much and excessive amount of iron and proteins, for that the body of the baby develops and grows properly. Baby food and infant formula market is categorized into different segment including baby juice, baby cereals, baby meals, and baby cookie.

Baby food and infant formula comprises of different forms including liquid concentrate, powder, and ready-to-feed. Powder is one of the cheapest form of infant formulas and used by mixing with water before feeding to the infant. Liquid concentration is mixed with equal amount mixed with water before it is given to the infant.

The important factors that is expected to increase demand for baby food and infant formula are increasing disposable income and changing lifestyle of much of the population. Also increasing number of working women population coupled with rising middle-class population this is also one of the driving factor for the target market. Increasing awareness regarding baby food among many consumers that has led to increase in inclination for organic baby food products. In addition, infant formula has many advantages and contains minerals, nutrients, and vitamins for normal development of the baby.is also the major factor which is driving the target market.

Concerns related to food safety and decline in global birth rate is the factor which hampers the market growth. The major opportunities recognized in the global baby food and infant formula market are baby infant formula are free from ingredients including sodium, added sugar, and preservatives which are present innovative opportunities for the baby infant formula manufacturers.

The global baby food and infant formula market is segmented into type, application, and region. Type segment is sub segmented into standard cow’s milk-based formulas, soy-based formulas, hypoallergenic formulas, and lactose-free formulas. The standard cow’s milk-based formulas have the maximum consumption due to increasing disposable income and changing lifestyle of much of the population and much of the population is inclining towards healthy foods. Application segment is sub segmented into White and Brow 0-6 Months, 6-12 Months, and >12 months. There is a rising demand for 0-6 months Due to increasing number of working women populations.

Asia Pacific has the largest share as baby food and infant formula is mostly adopted in this region coupled with changing lifestyle and growing urbanization in China and Japan. North America market also has the significant share especially in Canada and US due to increasing number of active and promotional activities of infant formula. Whereas the China is the major importer in Asia-Pacific and Netherlands in Europe is the biggest exporter of baby food and infant formula.

Kathleen Kinder

With over 4 years of experience in the research industry, Kathleen is generally engrossed in market consulting projects, catering primarily to domains such as ICT, Health & Pharma, and packaging. She is highly proficient in managing both B2C and B2B projects, with an emphasis on consumer preference analysis, key executive interviews, etc. When Kathleen isn’t deconstructing market performance trajectories, she can be found hanging out with her pet cat ‘Sniffles’.